Harvard Business

NOVEMBER 1, 2022

The ROI can be hard to calculate — but that doesn’t mean it’s not substantial.

Financial 183

Financial ROI Finance Operations 183

Harvard Business

JULY 25, 2017

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.

ROI 71

ROI Marketing Financial Sales 71

Harvard Business

AUGUST 19, 2016

A more sophisticated understanding of engagement allows community managers to effectively influence and change it, and even to calculate an ROI for engagement. This is where we start to formulate a ROI for engagement. Editor’s note: We’ve updated the formula in this article from its original version. Insight Center.

ROI 70

ROI Culture Management Financial 70

Consulting Matters

AUGUST 26, 2021

This article is your first step. Related Articles: Consulting vs. Leading. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI. Related Article : Consulting vs. Coaching. So, let's make this happen for you!

Consulting 317

Consulting B2C B2B ROI 317

Successful Independent Consulting

JULY 31, 2017

Clients tell me that as a result of my work, they’re able to cut back on help desk support and reach their ROI faster. Like any good consultant, you’re here to help. ~ ~ ~ For more business development tips, see my article, “ For Independent Consultants, Business Development = Relationship Development.” .

Development 244

Development Software ROI Sales 244

Harvard Business

AUGUST 23, 2023

A simple ROI calculation won’t cut it for physical risk prevention and mitigation investments because they can’t be measured by increases in revenue. But the C-suite has historically prioritized the risks that have a direct financial impact on the bottom line, favoring investments with tangible financial returns.

ROI 172

ROI Transportation Financial Resources 172

Harvard Business

JUNE 30, 2017

Almost half (49%) said that it was difficult to ensure a return on investment (ROI). These metrics can be converted into an estimate of ROI for the employer. Employers pay Generation based on the ROI of the graduates they hire. In short, companies have little idea whether they are spending too much or not enough.

Training 132

Training Training ROI Metrics 132

Harvard Business

MAY 25, 2016

The efficiency of their sales departments, as measured by sales ROI (gross margin over total sales cost), also varies widely: The top 25% of companies we analyzed boast a sales ROI that is more than twice that of the bottom 25%. Many companies with low sales ROI devote less than 30% of their sales staff to support functions.

Sales 130

Sales ROI Efficiency Operations 130

Consulting Success

JUNE 26, 2017

People with a commodity mindset focus too much on what they will deliver and do for their clients, and not enough on the outcome, result, and ROI. And connect that value to the return on income and benefits that are meaningful to your clients. Present higher-priced options. You can’t earn higher fees if you don’t ask for them.

Retail 268

Retail ROI Hotels Productivity 268

Harvard Business

JANUARY 2, 2018

Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Unless you connect your social media actions to broader business goals from the beginning, ROI can be elusive, and social media becomes an end unto itself.

Media 136

Media Company ROI Metrics 136

Tom Spencer

APRIL 6, 2019

In this article, we will look at seven tips that will improve your success rate so that you can start converting more leads. If they’re not crazy about the idea, you need to do a better job of selling your company and the ROI you can provide. The value you can provide to the client, including ROI. Mention ROI Right Away.

Sales 104

Sales ROI Consulting Travel 104

Harvard Business

MARCH 21, 2017

Can’t see a good ROI. From early roles, leaders are taught to invest where they can generate a positive ROI — results that indicate the contribution of time, talent or money paid off. Reflection can feel like staying in the center of the goal and missing the action.

ROI 134

ROI Sports Journal Study 134

1 to 1

JUNE 13, 2024

This article was written as part of a partnership between 1to1 Media and the European Customer Experience Organization. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO. A 9700% CX ROI? She’s dissected and painstakingly diagrammed each one. Hunsaker gets it. No more layoffs.

ROI 32

ROI Metrics Sales Benchmarking 32

Harvard Business

APRIL 6, 2017

Similarly, Facebook doesn’t specialize in purveying journalism, even though almost every news company posts articles on Facebook. ” Vanity metrics are methods of measuring ROI that make product-builders feel good (or make them look good to funders), but don’t ultimately lead to awesome products.

Media 128

Media Metrics eBook Software 128

Epicflow

AUGUST 11, 2022

In this article, we’ll consider some essential metrics that can be used to assess the fruitfulness of change management efforts. . business readiness for change, realization of change implementation benefit and ROI, speed of implementing change initiatives. . Defining Change Management Effectiveness: Different Dimensions.

Metrics 130

Metrics Change Management Management Efficiency 130

Consulting Matters

FEBRUARY 20, 2018

In this article, I want to share you with practical tips on how to leverage this meeting towards establishing your credibility with your future client while positioning yourself to maximize your contribution AND compensation. Step 6: Identify reasons for bringing in a consultant and the expected ROI for the partnership.

Methodologies 195

Methodologies Meeting ROI Consulting 195

Epicflow

FEBRUARY 20, 2025

This article highlights the top 15 portfolio management tools for 2025, showcasing their innovative features and ability to streamline workflows and collaboration. These insights allow leaders to identify risks, assess project performance, and make informed decisions that maximize ROI. What is Project Portfolio Management?

Tools 130

Tools Management Software Resources 130

Consulting Matters

JUNE 24, 2020

When done well, you give your future client a gift of what they need to do to get from where they are today to where they want to be and the value/ROI they get by working with you. Read my article on the 4 Reasons Why Consultants Hate Marketing. Read my article on How to Overcome Imposter Syndrome. We all struggle with it.

Consulting 156

Consulting How To System Sales 156

Harvard Business

APRIL 20, 2016

Workplace wellness is under scrutiny by skeptics who argue that the return on investment (ROI) in wellness programs does not justify their costs. The current ROI debate has focused on whether one type of wellness program, lifestyle management (diet, exercise, and lifestyle changes), can reduce health care claims and lead to lower costs.

ROI 70

ROI Company Meeting Insurance 70

Harvard Business

APRIL 18, 2016

There are a variety of ways to calculate a return on investment (ROI) — net present value , internal rate of return , breakeven — but the simplest is payback period. Payback is by far the most common ROI method used to express the return you’re getting on an investment. Finance & Accounting Article.

Cash Flow 70

Cash Flow ROI Analysis Tools 70

Rod Burkert

OCTOBER 24, 2018

When someone comments on one of my articles… I COMMENT BACK … gasp! I acknowledge them for noticing the article and ask them a question to further the conversation – either as a reply to my reply or an email or a message. You know, just like if you were having a real conversation with someone who was talking to you about your article.

ROI 40

ROI Film Nonprofit Travel 40

Harvard Business

AUGUST 29, 2016

However, our research shows that it’s much more valuable to align customer experience investments to those elements shown to drive emotional connection, thus maximizing ROI while minimizing risk.

Retail 132

Retail Apparel Financial ROI 132

Harvard Business

MAY 30, 2017

In other words, the system allocated resources only to what had been proven to work, thereby increasing digital marketing ROI. Did this spend increase ROI? For Harley-Davidson, AI evaluated what was working across digital channels and what wasn’t, and used what it learned to create more opportunities for conversion.

Sales 134

Sales Tools ROI Advertising 134

Harvard Business

MARCH 7, 2017

As we describe in our recent HBR article, “The New Sales Imperative,” the torrents of information, expanding array of options, and growing size and diversity of purchasing groups are leading to a kind of purchase paralysis: Customers are taking longer than ever to make purchases, and abandoning them more often.

B2B 120

B2B Travel Benchmarking Sales 120

Emerson Consulting Group

OCTOBER 7, 2014

A 36,000% ROI Suggests It Can. Publishing books and articles can often lead to a significant and direct new-client return on investment. But new business does not always come wrapped up in a neat, predictable quid pro quo, i.e., you publish an article and then voila! How would one compute an ROI for all that business?

ROI 49

ROI Media Case Interview Journal 49

Epicflow

JULY 20, 2022

Read the article to learn about this study in more detail. . Is it possible to get the expected ROI given the existing constraints and possible risks? In this case, a project manager should conduct a feasibility study that will help make the right decision as to whether it’s reasonable to intake this project or not.

Study 147

Study Management Resources Analysis 147

Harvard Business

JULY 13, 2016

Our previous HBR articles outlined our research into what kind of vacations create a positive effect, debunking the idea that people who don’t take their vacation time get ahead. In a previous HBR article , we pointed out that the average vacation does not improve energy levels or reduce stress.

Data 70

Data ROI Travel Study 70

Harvard Business

NOVEMBER 2, 2018

We believe that investing in our local community is the moral thing to do, but what’s the cost and ROI of program like this? That’s a saving of $1.323M or an ROI of 894%, and you’ll create a diverse team, which is proven to generate more profit.

Company 127

Company Recruitment Recruiting ROI 127

Epicflow

FEBRUARY 20, 2025

This article highlights the top 15 portfolio management tools for 2025, showcasing their innovative features and ability to streamline workflows and collaboration. These insights allow leaders to identify risks, assess project performance, and make informed decisions that maximize ROI. What is Project Portfolio Management?

Tools 130

Tools Management Software Resources 130

Chad Barr

JUNE 19, 2024

Reflecting on an article I wrote over 11 years ago, “ Are You Content With Your Content? Maximize ROI on Existing Content : Repurposing older content is an efficient way to maximize your return on investment. Just like I have done here by revisiting and revitalizing my own article, there is nothing like following our own advice.

ROI 59

ROI Engineering Trends Industry 59

Harvard Business

APRIL 4, 2017

Kennedy was clear from the outset that the real ROI for the lunar project would come from beating the Soviet Union in the space race. The best moonshots string together a series of much smaller projects or goals in the service of one big vision. Get return on your investment as you go. But each additional mission served to underscore U.S.

Government 163

Government Energy ROI Nonprofit 163

Harvard Business

SEPTEMBER 24, 2018

As one might imagine, demonstrating the ROI of this is difficult — most don’t even try. This decision will drive every facet of the project going forward, including participants, design, sponsorship, and ROI. Corporate coworkers seek the same. Community managers are the key to success.

Company 127

Company Case Interview Engineering ROI 127

Consulting Matters

AUGUST 5, 2020

If you have read any of my articles or watch any of my videos , this is what comes after. The more you get numbers, you can do a little bit more of the science because you can make sure that your fee represents at least a 10 times ROI to what the contribution of the project would be. This is one that I've actually used.

Consulting 156

Consulting ROI Methodologies Report 156

Consulting Success

JUNE 12, 2017

To become a successful consultant requires some key attributes: the ability to provide value to your clients, deliver results, and ensure a strong ROI. The reality is that your ability to consult doesn’t mean you will be a successful consultant. It also requires you have a consistent way to attract corporate and business clients.

Consulting 209

Consulting Engineering Study Marketing 209

NeoAcademic

AUGUST 13, 2024

Related articles from NeoAcademic: Some Employers Ruin Surveys For the Rest of Us Clear Link Demonstrated Between Social Media and ROI Valve Software’s Success Linked Strongly to Hiring Practices Free Gamification of Human Resources Webinar Coming April 15 The post Mr. Beast Discovers HR appeared first on NeoAcademic.

ROI 52

ROI Software Survey Talent 52

Epicflow

MARCH 16, 2023

Higher ROI. The organizations that use AI-driven tools report 64% of their projects met or exceeded their original ROI estimates versus 52% of projects for those companies that don’t utilize AI. Users get a definition of the term and/or the link to the Wiki knowledge base with a corresponding article upon their request.

Management 130

Management Resources Software Analysis 130

Harvard Business

DECEMBER 4, 2017

These systems and processes generate more data and work than most teams can process efficiently, which creates predictable rates of success for ROI-driven attackers engaged in schemes like credential stuffing. Instead, practical security is about tradeoffs and ROI. Certainly not.

Data 108

Data ROI System Education 108