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The Role of Technology in Different Fields of Business Consulting: Hospitality, Health, and Finance

Consulting Success

As a business consultant who specializes in B2B SaaS, it’s safe to say that I’m obsessed with technology. I tried every cloud-based app I could find, from project management tools to productivity trackers to communication apps. When I first learned that tools like these existed, I couldn’t get enough. It was amazing to see how.

Finance 130
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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

Let's be real - you don't want to grow your OWN consulting or coaching business for the money. If your goal is to grow your consulting or coaching business to a place where it earns passive revenue so you can follow your real passions, I promise you are setting yourself up for years of spin and struggle. Why consulting or coaching?

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Keeping B2B Marketing Content “Human”

Women in Consulting

So why is there so much bad B2B marketing content out there? B2B companies are just as able to develop creative, fun, people-focused content as their consumer-oriented counterparts. Stories that illustrate how your products and services have made a difference for customers are a huge sales advantage. Top Consulting Tips'

B2B 127
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Should Consultants Offer Guarantees? The Answer May Surprise You…

Consulting Success

Now if you’re following this discussion closely, you’ll notice these examples are for products, not services. Guarantee Benefits for Consultants. So, can consultants benefit by offering a guarantee on their services? “But Michael, I’m a consultant, not a pest killer,” you might say.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

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Why consulting?

Management Consulted

Last week we held an MC exclusive subscriber giveaway contest – entrants told us in 200 words or less how they became interested in consulting. The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you.

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5 Biggest Differences Between B2B and B2C Sales Strategies

Tom Spencer

One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer. How B2C and B2B sales strategies differ. These ads are emotional.

B2C 89