Remove B2B Remove Development Remove Operations
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Keeping B2B Marketing Content “Human”

Women in Consulting

So why is there so much bad B2B marketing content out there? B2B companies are just as able to develop creative, fun, people-focused content as their consumer-oriented counterparts. Even in b2b, relationships happen between people, not faceless entities, and fun and humor are as human as you can get. Marketers know this.

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An Overview of Business Development Consulting

Tom Spencer

Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Business development consultants enable companies to reach their full potential and rescue companies that are struggling to survive. We don’t understand the value and we’re too busy to think about it.

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How Advanced Analytics Is Changing B2B Selling

Harvard Business

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

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Figuring Out How IT, Analytics, and Operations Should Work Together

Harvard Business

A new set of relationships is being formed within companies around how people working in data, analytics, IT, and operations teams work together. Data and analytics represent a blurring of the traditional lines of demarcation between the scope of IT and the responsibilities of operating divisions. Data and analytics embedded in IT.

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Building a Direct-to-Consumer Strategy Without Alienating Your Distributors

Harvard Business

As a result, many B2B companies remain stuck in a stalemate. Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth. Alternatively, the company can operate in stealth mode by targeting customer segments that have been poorly served or ignored by traditional distributors.

Strategy& 128
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Should Consultants Offer Guarantees? The Answer May Surprise You…

Consulting Success

In a HBR article many years ago, Christopher Hart shared how BBBK was able to charge ten times more than its competitors and still maintain a disproportionally high market share in the areas where it was operating at the time. Like a consultant, they are serving the B2B market. Want My Help to Land More Clients?

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Ban These 5 Words From Your Corporate Values Statement

Harvard Business

Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.

Ethics 134