Tom Spencer

MARCH 28, 2025

Several banks have partnered with blockchain companies to develop their own blockchain networks or integrate blockchain solutions into their existing systems. The same year, Visa B2B Connect was launched, a blockchain-based payment network that enables faster and more secure international business-to-business transactions.

Banking 88

Banking Financial System B2B 88

Harvard Business

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”). Insight Center.

B2B 73

B2B Chemicals Engineering Data 73

Harvard Business

MAY 24, 2016

The odds are stacked against new products or services. We have diagnosed thousands of product failures over the last 30 years, and have found recurring patterns. Often new products are over-engineered with too many features, usually at too high a price. The problem with wildly successful products. How could they not have?

Productivity 99

Productivity Sales Development B2B 99

Harvard Business

MAY 10, 2016

.” In the B2B world, though, the experience is very different. But B2B customers are mobile, fully engaged in social media, and well educated: 94% of B2B buyers conduct online research before deciding on a purchase. The problem was that the system had not been not built with the user in mind. Reputation. Wide topic focus.

B2B 70

B2B B2C Transportation Software 70

Tom Spencer

NOVEMBER 19, 2021

Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Business development consultants enable companies to reach their full potential and rescue companies that are struggling to survive. We prefer your competitor’s product.

Development 88

Development Consulting B2C B2B 88

Harvard Business

JANUARY 19, 2018

B2B, or the process of marketing and selling product and service offerings to business customers, is experiencing an intensified focus as the availability of new digital data that describes businesses grows. By helping B2B companies gather better data on their customers, AI will help them catch up with their B2C peers.

B2B 71

B2B B2C Sales Data 71

Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. Not only are teams having to continually learn new trends and information about their products and their clientele, but the manner in which they sell is having to shift as well.

Sales 162

Sales B2B Training Training 162

Harvard Business

SEPTEMBER 25, 2018

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas. For example, consider Dez Blanchfield , whom I interviewed.

B2B 122

B2B Education Media B2C 122

Harvard Business

DECEMBER 14, 2018

As a result, many B2B companies remain stuck in a stalemate. Disgruntled distribution partners may retaliate in ways such as switching to rivals, favoring competing products, or even lobbying for legislative remedies. Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth.

Strategy 128

Strategy Strategy& Strategy Insurance 128

Consulting Matters

AUGUST 12, 2020

How to frame my products and services in such a way that they will be irresistible to executive clients?". I also want to talk about the difference between B2C offers and B2B offers. Meaning a B2B business is a business that's positioned to help an organization. That is a B2B consulting business. Have you ever wondered.

B2C 156

B2C B2B Consulting How To 156

Harvard Business

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Aron Vellekoop Len/Getty Images. Core Competencies.

Productivity 71

Productivity Management Engineering Case Interview 71

Harvard Business

MAY 24, 2017

Finding, developing, and retaining this talent is hard — so much so that the business press refers to a “war” for talent. Based on our research , inspired employees are three times more productive than dissatisfied employees, but they are rare. Energy, too, is difficult to come by.

Management 134

Management Company Balance Sheet Talent 134

Consulting Matters

AUGUST 26, 2021

A coach helps individual leaders develop clarity on what they need to focus on and create action plans to achieve those goals. The Difference Between B2B and B2C Business Models. How you keep fear from controlling your destiny is not overcoming it or getting rid of it, but how you engage it compassionately and productively.

Consulting 156

Consulting B2C B2B ROI 156

Harvard Business

FEBRUARY 5, 2018

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. Developing a core value that explains the unique way in which you engage with your customers would be far more differentiating and meaningful.

Ethics 134

Ethics B2C B2B Company 134

Comatch

APRIL 3, 2023

So, let’s dive in and discover how you can get noticed and achieve your professional development goals. 1) Identify an appropriate platform Social media has revolutionized the way B2B buyers navigate their purchasing journey. LinkedIn is the number one dark social channel for professionals and B2B purchases today.

Media 52

Media B2B Development Sales 52

Consulting Success

MAY 15, 2017

Now if you’re following this discussion closely, you’ll notice these examples are for products, not services. Like a consultant, they are serving the B2B market. Neil Patel also found that offering a guarantee increased his sales by 21%. Guarantee Benefits for Consultants. Here’s the thing.

Consulting 206

Consulting B2B Hotels Examples 206

Harvard Business

APRIL 29, 2016

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. applications pushed technology to address B2B market requirements.

B2B 70

B2B Productivity B2C Enterprise 70

LSA Global

DECEMBER 21, 2022

The B2B Sales Hunters vs Farmers Sales Model The role of B2B sales hunter vs sales farmer has been discussed in business sales training workshops for decades. Typically, B2B sales hunters focus on new customer acquisition while B2B sales farmers are responsible for nurturing and growing current accounts.

B2B 36

B2B Sales Metrics Meeting 36

Harvard Business

AUGUST 10, 2018

Microsoft, for example, has a program called MyAnalytics that informs customers of its Office productivity software about how much time they spend on various tasks, and the size and strength of their communications networks. It is even possible to hold up the data mirror to individual technology users.

Benchmarking 70

Benchmarking Software B2B Comparison 70

Tsavo Neal

OCTOBER 16, 2020

What are the most important things to focus on to be successful in a B2B appointment setting? By making it easy, appealing, and consistent to book B2B appointments, more of your prospects will do just that. First, you create a product or service. Brands sell all kinds of products and services: Carpet cleaning.

B2B 15

B2B Sales Productivity Marketing 15

Harvard Business

MARCH 22, 2017

Marketers need to master data analytics, customer experience, and product design. Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

The Fearless Marketer

JANUARY 13, 2020

Well, not if you’re a B2B Professional. The purpose of B2B marketing is to get meetings with prospective clients. Let’s say you’re a manager who’s looking for somebody to help their team work more productively and creatively. What’s the difference and what does that mean for your marketing? Wouldn’t that be nice!

Meeting 62

Meeting B2B Productivity Marketing 62

Harvard Business

JULY 19, 2017

In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. Insight Center. Crossing the Digital Divide.

Data 71

Data Productivity Airlines B2C 71

Tom Spencer

SEPTEMBER 15, 2023

Apple’s and Amazon’s product lines are showcase examples of how to build a business ecosystem. In short, it means that companies are expanding beyond their traditional core products in order to increase opportunities for cross-selling and to boost customer ownership. Not likely.

Telecommunications 88

Telecommunications B2B Travel Banking 88

Harvard Business

NOVEMBER 20, 2018

If you’re B2B, the train is parked in the station, but it’s leaving soon. One of my favorite business school professors used to say, “If you want to build a great company, your product has got to be ten times better than the competition.” If your business is B2C, the train is about to leave the station.

Sales 132

Sales B2C Energy Efficiency 132

Epicflow

JANUARY 12, 2024

Check out our selection of events for project/resource managers, business leaders, and industry professionals, which will provide you with valuable insights into recent trends and challenges, networking opportunities, and contribute to your professional development.

Industry 130

Industry Automotive Pharmaceuticals Management 130

1 to 1

AUGUST 30, 2021

In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. B2B sellers understand they need to change yet face challenges to creating successful digital-first sales experiences.

B2B 29

B2B Sales ROI B2C 29

Harvard Business

JUNE 10, 2016

Angel investors (including friends and family members) help about half of these companies with their initial development. You’ve probably demonstrated your product’s potential with a subset of customers, and now experienced investors are willing to place a bet on you. What about pricing? The list goes on.

Marketing 70

Marketing Software Sales Exercises 70

Harvard Business

FEBRUARY 7, 2018

Overall, we found two distinct clusters, which we have categorized as purchase brands and usage brands : Purchase brands focus on creating demand to buy the product, while usage brands focus on creating demand for the use of the product. The whole focus is getting you to buy the product with samples and professional makeovers.

Advertising 71

Advertising B2B Survey B2C 71

Tsavo Neal

APRIL 27, 2017

81% of management consulting firms list attracting & developing new business as their #1 challenge. Tweet this “Attract & develop new business” is a fancy way of turning leads into paying clients. 52% of B2B buyers say the expect half of their purchases to be made online by 2018. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

Management Consulted

OCTOBER 3, 2012

For instance, we examined predatory pricing in the airline industry and illegal product tying by Apple, Microsoft, and AT&T. What I found particularly fascinating was the number of variables that needed to be taken into account while making strategic decisions on governance, production or any other function. We love it!

Consulting 204

Consulting Case Interview Interviews Engineering 204

Harvard Business

MAY 18, 2018

Today, digital competitors are using new business models to win, attracting and retaining consumers by reimagining products and services to meet consumers’ changing needs. How B2B Companies Can Grow with Ecosystem Orchestration. An empowered consumer has changed the growth game.

Accenture 71

Accenture Strategy Strategy& Strategy 71

Harvard Business

MAY 25, 2018

This means delivering personalized content and tailored products or service recommendations to your customers to ensure that they are reaping the benefits of this new regulation. So how can you convince your customers to willingly share their information? By being as transparent as possible about how their data is being used and maintained.

Data 71

Data B2B How To B2C 71

Tom Spencer

MAY 22, 2016

The need for clarity, however, has not prevented consultants from developing an industry jargon all of their own, which can sometimes be pretty incomprehensible to industry outsiders. B2B: Stands for “business to business” and indicates that a business is aiming to sell to other businesses rather than to end consumers.

Consulting 68

Consulting McKinsey Bain B2C 68

Harvard Business

APRIL 26, 2016

Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character. Buyers now have easy-click access to information about products, prices, and other buyers’ opinions and usage experiences. ”In other words, why serve hamburger when you can teach people to cook steak?

Sales 70

Sales Education Training Training 70

Harvard Business

MAY 4, 2016

” “Craft brand identities that position products and companies to capture #1 category positions. Attained #1 position in composite rail tie category and became the standard by which all other rail tie manufacturers’ products are measured throughout the U.S., Combine big-picture thinking with rigorous execution.”

Resumes 70

Resumes Interviews Cover Letters Recruitment 70