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Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111

Consulting Success

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success. Nigel started out as a.

Sales 31
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Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111

Consulting Success

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies and the CEO of StoryBrand, about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success.

Sales 28
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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134
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Simon-Kucher & Partners Interviews & Culture

Management Consulted

SIMON-KUCHER & PARTNERS INTERVIEWS & CULTURE. Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. B2B Services. Just be sure to keep this in mind as you apply and go through the interview process. .

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. For example, consider Dez Blanchfield , whom I interviewed.

B2B 123
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How to Design an Offer Consulting Clients Will Love

Consulting Matters

I also want to talk about the difference between B2C offers and B2B offers. Meaning a B2B business is a business that's positioned to help an organization. Let me first get us on the same page on content marketing and all the pieces and how they all fit together. The reality is content marketing is not dead.

B2C 156
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Why consulting?

Management Consulted

As we were looking through your responses, we realized you were answering as if you were in an interview – and that’s smart. These days, it pays to practice being in “interview mode” so you’re ready for the real thing – whether it’s networking with a neighbor at Starbucks or sitting in the hot seat.