Makarios Consulting

AUGUST 3, 2022

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Fourth, look for opportunities to broaden your reach within your target market. Then, give each one due consideration.

B2B 76

B2B B2C Trends Agile 76

Harmonious Workplaces

DECEMBER 27, 2023

However, I have found that the best results came from working with highly motivated, strongly competent, and extremely ethical recruiters who own and operate small businesses. Brenda helped to place me in a digital marketing position. They specialize in difficult roles to fill, confidential roles, niche or specialist roles.

Recruiting 98

Recruiting Recruitment Meeting B2C 98

Women in Consulting

SEPTEMBER 7, 2017

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. If you have competitors, then you have a market.

Marketing 70

Marketing Engineering B2B Guidelines 70

Makarios Consulting

AUGUST 3, 2022

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Fourth, look for opportunities to broaden your reach within your target market. Then, give each one due consideration.

B2B 52

B2B B2C Trends Agile 52

Harvard Business

SEPTEMBER 12, 2016

Decision making at big B2B companies is often skewed by anecdote and myth: A worried report from the most vocal salesperson about a competitor’s latest move; a customer complaint that happened to be fielded by a senior executive. That’s complicated at any B2B business. Vincent Tsui for HBR.

B2B 28

B2B Sales Data Automotive 28

LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.

Sales 36

Sales Strategy Strategy& Strategy 36

LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.

Sales 36

Sales Strategy Strategy& Strategy 36

Tom Spencer

NOVEMBER 19, 2021

Business development consultants can work with both B2B and B2C businesses, and provide a wide range of services including data analytics over operations and financials, business design , marketing strategies, digital innovation, business model design , and organisational systems.

Development 88

Development Consulting B2C B2B 88

Harvard Business

AUGUST 10, 2018

Those analyses rely on publicly available data sources, but software providers have accumulated growing amounts of private data on almost every aspect of their customers’ technology, operations, people, and strategies. Active investors such as hedge funds seek to outperform the market and index providers.

Benchmarking 28

Benchmarking Software B2B Comparison 28

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 51

Marketing Agile Fashion Sales 51

1 to 1

MAY 1, 2024

Enterprises often require such complex systems to manage their operations effectively, and these platforms provide an all-in-one solution. Market Presence and Brand Reputation Established Market Presence: Having been in the market for decades, these companies have established a strong reputation and reliability.

Enterprise 26

Enterprise Software B2B ROI 26

Consulting Success

MAY 15, 2017

In a HBR article many years ago, Christopher Hart shared how BBBK was able to charge ten times more than its competitors and still maintain a disproportionally high market share in the areas where it was operating at the time. Like a consultant, they are serving the B2B market. Promote your guarantee. It depends.

Consulting 206

Consulting B2B Hotels Examples 206

1 to 1

JULY 25, 2024

Companies like Toyota and Samsung in Asian markets have found that while NPS gives a quick snapshot, it doesn’t delve deeply into changing customer expectations and perceptions. In accounting, metrics such as Net Operating Profit need additional context to be meaningful.

Metrics 20

Metrics Analysis B2C B2B 20

CaseInterview.com

JULY 18, 2019

The Financial Services Operating Group concerns itself with Banking, Capital Markets and Insurance. The Health and Public Service operating group focuses on those industries. The Health and Public Service operating group focuses on those industries. Further information about this area can be found here: [link].

Accenture 45

Accenture Case Interview Operations Automotive 45

Wakeman Consulting Group: Dave's Blog

DECEMBER 1, 2022

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. Wide means talking to as many different people in the market as possible.

Sports 52

Sports Research Data Marketing 52

Harvard Business

JUNE 10, 2016

Unfortunately, many tech startups get stuck at this stage because they can’t quite figure out a scalable way to go to market. Figuring out a go-to-market approach is no trivial exercise — it separates the companies that will be successful and sustainable from those that won’t.

Marketing 28

Marketing Software Sales Exercises 28

BCG

DECEMBER 15, 2016

Business is solid, with stable revenue in B2B and rising volume in B2C. They’ve spent decades building highly efficient operations and dominant market share. Their market power and margins may erode, until they wake up in a very different kind of industry.

Industry 40

Industry B2C B2B Efficiency 40

Harvard Business

NOVEMBER 23, 2018

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Digital tools can also open new go-to-market approaches. They rely on backward-looking sales data and broad-brush reports to calculate overall market size and gauge how many reps they need and where to assign them. billion vs. $1.2

Sales 41

Sales B2B Tools Software 41

Harvard Business

SEPTEMBER 19, 2016

Over the past 18 months, Sergey’s experience has been echoed in offices in Ukraine, South Africa, Turkey, Brazil, and many other emerging markets that have faced substantial currency depreciation due to the drop in commodity prices and the flow of capital to the U.S. Normally, MNCs raise prices in the emerging market, (e.g.,

Marketing 28

Marketing Agile Company Sales 28

Harvard Business

DECEMBER 14, 2018

As a result, many B2B companies remain stuck in a stalemate. Alternatively, the company can operate in stealth mode by targeting customer segments that have been poorly served or ignored by traditional distributors. Microsoft was able to do so largely due to its monopolization of the desktop operating system market.

Strategy 39

Strategy Strategy& Strategy Insurance 39

Harvard Business

MAY 18, 2018

Changing consumer needs, combined with shifting workforce expectations, are altering the competitive landscape and dictating transformation of existing company operating models for consumer industries. Accenture, in conjunction with the World Economic Forum, has created a vision of the operating model of the future for consumer industries.

Accenture 28

Accenture Strategy Strategy& Strategy 28

LSA Global

APRIL 16, 2021

Some sales strategies call for maximizing gross margin, others seek to capture new market share, while others may focus on growing and protecting current accounts. For many reasons, it can be difficult for sales teams to market and sell differently enough to get current customers to buy new offerings that have a different value proposition.

Sales 36

Sales B2B Training Training 36

Tom Spencer

NOVEMBER 19, 2016

Further, with Fintech taking hold as a revolutionary force in banking and insurance, the large banks here are considering how to transition in a digital world which will change their business operations and market footprint – and that is not limited just to corporate banks, but global powerhouses like the ECB itself.

Banking 60

Banking Insurance Insurance B2B 60

Harvard Business

MAY 22, 2018

The problem is that many companies have the wrong “operating system” for organic growth. This might have worked in the past when markets moved incrementally. But in a global business environment that is changing exponentially , the market moves too quickly. That failure is not due to a lack of trying.

Company 39

Company B2B Engineering System 39

Harvard Business

DECEMBER 15, 2017

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% However, India remains a difficult market for multinational firms to enter. India is a large, fragmented, and heterogeneous market. Step 2: Measure operating environment.

Strategy 28

Strategy Strategy& Strategy Operations 28

Harvard Business

APRIL 29, 2016

applications pushed technology to address B2B market requirements. Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. Overwhelmingly, those IoT 1.0

B2B 28

B2B Productivity B2C Enterprise 28

Seth Godin Blog

JANUARY 24, 2019

It’s a strategic marketing investment if you want it to be. So they chose to seek to make no money at all on service, using that as a key marketing message to their luxury audience. A b2b insurance agency spent two million dollars ripping out voice mail from their agency. It created a billion dollar shoe store.

Strategy 37

Strategy Strategy& Strategy B2B 37

Harvard Business

FEBRUARY 5, 2018

Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.

Ethics 53

Ethics B2C B2B Company 53

Harvard Business

NOVEMBER 27, 2018

Other enterprises and their functions are looking to leverage technology to optimize and augment existing operations. But disruption also breeds cultural tensions — as the digital ambitions of the enterprise conflict with longtime operating objectives and create competing priorities that employees don’t know how to balance.

Enterprise 28

Enterprise Agile Sales Operations 28

Harvard Business

NOVEMBER 20, 2018

For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. Around 2005, marketing became a bigger force driving growth. For another, the funnel fails to capture momentum.

Sales 50

Sales B2C Energy Efficiency 50

Harvard Business

JUNE 20, 2018

There are two contemporary strategic imperatives, among others, that many executives are grappling with: (1) competing in emerging markets and (2) partnering with startups to gain exposure to novel ideas and opportunities. Such considerations seem less pertinent in a market like India where nationally mandated focus areas are less engrained.

Case Interview 33

Case Interview Company Government Policies 33

Management Consulted

JANUARY 22, 2015

We really tried to figure out if there was a market there. The second part was doing a lot of online research to see what the market looked like for travel, whether there were any products out there like this in the market, and to see if anybody had written about the topic. Tell me which ones specifically. So that was one.

Hotels 100

Hotels Oliver Wyman Travel Recruiting 100

Harvard Business

NOVEMBER 7, 2017

In all these cases, the antitrust authorities argued that further combinations among firms in the same market would hurt consumers. When two separate firms with market power occupy successive positions in an industry value chain, both will try to earn a profit margin over their costs. Evaluating vertical mergers is trickier.

Insurance 28

Insurance Insurance Pharmaceuticals B2B 28

Harvard Business

MAY 11, 2016

They operate platforms that make it easy and efficient for participants to connect and exchange value. Westfield Malls operates shopping malls that help retailers and shoppers to get together. Then there are all the ad-supported media that troll for eyeballs so they can sell them to marketers.

Operations 28

Operations B2B Groups Software 28

Harvard Business

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

Sales 28

Sales Case Interview Recruiting Recruitment 28

Harvard Business

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

Sales 28

Sales Case Interview Recruiting Recruitment 28