Makarios Consulting

AUGUST 3, 2022

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Are product or service choices shifting? You could put certain product offerings on the back burner in order to promote others.

B2B 76

B2B B2C Trends Agile 76

Jerry Fletcher

JUNE 27, 2020

We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Has the mainstream idea of the customer dictating the marketing of the product impacted on Consulting? The length of time a consultancy has been operating makes a difference as does the size of client. Yes and no. Does it sell?

Marketing 64

Marketing Consulting B2C B2B 64

Harvard Business

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”). Insight Center.

B2B 29

B2B Chemicals Engineering Data 29

Asamby Consulting

JANUARY 31, 2022

We are your partner for consulting in the fields of operations, organizational behavior, automation, and strategy execution. We use operational excellence and organizational behavior tools to ensure your processes are effective and the right people have the right tools to follow them.

Consulting 52

Consulting B2B Tools Operations 52

Women in Consulting

SEPTEMBER 7, 2017

Either way, my clients are wise enough to realize that they’re operating under a handicap – likely losing both mindshare and market share — if this role is vacant. It’s a solid approach that has become a cornerstone of B2B technology marketing and messaging strategy because it works. Competition is a good thing.

Marketing 70

Marketing Engineering B2B Guidelines 70

Harmonious Workplaces

DECEMBER 27, 2023

However, I have found that the best results came from working with highly motivated, strongly competent, and extremely ethical recruiters who own and operate small businesses. Connect with Esther on LinkedIn: [link] GRN Fairfield Donna James owns and operates GRN Fairfield, a search firm filling the needs of retail businesses.

Recruiting 98

Recruiting Recruitment Meeting B2C 98

Harvard Business

SEPTEMBER 12, 2016

Decision making at big B2B companies is often skewed by anecdote and myth: A worried report from the most vocal salesperson about a competitor’s latest move; a customer complaint that happened to be fielded by a senior executive. That’s complicated at any B2B business. Vincent Tsui for HBR.

B2B 28

B2B Sales Data Automotive 28

Management Consulted

OCTOBER 3, 2012

For instance, we examined predatory pricing in the airline industry and illegal product tying by Apple, Microsoft, and AT&T. What I found particularly fascinating was the number of variables that needed to be taken into account while making strategic decisions on governance, production or any other function. We love it!

Consulting 204

Consulting Case Interview Interviews Engineering 204

Makarios Consulting

AUGUST 3, 2022

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Are product or service choices shifting? You could put certain product offerings on the back burner in order to promote others.

B2B 52

B2B B2C Trends Agile 52

Asamby Consulting

APRIL 14, 2022

The Operating System is the main infrastructure that allows a company to run. Using Airtable as a company "operating system" This blog post shows how to create a simple CRM on Airtable. This is the first of a series of posts where we will show how you can use Airtable to build your company's "operating system".

How To 52

How To Sales B2B Operations 52

Management Consulted

JANUARY 22, 2015

We did a project for a company that was looking to expand their product offerings – they were a data provider company and they wanted to provide more robust products in the online advertising space. Before I started the project, I really knew nothing about the online advertising space. Okay, great. So that was one.

Hotels 100

Hotels Oliver Wyman Travel Recruitment 100

Harvard Business

AUGUST 3, 2016

A new set of relationships is being formed within companies around how people working in data, analytics, IT, and operations teams work together. Data and analytics represent a blurring of the traditional lines of demarcation between the scope of IT and the responsibilities of operating divisions. Data and analytics embedded in IT.

Operations 28

Operations Chemicals Data Agile 28

Business Consulting Agency

JULY 10, 2024

The e-commerce industry has seen tremendous growth over the past decade, transforming how consumers shop and how businesses operate. Consumer Behavior and Preferences Online Shopping Trends Preferred Channels: 85% of consumers prefer shopping online due to the convenience of home delivery and a wider variety of products (Source: PwC).

Retail 52

Retail B2C B2B Trends 52

CaseInterview.com

JULY 18, 2019

The Financial Services Operating Group concerns itself with Banking, Capital Markets and Insurance. The Health and Public Service operating group focuses on those industries. The Health and Public Service operating group focuses on those industries. For more on Accenture Customer Service Transformation work go here: [link].

Accenture 45

Accenture Case Interview Operations Automotive 45

Harvard Business

FEBRUARY 5, 2018

Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.

Ethics 53

Ethics B2C B2B Company 53

Harvard Business

DECEMBER 14, 2018

As a result, many B2B companies remain stuck in a stalemate. Disgruntled distribution partners may retaliate in ways such as switching to rivals, favoring competing products, or even lobbying for legislative remedies. Sometimes, an entirely new product provides the right entry point. For example, Cree Inc.

Strategy 39

Strategy Strategy Strategy& Insurance 39

Harvard Business

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Aron Vellekoop Len/Getty Images. Core Competencies.

Productivity 28

Productivity Management Engineering Case Interview 28

Harvard Business

AUGUST 10, 2018

Those analyses rely on publicly available data sources, but software providers have accumulated growing amounts of private data on almost every aspect of their customers’ technology, operations, people, and strategies. It is even possible to hold up the data mirror to individual technology users.

Benchmarking 28

Benchmarking Software B2B Comparison 28

Harvard Business

NOVEMBER 23, 2018

They pursued a variety of tactics before the recession that were designed to fortify the firm when the downturn hit – moves both within sales and beyond like adding a low-cost channel to serve small accounts or simplifying the product assortment. billion vs. $1.2 Automate account management.

Sales 40

Sales B2B Tools Software 40

Harvard Business

MAY 24, 2017

Based on our research , inspired employees are three times more productive than dissatisfied employees, but they are rare. Consider the case of one B2B supplier that wanted to figure out what made some salespeople top performers. Energy, too, is difficult to come by. For most organizations, only one out of eight employees is inspired.

Management 53

Management Company Balance Sheet Talent 53

Harvard Business

MAY 22, 2018

The problem is that many companies have the wrong “operating system” for organic growth. In our work with dozens of large companies on growth and transformation strategies, we’ve found a set of principles and practices that create an operating system for growth. That failure is not due to a lack of trying.

Company 39

Company B2B Engineering System 39

Harvard Business

APRIL 29, 2016

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. applications pushed technology to address B2B market requirements.

B2B 28

B2B Productivity B2C Enterprise 28

Harvard Business

JULY 19, 2017

If you build a team that brings in operations, sales, finance, and the executive suite, you are more likely to figure out where the real bottlenecks and opportunities are, and you are more likely to come up with practical solutions that actually start solving them.

Data 28

Data Productivity Airlines B2C 28

Harvard Business

MARCH 22, 2017

Marketers need to master data analytics, customer experience, and product design. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. But marketing, like other corporate functions, has become more complex and rigorous. The results?

Marketing 50

Marketing Agile Fashion Sales 50

1 to 1

DECEMBER 11, 2024

In the dynamic world of B2B customer experience, balancing responsiveness to feedback with long-term strategy can feel like walking a tightrope. Misaligned decisions often manifest as scattered product features, eroding overall coherence. It encompasses customer retention, market competitiveness, and operational efficiency.

ROI 26

ROI Data Resources B2B 26

Seth Godin Blog

JANUARY 24, 2019

It puts a lot of pressure on the product, of course, but they were up for that. A b2b insurance agency spent two million dollars ripping out voice mail from their agency. Fedex now takes more than two minutes (up from 2 seconds) to connect a valuable customer to a human operator. What promise does a local deli owner make?

Strategy 37

Strategy Strategy& Strategy B2B 37

Harvard Business

MAY 18, 2018

Changing consumer needs, combined with shifting workforce expectations, are altering the competitive landscape and dictating transformation of existing company operating models for consumer industries. Accenture, in conjunction with the World Economic Forum, has created a vision of the operating model of the future for consumer industries.

Accenture 28

Accenture Strategy Strategy& Strategy 28

Harvard Business

NOVEMBER 20, 2018

” The intention was right, but there was no operational impact. If you’re B2B, the train is parked in the station, but it’s leaving soon. One of my favorite business school professors used to say, “If you want to build a great company, your product has got to be ten times better than the competition.”

Sales 50

Sales B2C Energy Efficiency 50

LSA Global

APRIL 16, 2021

In fact, according to the Product Development Institute, new products and services account for more than 25 percent of total revenue and profits across industries, and companies that focus on creating new offerings while maintaining core competencies across functions grow faster than their peers.

Sales 36

Sales B2B Training Training 36

Harvard Business

JUNE 10, 2016

You’ve probably demonstrated your product’s potential with a subset of customers, and now experienced investors are willing to place a bet on you. Or perhaps it’s because the only person who is passionate enough to sell the product is the person who developed it. What about pricing? The list goes on.

Marketing 28

Marketing Software Sales Exercises 28

Harvard Business

NOVEMBER 27, 2018

Clearly these leaders believe that digitalization offers exciting new, technology-enabled ways for organizations to engage with stakeholders, deliver a superior experience across the life cycle of their business, manage costs, and improve productivity. Transform Your Digital Future with Gartner’s Top C-Suite Insights for 2018-19.

Enterprise 28

Enterprise Agile Sales Operations 28

Harvard Business

DECEMBER 15, 2017

Based on our experience of working with numerous companies operating in India across different industries, we find that a simple yet powerful four-step framework helps companies effectively prioritize markets in the country: Step 1: Measure risk-adjusted opportunity. Step 2: Measure operating environment.

Strategy 28

Strategy Strategy& Strategy Operations 28

Harvard Business

APRIL 26, 2016

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Buyers now have easy-click access to information about products, prices, and other buyers’ opinions and usage experiences. Each group has its own operating procedures.

Sales 28

Sales Education Training Training 28

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Selling productized consulting. As a consultant, your product is your advice. Selling Productized Consulting. Interviewing a potential client. Case studies.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

SEPTEMBER 4, 2017

Disruptive products and services were, by definition, cheaper, lower quality, and lower margin. If you were running a profitable business with growth opportunities from an existing customer base, it was unlikely that you’d prioritize building low-quality products for over-served customers at lower margins.

Finance 29

Finance Financial B2B Industry 29

1 to 1

JULY 25, 2024

In accounting, metrics such as Net Operating Profit need additional context to be meaningful. The Need for Comprehensive Metrics in B2B and B2C Contexts In B2C environments, where interactions are more transactional, NPS can be a useful indicator of customer advocacy.

Metrics 20

Metrics Analysis B2C B2B 20

Harvard Business

SEPTEMBER 19, 2016

That would make his product unaffordable for most of his core customers, and they would almost certainly switch to his competitors’ cheaper alternative. Russia) in order to compensate for the depreciation’s effect on their USD earnings, but that means their product can become as much as 40% more expensive overnight.

Marketing 28

Marketing Agile Company Sales 28