Remove B2B Remove Operations Remove Sales
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Keeping B2B Marketing Content “Human”

Women in Consulting

So why is there so much bad B2B marketing content out there? B2B companies are just as able to develop creative, fun, people-focused content as their consumer-oriented counterparts. Stories that illustrate how your products and services have made a difference for customers are a huge sales advantage. Marketers know this.

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Should Consultants Offer Guarantees? The Answer May Surprise You…

Consulting Success

Conversion Fanatics found that adding a guarantee increased sales 26%. Neil Patel also found that offering a guarantee increased his sales by 21%. Like a consultant, they are serving the B2B market. You can find plenty of research that suggests the benefits of offering a guarantee. Guarantee Benefits for Consultants.

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Why you need a COO or operations manager

Asamby Consulting

Why you need a COO or Operations Manager. Either their operations have grown quite a bit or they are in the midst of growing. Many founders and CEOs ask us this question: Do I need an operations manager? But there are a few questions: Why is it necessary to hire an operations person? We answer with a resounding yes.

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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

I’ve been using the sales funnel for 28 years, my whole career. When I started my career, the most profitable application of force was in sales. Back in the 1990s, sales reps had a lot of information, while customers had relatively little. Sales reps leveraged that information gap to create a lot of trust.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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How to Get Meaningful Sales Training Outcomes

LSA Global

Meaningful Sales Training Outcomes Require Meaningful Steps. To execute their growth strategies , CEOs and sales leaders often need their sales teams to behave differently by selling differently to different buyers. How B2B Selling Has Changed. A Special Note about How B2B Sales Have Changed during COVID-19.

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Run B2B Sales on Data, Not Hunches

Harvard Business

Decision making at big B2B companies is often skewed by anecdote and myth: A worried report from the most vocal salesperson about a competitor’s latest move; a customer complaint that happened to be fielded by a senior executive. That’s complicated at any B2B business. Vincent Tsui for HBR.

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