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How Advanced Analytics Is Changing B2B Selling

Harvard Business

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 72
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What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Those behaviors can serve as the basis of training, reinforced daily by front-line managers. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps.

Sales 130
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Ban These 5 Words From Your Corporate Values Statement

Harvard Business

Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.

Ethics 134
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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

” The intention was right, but there was no operational impact. If your business is B2C, the train is about to leave the station. If you’re B2B, the train is parked in the station, but it’s leaving soon. You hired and trained “I-shaped” employees who could dive deep into a specific domain.

Sales 132
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How to Get Meaningful Sales Training Outcomes

LSA Global

Meaningful Sales Training Outcomes Require Meaningful Steps. If you are looking for real behavior change from your sales force (and you should), you need to change your view of sales training from a one-time event to an ongoing change process. How B2B Selling Has Changed. Challenge for Sales Training – Live and Remote.

Sales 36
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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. You might conduct training for your customer service representatives to ensure an even higher level of customer satisfaction.

B2B 76
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How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

Harvard Business

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

Sales 71