Harvard Business

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”). Insight Center.

B2B 29

B2B Chemicals Engineering Data 29

Harvard Business

JUNE 7, 2018

Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price. Top performers are more likely to: employ truly tailored pricing at the individual customer and product level. A diagnosis allocated costs at the product and customer level to determine true profitability.

B2B 43

B2B Survey Company Sales 43

Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. Not only are teams having to continually learn new trends and information about their products and their clientele, but the manner in which they sell is having to shift as well.

Sales 64

Sales B2B Training Training 64

Makarios Consulting

AUGUST 3, 2022

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Are product or service choices shifting? You could put certain product offerings on the back burner in order to promote others.

B2B 76

B2B B2C Trends Agile 76

LSA Global

MAY 8, 2023

The cross-selling strategy was part of a strategic sales initiative to grow globally while achieving economies of scale across markets, regions, products, services, and suppliers.

Sales 36

Sales Industry Leadership Company 36

Consulting Matters

AUGUST 12, 2020

How to frame my products and services in such a way that they will be irresistible to executive clients?". If so, you're gonna love today's training on how to design consulting offers.that convert. I also want to talk about the difference between B2C offers and B2B offers. That is a B2B consulting business.

B2C 156

B2C B2B Consulting How To 156

Makarios Consulting

AUGUST 3, 2022

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Are product or service choices shifting? You could put certain product offerings on the back burner in order to promote others.

B2B 52

B2B B2C Trends Agile 52

LSA Global

NOVEMBER 16, 2022

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making sales presentations.

Sales 36

Sales B2B Research Productivity 36

LSA Global

APRIL 10, 2020

We define B2B social selling as the ongoing process of leveraging digital channels to find, engage, and connect with ideal target clients. High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. 80% more productive.

Sales 36

Sales B2B Metrics Case Studies 36

Women in Consulting

AUGUST 15, 2013

By: Jennifer LeBlanc In summer 2012, in partnership with our survey partner, The Insight Advantage , we surveyed B2B and B2C leaders about their experiences with launches within their companies over the previous year. Existing customers have increased purchases of existing products (21%). Acquired new clients (46%).

Survey 69

Survey B2C B2B Healthcare 69

LSA Global

APRIL 16, 2021

Growing Revenue is a Bit Like Training for a Marathon Defining strategies to grow revenue is a lot like preparing for a grueling race; there are multiple training regimens, but no single training plan works well for everyone. Olympics how they trained hoping to uncover universal themes. Surprisingly, there were not any.

Sales 36

Sales B2B Training Training 36

Harvard Business

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Aron Vellekoop Len/Getty Images. Core Competencies.

Productivity 28

Productivity Management Engineering Case Interview 28

Prudent Pedal

JANUARY 21, 2020

Buyer’s journey mapping has grown in importance for professional services firms as more firm solutions have become productized. According to the Corporate Executive Board (CEB), the number of people involved in B2B solution purchases has climbed from an average of 5.4 So, you ask, how did we ruin buying cycle mapping?

B2B 52

B2B Sales Sports Marketing 52

Women in Consulting

SEPTEMBER 7, 2017

If you’re tempted to say that no one else offers the same product or service that you do, then there’s a good chance that either you’re kidding yourself or there is no market for what you want to sell. It’s a solid approach that has become a cornerstone of B2B technology marketing and messaging strategy because it works.

Marketing 70

Marketing Engineering B2B Guidelines 70

Harvard Business

JUNE 1, 2018

A Fortune 250 B2B company spent a quarter of a million dollars trying to solve the wrong problem. A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. Over 150 B2B salespeople were involved in the research.

Sales 28

Sales Marketing B2B Case Interview 28

Harvard Business

NOVEMBER 23, 2018

They pursued a variety of tactics before the recession that were designed to fortify the firm when the downturn hit – moves both within sales and beyond like adding a low-cost channel to serve small accounts or simplifying the product assortment. billion vs. $1.2 Automate account management.

Sales 41

Sales B2B Tools Software 41

Harvard Business

MARCH 10, 2017

By seeing exactly where and how people spend their time — rather than relying on recollections, anecdotes, or assumptions — executives have a solid basis for taking actions that will raise productivity. The company had experienced lackluster sales growth, especially outside of its core product category. Related Video.

Sales 40

Sales Software Productivity Data 40

Harvard Business

NOVEMBER 20, 2018

If your business is B2C, the train is about to leave the station. If you’re B2B, the train is parked in the station, but it’s leaving soon. One of my favorite business school professors used to say, “If you want to build a great company, your product has got to be ten times better than the competition.”

Sales 51

Sales B2C Energy Efficiency 51

Tom Spencer

MAY 22, 2016

B2B: Stands for “business to business” and indicates that a business is aiming to sell to other businesses rather than to end consumers. Deliverable: Work product that a consultant needs to provide to her manager or the client as part of a client engagement. Core client: A client that has a long-standing relationship with the firm.

Consulting 68

Consulting McKinsey Bain B2C 68

Harvard Business

FEBRUARY 5, 2018

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. Things like organization design, training, improved processes, and new shared metrics and performance standards are.).

Ethics 53

Ethics B2C B2B Company 53

Harvard Business

AUGUST 3, 2017

To motivate, manage, and reward B2B salespeople, many companies use sales incentive plans that link large commissions or bonuses to individual results metrics, such as territory quota achievement. For simple product purchases such as office supplies, many buyers are self-sufficient. Shifting the pay mix more toward salary.

Sales 45

Sales Metrics B2B Culture 45

Tom Spencer

FEBRUARY 1, 2015

B2B: Stands for “business to business” and indicates that a business is aiming to sell to other businesses rather than to end consumers. Deliverable: Work product that a consultant needs to provide to her manager or the client as part of a client engagement. Core client: A client that has a long-standing relationship with the firm.

Consulting 60

Consulting McKinsey Bain B2C 60

Harvard Business

APRIL 26, 2016

” As Walter Friedman documents in Birth of a Salesman , sales wasn’t seen as a function that required specialized training or education until well into the 20 th century. And companies performed the training, not schools. ”In other words, why serve hamburger when you can teach people to cook steak?

Sales 28

Sales Education Training Training 28

Management Consulted

JANUARY 22, 2015

Did you have any idea of what you might have wanted to do later, that you wanted to get training for, in all these broad areas, or was part of the process just exposing you to things because you didn’t know whether you would like them or not? I had a vague sense – I think that’s the best way to put it. Okay, great.

Hotels 100

Hotels Oliver Wyman Travel Recruitment 100

Harvard Business

MARCH 22, 2017

Marketers need to master data analytics, customer experience, and product design. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. But marketing, like other corporate functions, has become more complex and rigorous. The results?

Marketing 51

Marketing Agile Fashion Sales 51

Harvard Business

MAY 4, 2016

” “Craft brand identities that position products and companies to capture #1 category positions. Attained #1 position in composite rail tie category and became the standard by which all other rail tie manufacturers’ products are measured throughout the U.S., Combine big-picture thinking with rigorous execution.”

Resumes 28

Resumes Interviews Cover Letters Recruitment 28

Harvard Business

DECEMBER 23, 2016

Two-way video on a 4G platform will enable urban patients to avoid traffic and rural patients to consult remote specialists while making providers more productive with their time. This will have a huge impact on foreign consumer product companies such as Colgate and PepsiCo eyeing the market in India as eCommerce reaches scale in India.

Strategy 28

Strategy Strategy Strategy& Banking 28

Management Consulted

OCTOBER 3, 2012

For instance, we examined predatory pricing in the airline industry and illegal product tying by Apple, Microsoft, and AT&T. What I found particularly fascinating was the number of variables that needed to be taken into account while making strategic decisions on governance, production or any other function. We love it!

Consulting 204

Consulting Case Interview Interviews Engineering 204

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Selling productized consulting. Examples: How to Scale a Coaching and Training Firm with Mary Ann Samedi. As a consultant, your product is your advice.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

JUNE 7, 2016

Alex Mohler admits that when he first started as director of client services at Crubiq, a B2B sales company based in Raleigh, North Carolina, he felt like a fish out of water. “I was still selling a product and selling a concept to people,” he says. If it’s too much, say so. He needed to have faith in his abilities.

How To 28

How To Case Studies Case Study B2B 28

Epicflow

JANUARY 12, 2024

The Agile Software Development track will be interesting for Scrum masters, Agile coaches, team leaders, project and product managers, and everyone involved in product delivery. The other track, Product Design and Management, will attract product managers, UI/UX designers, and researchers.

Industry 52

Industry Automotive Pharmaceuticals Management 52

Harvard Business

APRIL 20, 2017

Despite lower oil prices, currency depreciations, higher taxes, and geopolitical uncertainty, the region is still rich in opportunities, from selling efficiency-enhancing technology to the Saudi government to offering Western products to 100 million Ethiopian consumers. Product adaptation.

Government 34

Government Policies Efficiency Operations 34