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From Vaults to Virtual: The Rise of Blockchain in Banking

Tom Spencer

As cryptocurrency gains popularity and central bank digital currencies ( CBDCs ) are explored globally, major financial institutions are undergoing significant transformations to adapt to this new landscape. 2024, the global cryptocurrency market capitalisation reached more than US$3.7

Banking 88
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When Banks Meet Bots: The AI Transformation of Finance

Tom Spencer

Artificial intelligence (AI) is transforming industries across the globe, and banking is no exception. The adoption of AI is revolutionizing banking products, enabling financial institutions to offer personalized service, increase efficiency, and enhance security. AI-Driven Innovations in Banking Products 1.

Banking 78
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Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

Tom Spencer

One answer lies in founder-led marketing, a relatively new concept, but one taking the social media world by storm. We can get a better understanding of how effective founder-led marketing can be by considering two recent success stories. In aB2Bcontext, your USP might focus on efficiency, cost savings, or technical performance.

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Bank Valuation: Understanding Key Ratios and Metrics

Tom Spencer

In the previous article , we looked at how banks make money and how they must meet capital requirements. In this article, we will explore the importance of profitability ratios and valuation metrics that are crucial when analyzing banks. We will examine each in turn. All else being equal, a lower number is better.

Metrics 88
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What Blockchain Could Mean for Marketing

Harvard Business

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Distributed Database.

Marketing 158
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Gen AI in Banking: Current State of Affairs

Tom Spencer

When it comes to tech innovations, the banking sector is usually ahead of the curve. Banks are buzzing with excitement over Gen AI, and its future in the sector looks even brighter. Banks are buzzing with excitement over Gen AI, and its future in the sector looks even brighter.

Banking 88
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Large Language Models: What Product Leaders Need to Know

Tom Spencer

From writing assistance to automated data analysis, LLMs enable users to work more efficiently, thereby freeing up time to focus on higher-value tasks. LLMs also enable hyper-personalization, whereby recommendations, marketing messages, and user interfaces can be tailored to the preferences of each individual user.