Benchmarking Insurance Marketing 
Successful Independent Consulting
OCTOBER 27, 2023
They don’t know to add a hefty margin to cover things like self-employment tax, business expenses, health insurance, and nonbillable time spent on business administration. Use these sites even if you just left your corporate job because it’s possible your cost-of-living increases didn’t keep up with the market price for your expertise.
BCG
AUGUST 29, 2016
Insurers today face a host of digital to-dos if they want to stay competitive—much less gain an advantage on their peers. It can also necessitate a fundamental overhaul of core insurance systems to digitize end-to-end customer journeys and automate decision making in basic functions such as underwriting and claims handling.
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Successful Independent Consulting
SEPTEMBER 16, 2017
Benchmark so you know your rate is reasonable. Figure out your market rate. This is your market rate. If you plan to work for different types of companies, consider coming up with two rate scales ("market pricing") — one for large companies and one for small. There are lots of ways to do this. Don’t discount.
Harvard Business
JUNE 7, 2017
By contrast, companies with strong basic analytics — such as sales data and market trends — make breakthroughs in complex and critical areas after layering in artificial intelligence. With automated pricing engines, insurers and banks can roll out new offers as fast as online competitors.
Harvard Business
MAY 25, 2017
” Take, as an example, the world’s largest mining company by market capitalization, BHP Billiton. CEO incentives have traditionally been evaluated against objective data — also labelled “hard.” ” What has emerged more recently is the use of nonfinancial, but still objective, KPIs. .”
Harvard Business
MAY 19, 2016
Back in the 1980s, a company could set itself apart through scale, being the largest company in a category provided leverage over costs, back office processes, distribution, and marketing effectiveness. Consider, for example, the way many credit cards are marketed. Our recommendations include: Be skeptical of benchmarking.
Harvard Business
MAY 1, 2017
It’s also going to be a lot harder to benchmark the offer they give you against salaries at other firms. Well, a lot of startups don’t offer benefits like dental or health insurance, or a 401k plan; they’re just not in a financial place where they can offer them yet. And benefits?
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