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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The 24-Hour Customer is a book with rich thinking.

Marketing 256
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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. His CFO and his sales chief had been at loggerheads for a while. Ahmed accused Damon of throwing up roadblocks and using his power to undermine the sales department.

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4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

Although there are several things, here are 2 key ones: First, you will learn different aspects of the business — everything from product development to sales to customer relations — and have some experience in each area. Read books or listen to audiobooks on business and consulting. It’s heavy, so skim it. The McKinsey Way.

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4 Ways to Improve Your Content Marketing

Harvard Business

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

Marketing 133
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Case Study: Is Holacracy for Us?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. My peers and I will be able to bid on projects more quickly, get them done faster, and book more revenue if we aren’t hindered by needless bureaucracy.”

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The Consulting Website As A Sales Tool

Tsavo Neal

In a recent episode titled “ Communication Components in Your Sales Toolbox ,” they discussed the role your website plays in the sales process. Below is a summary of what the discuss about how consulting websites relate to the sales process. Yes, that’s right; your consulting website is a sales tool.

Tools 78
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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. And the sales team — well, they mostly hated it.

Sales 132