Remove Books Remove Development Remove Intellectual Property
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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client.

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Manage Your Intellectual Property

Johanna Rothman

When we manage product development for organizations, we work for hire. The company hires you, pays you a wage, and in return, your intellectual property belongs to them. Books and consulting are all different beasts. You can write a book by yourself. You can create consulting services and deliver them by yourself.

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How to Become a Go-To Person Within a Consulting Firm

Steve Shu Consulting

Play a key role in developing new intellectual property or approaches for the firm. Pursue mastery in business development if you can (aka sales). Although it depends on your firm, consider writing articles, whitepapers, or books. My team also created an approach for doing wireless spectrum valuation.

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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

Why you need to develop intellectual property through content development. Book a time with me to clarify your brand position and operate in your unique strengths, just like Jared. Related Blog, Video or Podcast Episode: Amplify Your Brand Image by Writing Books with Roberta Matuson (Ep22).

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. These could include a mentoring program, coaching engagement, training program development, assessment project, consulting assignment.

Marketing 202
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PEST Analysis

Tom Spencer

In 1967, Harvard Professor Francis Aguilar wrote a book entitled “Scanning the Business Environment” in which he identified four important factors – Economic, Technical, Political, and Social – that a business can use to better understand the big picture. Understanding the big picture can help reveal hidden opportunities and threats.

Analysis 114
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Refugees Need Jobs. Entrepreneurship Can Help.

Harvard Business

In my book Peace through Entrepreneurship, I wrote about six activities and six players that can increase entrepreneurship activity. I call this the Six+Six Model for entrepreneurship ecosystem development. the total spending on entrepreneurship promotion in developing countries is still miniscule. While the U.S.