Consulting Success

NOVEMBER 25, 2022

In his book Permission Marketing, Seth Godin explains that there are two forms of marketing: Interruption Marketing: the old, intrusive marketing methods where you interrupt your potential client. Permission Marketing: marketing methods where you draw potential clients in — inviting them to listen to your.

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Consulting Matters

MARCH 3, 2021

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Find books that your clients might buy to solve their problems (when they should be hiring you) and look at how they express their pain, wants, needs, and solution desires. Go to Amazon. Interesting and memorable phrases.

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Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

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Consulting Success

APRIL 2, 2018

Perry is the author of several fantastic sales and marketing books and splits his time between higher-end client work and equity in companies as well as his science and technology project Evolution 2.0. Today we’re diving deep into the ways you can find your ideal clients, how to successfully manage your sales, marketing […].

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The Fearless Marketer

SEPTEMBER 13, 2021

What is the biggest struggle you have with marketing your professional services? Is it your marketing message, creating your services/programs, clearly communicating your value, getting in front of prospective clients, the selling process, or something else? The first message of the book became clear quite quickly.

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Johanna Rothman

MAY 26, 2023

I am thrilled to announce a book birthday: Successful Independent Consulting: Focus on Relationships That Matter. People often ask me how long it takes me to write a book. Every book takes the time it takes. Here's the story of the consulting book. I have a guideline for my books. I was wrong!) But the content?

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Harvard Business

MAY 14, 2018

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Distributed Database. Insight Center.

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Consulting Matters

OCTOBER 17, 2024

Why SEO is a Consultant’s Secret Weapon SEO isn’t just for tech nerds and marketing pros. They trust you and are ready to book a discovery call. Book a free brand strategy call , and I’ll walk you through how to align your message and SEO strategy to grow your consulting or coaching business with ease.

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Successful Independent Consulting

DECEMBER 28, 2024

Contrary to what you might think, going to market as a jack-of-all-trades usually backfires. Nail Your Niche Most successful solopreneurs find work by being known as a specialist within a certain niche. This is key for getting referrals. Clients want to hire an expert so its vital you position yourself as one.

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Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

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Jerry Fletcher

AUGUST 28, 2021

One thing marks them all: Best Seller Self-help books. The book, filled with proverbs (many of which he invented), was published continuously for 25 years and became one of the most popular publications in colonial America, selling an average of 10,000 copies a year. This may be the top selling self-help book of all time.

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Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. Write a Book. Do you want to maximize your marketing time and results?

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Chad Barr

DECEMBER 11, 2024

Why Transformation Visuals® Matter Now More Than Ever Market Complexity: Today’s business challenges are increasingly interconnected. Get your copy of my latest new books available now on my Amazon’s author page. Traditional linear explanations fall short.

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Intellectual Property McKinsey Leadership Efficiency 92

Epicflow

JULY 5, 2024

The tool is tailored for professional services organizations (marketing, advertising, creative agencies, software, IT services, and management consulting sectors). Other Features Resource scheduling Resource management Leave management Project scheduling Equipment management Timesheet Meeting room booking system Project forecasting reports 4.

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Tools Software Resources Efficiency 264

Jerry Fletcher

FEBRUARY 6, 2021

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. The assistance of my VA is invaluable in this regard.

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Successful Independent Consulting

NOVEMBER 29, 2024

Do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying. Quote Your Consulting Billing Rate with Confidence Book: Name Your Price by Kate Dixon PICA members: Request access to the previously recorded workshop, "Billing Rates and Pricing Strategies for Solopreneurs" here.

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Policies Examples Benchmarking Consulting 195

Harvard Business

MAY 6, 2019

Writing it was just the beginning.

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Successful Independent Consulting

OCTOBER 31, 2024

A clear call to action tells your audience exactly what they can do to support you, whether it's sharing your post, booking a discovery call, or simply engaging with your content. Activate Support: Your network wants to help, but they need to know how. How to Make Your Announcement Stand Out Use LinkedIn's "Starting a New Position" Feature.

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Harvard Business

MARCH 19, 2019

Four strategies to try.

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Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. That was when her first book, Reinventing Yourself, was born.

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Consulting Success

MAY 10, 2021

Perry Marshall, one of the most expensive business strategists in the world and well-known for his book, 80/20 Sales and Marketing, has come to talk with Michael Zipursky on growing a business through elimination. Every business owner or entrepreneur is looking to achieve business growth but doesn’t know where to start.

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Consulting Matters

JANUARY 27, 2022

Today, he is on my show to talk about his latest book, Back 9 Walking, which is undoubtedly his most powerful! In this book, he shares his reflections on mid-life through his experiences, which is exactly what makes a thought leader. Get the Back 9 Walking book at back9walking.com. Why you can't separate your life and business.

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Successful Independent Consulting

FEBRUARY 22, 2017

It’s how you promote yourself and “go to market.” Consulting guru Alan Weiss states in his book, The Ultimate Consultant : “A brand doesn’t have to be totally unique and singular. It’s not about creating a fancy logo or website; it’s about being known for something and consistently emphasizing your expertise. Just do it! Pun intended.)

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Epicflow

OCTOBER 28, 2024

And this list goes on—there can be changing market demands, regulatory changes, etc. To learn more about Epicflow’s capabilities and the benefits it provides to engineering project managers, book a call with our experts. In fact, all of the factors mentioned in this section can affect a project’s timeline.

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Engineering Management Methodologies Resources 264

Consulting Success

NOVEMBER 6, 2017

That commitment required a side hustle of some sort, which is when Nicholas turned to the internet marketing world. When he started using Facebook as a major advertising platform for his work, he quickly became one of the most recognized agencies/consulting businesses in the market. But that was just the beginning.

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Advertising Consulting ROI Marketing 189

Consulting Matters

NOVEMBER 9, 2023

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.

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Consulting Matters

NOVEMBER 9, 2023

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.

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Strategy Strategy Strategy& Resumes 156

Chad Barr

NOVEMBER 6, 2024

Today, I’m stepping slightly away from my usual business and marketing insights to offer a simple message of encouragement. Warmly, Chad Get your copy of my latest new books available now on my Amazon’s author page. In times of transition, it’s essential to channel our focus on what we can do to make a difference.

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Energy Groups Marketing 98

Johanna Rothman

MAY 6, 2021

Yes, I have a book in this bundle— Write a Conference Proposal. If you want to speak at conferences, this book will help you write a proposal. She also writes practical creative entrepreneurial business books. Stefon lives the title of this book. Yes, I recommend this book in my consulting book.

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Cash Flow Conference Film Finance 139

Steve Shu Consulting

JUNE 15, 2011

One of my favorite foundational books on leadership is the Leadership Challenge by Kouzes and Posner ( [link] ). For more info on the engagement management topic, readers may consider reading my post at [link]. Interpersonal, Facilitation & Leadership Skills – Interpersonal and leadership skills are pretty well-documented in other areas.

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Consulting Matters

DECEMBER 10, 2020

If you want us to offer similar support that we provided Christy, book a call with Jen and let's chat about turning your course idea into profitable reality! This platform is what we designed Christy's course on. Click here for a free 14-day trial to check out Kajabi. Check out our roadmap to mentoring and website design programs at [link].

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Consulting Success

DECEMBER 24, 2019

In this episode, Michael Zipursky interviews Joe Pici of Pici & Pici, a sales trainer and speaker who has helped organizations book more appointments and close more deals. Appointment setting still remains a complex step in client acquisition. From a football coach to a business consultant, he shows us his and his wife Dawn’s road.

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Steve Shu Consulting

FEBRUARY 17, 2021

On the one hand this includes the capabilities of companies to integrate specific aspects of their product management, software development, UX, data science, and marketing processes. Although it’s not exclusively from the realm of behavioral economics, the notion of A/B testing is something that I often try to work with companies to include.

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Consulting Matters

JANUARY 20, 2020

You don't have to become a subcontractor to another consultant or coach that has mastered marketing more than you have. 3 Forget Marketing Tactics - Set up a Marketing System that Acts as your 24/7 Client Acquisition Machine. One of the worst things our money fears do to us is make us get busy and scattered with our marketing.

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Consulting Matters

JANUARY 9, 2020

There is a much higher need to master marketing, especially digital marketing and all its moving pieces and parts, as you have to generate higher volumes of leads and land more clients because your per client fees won't be nearly as high as a BTB business. Click here to book your session now.

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Steve Shu Consulting

FEBRUARY 19, 2021

The course will be especially geared toward those interested in professional careers within consulting, product development, marketing, services, and technology app (e.g., FinTech) settings.

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Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link].

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