Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Management Consulted

JUNE 21, 2015

Today, we continue our series of book reviews with a look at E-Myth , an insightful book written by Michael Gerber (a marketing genius who has built a world-wide web of products and services to help small businesses grow). One helpful little feature of this book is the story of Sarah that runs through its core.

Small Business 100

Small Business Finance Productivity Media 100

Management Consulted

MAY 29, 2016

Welcome to yet another opportunity to gain valuable insights from a book review, written by Preeti Vemu, MC intern, MC events organizer extraordinary, and an ex-Deloitte consultant. In this book, you will find more articles than you can stomach – awesome articles capturing key insights from the 1960s and moving forward to 2005.

Boston Consulting Group 100

Boston Consulting Group Groups Strategy Strategy& 100

Epicflow

OCTOBER 28, 2024

Here’s an overview of the main principles of this approach: Muda: aims to streamline project workflow by eliminating waste, e.g., overproduction, excess inventory, idle time, and product defects; Value Stream Mapping (VSM): visualizes the full process of value delivery (e.g.,

Engineering 248

Engineering Management Methodologies Resources 248

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 133

Marketing Case Study Case Studies Sales 133

Harvard Business

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

Marketing 130

Marketing Data Advertising Media 130

Harvard Business

MAY 19, 2016

To them, the unit of differentiation is an individual product, service or brand. The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. Consider, for example, the way many credit cards are marketed.

Productivity 129

Productivity Company Enterprise Retail 129

Management Consulted

DECEMBER 4, 2016

Today, we continue our series of book reviews with a look at Beyond the E-Myth, the latest in a long line of great books by Michael Gerber (a marketing genius who has built a world-wide web of products and services to help small businesses grow). INTERESTING BOOK INSIGHTS. QUICK OVERVIEW.

Enterprise 100

Enterprise Operations System Company 100

Management Consulted

SEPTEMBER 25, 2016

Our awesome intern Preeti is back to bring you her unbiased review of a very unique book: The Ultimate Question 2.0 – How Net Promoter Companies Thrive in a Customer Driven World , authored by Fred Reichheld (from Bain and Co.). INTERESTING BOOK INSIGHTS. I mentioned earlier that this book is a 300-page article on NPS.

Bain 100

Bain Survey Banking Metrics 100

Jerry Fletcher

AUGUST 28, 2021

One thing marks them all: Best Seller Self-help books. The book, filled with proverbs (many of which he invented), was published continuously for 25 years and became one of the most popular publications in colonial America, selling an average of 10,000 copies a year. This may be the top selling self-help book of all time.

Marketing 98

Marketing Consulting Advertising Productivity 98

Harvard Business

JULY 13, 2017

The corporate landscape has become increasingly unequal, with the most productive firms thriving and the least productive ones failing to keep up. And second, we are able to link it to firms’ productivity and several measures of labor market policies. The Most Productive Firms Are Pulling Ahead, Across Industries.

Productivity 134

Productivity Study Policies Data 134

Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. Write a Book. Do you want to maximize your marketing time and results?

How To 227

How To Training Training Consulting 227

Johanna Rothman

MAY 26, 2023

I am thrilled to announce a book birthday: Successful Independent Consulting: Focus on Relationships That Matter. People often ask me how long it takes me to write a book. Every book takes the time it takes. Here's the story of the consulting book. I have a guideline for my books. I was wrong!) But the content?

Consulting 93

Consulting Guidelines Sales Conference 93

Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. That was when her first book, Reinventing Yourself, was born.

Consulting 177

Consulting Sales Marketing Resources 177

Successful Independent Consulting

FEBRUARY 22, 2017

Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. It’s how you promote yourself and “go to market.” Consulting guru Alan Weiss states in his book, The Ultimate Consultant : “A brand doesn’t have to be totally unique and singular. These brands represent certain values.

Consulting 296

Consulting Advertising Survey Examples 296

Jerry Fletcher

FEBRUARY 6, 2021

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. Don’t waste production time. Lots of content.

Marketing 98

Marketing Consulting Video Course 98

Johanna Rothman

AUGUST 31, 2022

I still want to write more in the book. I don't have just one product for my business. And I'm not a team working on just one feature set or a product. Those purchase orders are much larger sums of money than an online workshop or revenue from a book. The marketing for that workshop is also separate. What happened?

Productivity 118

Productivity Development Video Management 118

Steve Shu Consulting

FEBRUARY 17, 2021

On the one hand this includes the capabilities of companies to integrate specific aspects of their product management, software development, UX, data science, and marketing processes. But it also means developing a research mindset that comes from the experimental side of behavioral economics. It’s Time to A/B Test Your Financial Life.

Software 195

Software Financial Development Data 195

Tom Spencer

AUGUST 5, 2022

Product managers have a dynamic role within companies, sitting at the intersection between business leaders, customers, engineers, and designers. They help to organize the development process so that products meet customer needs and business goals. What is a Product? Managing the Product Lifecycle.

Productivity 88

Productivity Management How To Engineering 88

Jerry Fletcher

SEPTEMBER 19, 2020

Yes, they were trying to make their product better than all the others out there. Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts. Six people provided their e-mails.

Marketing 97

Marketing Consulting Software Intellectual Property 97

Management Consulted

APRIL 27, 2014

Although there are several things, here are 2 key ones: First, you will learn different aspects of the business — everything from product development to sales to customer relations — and have some experience in each area. Size its market. Read books or listen to audiobooks on business and consulting. Evaluate its competitors.

Development 205

Development Consulting Boston Consulting Group McKinsey 205

Steve Shu Consulting

FEBRUARY 19, 2021

The course will be especially geared toward those interested in professional careers within consulting, product development, marketing, services, and technology app (e.g., FinTech) settings.

Case Study 170

Case Study Case Studies Exercises Course 170

Consulting Success

NOVEMBER 6, 2017

That commitment required a side hustle of some sort, which is when Nicholas turned to the internet marketing world. When he started using Facebook as a major advertising platform for his work, he quickly became one of the most recognized agencies/consulting businesses in the market. But that was just the beginning.

Advertising 189

Advertising Consulting ROI Marketing 189

Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. The Challenges of Productizing Your Business.

Advertising 138

Advertising Consulting Productivity eBook 138

Markovitz Consulting

JANUARY 14, 2019

Incentives and discounts create tremendous disruption in a company’s business by distorting both incoming market signals and outgoing orders to suppliers. Volume discounts have the same effect, by encouraging customers to order more product than they need in order to get a larger discount.

Turnaround 133

Turnaround Sales Operations Productivity 133

Epicflow

OCTOBER 9, 2024

And we are going to get that value from the product or service that is delivered at the project’s completion. In the 1980s, project management software packages often were marketed in terms of how well they performed what was called “cost/schedule integration.” We are doing it because of the value we are going to get from it.

Resources 130

Resources Metrics Data Cash Flow 130

Consulting Matters

JANUARY 20, 2020

You don't have to become a subcontractor to another consultant or coach that has mastered marketing more than you have. 3 Forget Marketing Tactics - Set up a Marketing System that Acts as your 24/7 Client Acquisition Machine. One of the worst things our money fears do to us is make us get busy and scattered with our marketing.

How To 218

How To Consulting Marketing Course 218

Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. Once you successfully define your space, to me there are two core elements, discipline and market.

Consulting 127

Consulting Productivity Advertising Training 127

Consulting Matters

DECEMBER 16, 2020

After hearing that still small voice that she attributes to God, she took the leap into full-time acting and landed roles in productions like One Tree Hill, Gifted, We are the Millers and many other roles. Need validation from an expert like me who can assure you of the market potential of your idea? Betsy: Oh, so you were bi-coastal.

How To 296

How To Film Industry Productivity 296

Steve Shu Consulting

JANUARY 19, 2021

The course will be especially geared toward those interested in professional careers within consulting, product development, marketing, services, and technology app (e.g., FinTech) settings.

Case Study 150

Case Study Case Studies Exercises Course 150

Tsavo Neal

JANUARY 17, 2020

I’m sure you already know all the latest marketing “tactics.” One user, instead of complaining, left a helpful comment: “If anyone is having trouble finding “freelance” work, read the book Million Dollar Consulting by Alan Weiss and implement his Marketing Gravity concept. Marketing Gravity ?—

Marketing 78

Marketing Consulting Interviews Video 78

Kai Davis

DECEMBER 6, 2022

The Brain Audit ( [link] ) might be the book I’ve gifted the most. It’s that good of a book. The Brain Audit is one of those books that has changed my business, life, and approach to marketing more than anything else out there. The Brain Audit by Sean D’Souza. I did, however, sit down for a few minutes.

Productivity 52

Productivity Industry Marketing Consulting 52

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link].

Operations 156

Operations Leadership Hotels Sports 156

Chad Barr

OCTOBER 23, 2024

Interestingly, the space bar and the backspace key hold the top spots, and they reveal powerful lessons for business and marketing. Similarly, in business and marketing, creating space allows for growth, innovation, and clarity. This is critical in both business and marketing. Business Lesson : Mistakes are inevitable.

Agile 52

Agile Course Marketing Media 52

Harvard Business

AUGUST 16, 2017

billion to escape what Musk calls the “manufacturing hell” the company is now experiencing in its transition from small batch car making to mass production. Both companies were led by visionaries, both offer high-end versions of commodity products, and both enjoy fierce loyalty from customers.

Automotive 133

Automotive Transportation Productivity Retail 133

Chad Barr

MARCH 12, 2025

Leveraging ChatGPT Canvas can significantly boost your productivity and content quality. Saving Time & Enhancing Productivity For professionals who create content regularly, efficiency is key. Start leveraging ChatGPT Canvas today, and experience the transformation in your content strategy, productivity, and results!

Efficiency 52

Efficiency Tools Productivity Media 52