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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The Why/What/How/Who marketing segmentation pecking order).

Marketing 256
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4 Steps To Specializing Your Sales and Marketing Techniques with Perry Marshall: Podcast #30

Consulting Success

Perry is the author of several fantastic sales and marketing books and splits his time between higher-end client work and equity in companies as well as his science and technology project Evolution 2.0.

Sales 145
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What Are The Best Management Consulting Books?

Steve Shu Consulting

There are four books that I recommend as core to the generic practice of consulting. nurturing marketing and selling skills for consulting (for example, I highly recommend books like Winning the Professional Services Sale by Michael McLaughlin ). Finally, I just released a book entitled The Consulting Apprenticeship.

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Leading with Heart: Lessons from Simon T. Bailey's Latest Book

Consulting Matters

He had four jobs over seven years at Disney, including parking event sales, selling the Braves spring training, handling international wholesale, and being the Sales Director for the Disney Institute. He has since branched out into speaking, coaching, writing books, creating online courses, and licensing content.

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Leading with Heart: Lessons from Simon T. Bailey's Latest Book

Consulting Matters

He had four jobs over seven years at Disney, including parking event sales, selling the Braves spring training, handling international wholesale, and being the Sales Director for the Disney Institute. He has since branched out into speaking, coaching, writing books, creating online courses, and licensing content.

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4 Ways to Improve Your Content Marketing

Harvard Business

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.

Marketing 133
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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Which is a sales killer. Find books that your clients might buy to solve their problems (when they should be hiring you) and look at how they express their pain, wants, needs, and solution desires. Go to Amazon.

How To 401