Consulting Matters

MARCH 3, 2021

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Find books that your clients might buy to solve their problems (when they should be hiring you) and look at how they express their pain, wants, needs, and solution desires. Go to Amazon. Interesting and memorable phrases.

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Epicflow

NOVEMBER 5, 2024

Risk management is an integral part of the project management process, which helps pharmaceutical companies identify possible threats and opportunities and develop strategies to respond to risk-bearing situations. At the same time, pharmaceutical companies face severe competition with each other for being first to market.

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Consulting Matters

NOVEMBER 9, 2023

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.

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Consulting Matters

NOVEMBER 9, 2023

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.

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Harvard Business

NOVEMBER 8, 2017

Many strategy execution processes fail because the firm does not have something worth executing. The strategy consultants come in, do their work, and document the new strategy in a PowerPoint presentation and a weighty report. Many so-called strategies are in fact goals. The Gap Between Strategy and Execution.

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Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

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Harvard Business

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

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Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. Write a Book. You are not selling widgets for low prices. Up-sell Existing Clients.

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Successful Independent Consulting

NOVEMBER 29, 2024

Do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying. Quote Your Consulting Billing Rate with Confidence Book: Name Your Price by Kate Dixon PICA members: Request access to the previously recorded workshop, "Billing Rates and Pricing Strategies for Solopreneurs" here.

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Consulting Matters

JULY 11, 2024

In today’s episode of the Enough Already podcast, I’m breaking down the principles (along with 5 simple strategies) that will help you find your unique niche, attract the clients you adore, and set your business up for success. Use this archetype to guide your marketing efforts, from your website copy to your social media posts.

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Consulting Matters

OCTOBER 13, 2022

I asked Contacts Count President and Networking Guru Vern Schellenger to do an on-air coaching session with me to help me craft my own personal and business networking strategy. Book a call with me at www.betsyjordyn.com/schedule, and let's chat about your project. Tune into this special interview where I'm in the hot seat!

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Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

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Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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Chad Barr

JANUARY 15, 2025

Suddenly, the insights go deeper, revealing actionable strategies and powerful trends that might otherwise remain hidden. Prompt #1: Detailed Analysis of Trends and Strategies I asked ChatGPT: “Please provide a detailed analysis, insights for my audience, and strategies to capitalize on these trends.”

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Successful Independent Consulting

FEBRUARY 22, 2017

It’s how you promote yourself and “go to market.” I used to be an expert at creating organizational change strategies for major system implementations like Oracle and SAP. I have changed my personal brand from “Organizational change strategy and implementation expert” to “Champion and coach for independent consultants.”

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Management Consulted

APRIL 27, 2014

– and perhaps more importantly, you will have firsthand experience in business strategy. . Size its market. Next, analyze the data and develop actionable strategies to improve the business. Read books or listen to audiobooks on business and consulting. For more on this book, see our Lords of Strategy Book Review.

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Harvard Business

MARCH 19, 2019

Four strategies to try.

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Tom Spencer

MARCH 24, 2018

When Jim Collins, author of the book “How the mighty fall”, was first asked this question by a business executive he was astounded, not being able to answer it. As one reads the book, it becomes evident that the fundamentals of sustaining success are similar for both individuals and organizations.

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Airlines Capgemini Industry Groups 101

Henry DeVries

AUGUST 18, 2022

Do you know the flowchart steps to writing a book? You should know them, because the number one business development tool to attract high-paying clients is publishing a book, and speaking about the book is the number one sales strategy. Here are those steps.

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Consulting Matters

JANUARY 9, 2020

The big downside is that figuring out how to create the right offers and pricing strategies so that your business is scalable and you are not in a trading time for money trap. How I Can Can You Right Now: Schedule a Quick Clarity Strategy Session. Click here to book your session now.

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Epicflow

OCTOBER 28, 2024

And this list goes on—there can be changing market demands, regulatory changes, etc. Epicflow’s bottleneck detection capabilities allow you to forecast future resource bottlenecks or detect existing ones, identify the reasons for them, and come up with the most intelligent bottleneck mitigation strategy.

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Engineering Management Methodologies Resources 248

Harvard Business

MAY 9, 2018

As entertaining as it is to watch these two billionaires argue in public, their different perspectives are near-perfect expressions of the two most influential strategy ideas of the past half-century. Buffett’s notion of moats that prevent competition is nearly as old as the field of strategy itself. of BCG wrote in HBR in 1988.

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Jerry Fletcher

FEBRUARY 6, 2021

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. The assistance of my VA is invaluable in this regard.

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Harvard Business

JANUARY 26, 2018

We were working hard on getting product-market fit right, so anything we could do to get more customers and to find the right feature mix was a critical learning opportunity. If someone had a marketing grader idea, chances are I would say “yes” to it. It empowered my team to move fast and get things done.

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Consulting Matters

JANUARY 27, 2022

Today, he is on my show to talk about his latest book, Back 9 Walking, which is undoubtedly his most powerful! In this book, he shares his reflections on mid-life through his experiences, which is exactly what makes a thought leader. Get the Back 9 Walking book at back9walking.com. Why you can't separate your life and business.

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Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. That was when her first book, Reinventing Yourself, was born.

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Consulting Matters

DECEMBER 10, 2020

Strategies for capturing the tremendous value you offer in a course. If you want us to offer similar support that we provided Christy, book a call with Jen and let's chat about turning your course idea into profitable reality! How creating a course can reinvigorate your passion for your business and what you do.

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Consulting Matters

JULY 15, 2020

You can set it up to act as your 24/7 marketing machine. So this quick win is all around how you can begin to either start with your website strategy or refine your website strategy so it is set up to attract and impress your perfect ideal client. Consulting Website Strategy. So let's talk about the strategy.

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Consulting Success

APRIL 18, 2017

“How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. In fact, there are only five key stages to track your consulting firm’s marketing. ” I asked.

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Harvard Business

MARCH 21, 2017

Walmart does need to shore up its e-commerce capabilities, but its attempts to out-Amazon Amazon aren’t a winning strategy. ” In Amazon’s growing brick-and-mortar bookstores, Prime members can buy books for discounted prices, while others have to pay the cover price.

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Tom Spencer

MARCH 8, 2024

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Pricing strategy is not one-size-fits-all. On one end of the spectrum, the market might be perfectly competitive.

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Henry DeVries

JULY 28, 2022

Book designer, consultant, and founder of Printed Page Studios Rachel Valliere shares the importance of publishing a well-designed book.

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Consulting Success

NOVEMBER 6, 2017

That commitment required a side hustle of some sort, which is when Nicholas turned to the internet marketing world. When he started using Facebook as a major advertising platform for his work, he quickly became one of the most recognized agencies/consulting businesses in the market. But that was just the beginning.

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Harvard Business

JUNE 21, 2017

In researching my book, Mapping Innovation , I found that every innovation strategy fails eventually, because innovation is, at its core, about solving problems — and there are as many ways to innovate as there are types of problems to solve. They lock themselves into one type of strategy and say, “This is how we innovate.”

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Consulting Matters

OCTOBER 10, 2024

I’ll share the lessons I’ve learned about balancing entrepreneurship and parenthood, from setting clear intentions for your business to making sure your systems and strategies work for you, not against you. Build a business around work that excites you, so you can show up fully for your clients and your family. Let’s chat.

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Consulting Success

MAY 10, 2021

Perry Marshall, one of the most expensive business strategists in the world and well-known for his book, 80/20 Sales and Marketing, has come to talk with Michael Zipursky on growing a business through elimination. Every business owner or entrepreneur is looking to achieve business growth but doesn’t know where to start.

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Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. Learn more about my Brand Positioning and Messaging strategy services: [link].

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