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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. But a better strategy is to start by thinking about “why” people purchase.

Marketing 256
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Book Review: Michael Porter On Competition

Management Consulted

it’s time for another book review! This time, our intern and ex-Deloitte dreamboat Preeti read Michael Porter’s book on competition and took the time to let you know how she felt about it. In the book, Porter has addressed a number of key question like: “How do companies compete in a particular business?”,

Industry 157
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Business Book Review: Boston Consulting Group On Strategy

Management Consulted

Welcome to yet another opportunity to gain valuable insights from a book review, written by Preeti Vemu, MC intern, MC events organizer extraordinary, and an ex-Deloitte consultant. In this book, you will find more articles than you can stomach – awesome articles capturing key insights from the 1960s and moving forward to 2005.

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Top 11 Must-Read Project Management Books

Epicflow

At the same time, the amount of information in any domain is unprecedentedly huge – courses, books, education websites, blogs, etc. So, we’d like to give you guidance in this flow of resources – we’ve selected 11 project management books that any successful project manager should discover. What else will you find in this book?

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Book Review: Four Types of Problems

Markovitz Consulting

The title of Art Smalley’s new book, Four Types of Problems , is misleading. In that regards, it’s an excellent reference book that belongs on every bookshelf. The 5-Why inquiry that identified the lack of a strainer, and kept production on target, is emblematic of this type of problem solving. Type 2: Gap from standard.

Tools 150
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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Pricing strategy is not one-size-fits-all.

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Productivity Tips for People Who Hate Productivity Tips

Harvard Business

” “I know what I should do to be more productive, but I just don’t do it.” Many have read articles and books — and have even been trained in productivity methods — but still find staying focused to be an uphill battle. “Traditional approaches to staying focused don’t work for me.”