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4 Ways to Improve Your Content Marketing

Harvard Business

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

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Free Editorial Calendar for Your Consulting Blog

The Clever Consultant

If you’re like most smart people, you’ve got a million ideas for articles, guides, case studies and blog posts in your head. Marketers, bloggers and business owners who create great content actually plan for it. Downloads content marketing' Unfortunately, your brain isn’t the best filing system.

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Free Editorial Calendar for Your Consulting Business

The Clever Consultant

If you’re like most smart people, you’ve got a million ideas for articles, guides, case studies and blog posts in your head. Marketers, bloggers and business owners who create great content actually plan for it. Downloads content marketing' Unfortunately, your brain isn’t the best filing system.

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Part 2: Telling Your Story to Optimize Your LinkedIn Profile

Successful Independent Consulting

You can download the entire series as a reference guide here. This article presents tips for how to market yourself as a professional self-employed consultant using LinkedIn’s Summary and Background sections. Mention key accomplishments and/or include mini case studies as examples of your work. Your Summary.

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The Consulting Bible – Dominate Your McKinsey, Bain and BCG Fit and Consulting Case Interviews

Management Consulted

Master fit questions, conquer case studies, and become the smartest interviewer in the room. The Consulting Bible is the self-study version of our 10-hour prep package – we tell you every secret we know about getting jobs at the world’s best consulting firms. ” -Giulia, Chicago Booth alum. 128-129).

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Launch of The Consulting Bible – your secret weapon in today’s economy

Management Consulted

Through hours on the phone, I share every secret that I know – telling them exactly what fit questions to expect, the difference between good and great case study responses, and the interview answer techniques that separate offerees from the rejects. 50 case studies. And infinitely more entertaining. You know what?

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Website or No Website? Answers and Help for Independent Consultants

Successful Independent Consulting

Magazine and they think they’re digital marketing experts. Never any updates or patches to download and install. Later, after the initial site is done, add case studies or samples to give visitors a better idea of what you do and how you do it.) What is the market segment or industry of your ideal client?