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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

How To 257
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Case Study: Should a Hotel Giant Eliminate Some Brands and Refocus?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. In the meantime, I’m going to get a coffee and read the Journal.” ” “OK,” Troy said, “let’s wrap up the lobbying efforts for now.

Hotels 71
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4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

The McKinsey Way by Ethan Rasiel — In this book, Rasial uses case studies and anecdotes to describe how McKinsey thinks about and solves business problems. Here are a couple that we’d recommend — The Wall Street Journal , Harvard Business Review , Business Week , Fortune , and The Economist. Take business classes. .

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Acing the Case Study Assessment

freshminds

The Case Study of the consulting interview process may seem like the most daunting part for some. McKinsey - Four practice case studies to work from here. OC&C One short case study example here in this pdf. Next, here are the top three Case Interview Gurus and their books and websites to check out. 'Case

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Being an Ethical Business in a Corrupt Environment

Harvard Business

We developed research case studies on two companies and teaching case studies on four companies. We have published research articles in Organization Studies (based on one subject company) and Journal of Management Studies (based on two companies).

Ethics 135
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An Overview of Digital Marketing Consulting

Tom Spencer

In a recent case study , PWC’s digital team worked to improve the user experience of AXSMaps , an app that allows disabled people to rate venues based on level of accessibility. This allows them act as the online voice, eyes and ears of the brand.

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Advisory Board Company Interviews and Culture

Management Consulted

Washington Business Journal Fastest Growing Companies in DC Region—2013. Finalist, Washington Business Journal, Business Philanthropy Awards—2013, 2012, 2009. Greater Bay Area Journalism Awards, Overall Excellence for Broadband Media (web only)— California Healthline , 2013. Finalist, Jefferson Awards—2012.