Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. With each response, Aliyah was reminded of the potential she’d always seen in her.

Case Studies 129

Case Studies Case Study Study Case Interview 129

Steve Shu Consulting

MAY 20, 2018

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people). They then invited me to propose to them.

Marketing 150

Marketing Case Studies Case Study Consulting 150

Harvard Business

AUGUST 9, 2017

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The market is shrinking—and getting more fragmented—but the revenue for your shows is going up. “What’s wrong?”

Case Studies 132

Case Studies Case Study Study Film 132

Harvard Business

DECEMBER 11, 2020

First lesson: Big data is often smaller than it appears.

Case Study 171

Case Study Case Studies Data Study 171

Harvard Business

DECEMBER 19, 2018

The market for electric bikes had exploded in the past few years, especially in China, and it showed no signs of slowing down. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. His two direct reports were split.

Case Studies 127

Case Studies Case Study Study Company 127

Harvard Business

JULY 7, 2016

“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. Soledad Orellana, the market research consultant who’d arranged the session, concurred. Ricardo chuckled. “They know they’re being watched,” he said.

Case Studies 112

Case Studies Case Study Study Fashion 112

Harvard Business

DECEMBER 6, 2024

The highest-grossing tour in music history is a case study in how a legacy act can navigate the modern attention economy.

Case Study 234

Case Study Case Studies Study Sports 234

Harvard Business

OCTOBER 18, 2018

” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales.

Case Studies 132

Case Studies Case Study Study Sales 132

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 133

Marketing Case Studies Case Study Sales 133

Harvard Business

APRIL 20, 2017

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. A quick search showed that he was Zantech’s head of market research for Asia. Moon’s team, but there had been complications with her visa. It seems like lying.

Case Studies 100

Case Studies Case Study Study Ethics 100

Consulting Success

JULY 24, 2017

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

How To 257

How To Consulting Case Studies Case Study 257

Consulting Matters

OCTOBER 17, 2024

Why SEO is a Consultant’s Secret Weapon SEO isn’t just for tech nerds and marketing pros. Whether it’s a blog post, a case study, or a lead magnet, your content positions you as the expert. Boom—just like that, you’re in front of someone who needs your expertise. The result?

Consulting 156

Consulting How To Engineering Case Study 156

Tsavo Neal

MAY 8, 2019

Sometimes, publishing case studies to your consulting website isn’t an option. Publishing case studies with specific names and numbers is ideal. But, case studies are only one way to build trust through your consulting website. I’ll also include 2 examples of “nonspecific” case studies.

Case Studies 68

Case Studies Case Study Study Consulting 68

Tsavo Neal

AUGUST 24, 2017

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Winning New Clients Through Your Case Studies.

Case Studies 60

Case Studies Case Study Study Consulting 60

Consulting Success

FEBRUARY 22, 2018

Better case studies. This allows you to create great case studies that resonate with the same type of ideal client and leads to attracting ideal consulting clients and winning more business. Your marketing works better, you start to build a pipeline of opportunities and your business grows. It resonates better.

Consulting 192

Consulting Case Study Case Studies Study 192

Harvard Business

APRIL 25, 2018

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. We think that’s great, and there’s a niche market for your product — but in the Asian section. You’ll confuse people if Kenko is in both places.”

Case Study 71

Case Study Case Studies Study Company 71

Women in Consulting

AUGUST 14, 2014

All professionals, from lawyers and dentists to accountants and therapists, have a similar marketing challenge if they are to grow their service business. The good news is that you really can market a service business assuming you understand your audience, target your activities to their interests, and connect with them “where they are.”.

Marketing 97

Marketing Case Studies Case Study Video 97

Harvard Business

DECEMBER 8, 2016

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address.

Case Studies 70

Case Studies Case Study Study Construction 70

freshminds

MARCH 5, 2018

Why are Case Studies used? Note that they are not looking for a “right answer”; they are looking for a “right method” Types of case studies. Strategy Consulting : tend to use “strategic” type case studies (more details below). How to answer the case study.

Case Studies 53

Case Studies Case Study Study Case Interview 53

Consulting Matters

JANUARY 5, 2021

Guides : Specialized support that can help you specific things you need such as finances, web development, legal issues, social media marketing, etc. Related Resources: Case Study - Why Smart People Start A Consulting Business. Allies: People who are seeking the same type of success you are. Want to Start a Consulting Business?

Consulting 294

Consulting Case Study Case Studies Finance 294

Successful Independent Consulting

SEPTEMBER 24, 2020

Use short stories or mini case studies to build your credibility before you’ve even had a conversation with a prospective client. Use short stories or case studies to build your credibility, to show prospective clients that you can “make it happen,” whatever “it” is. Keep it brief, ideally one page 2.

Consulting 150

Consulting Case Studies Case Study Study 150

Harvard Business

AUGUST 12, 2016

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “What we need in the long run is a real water market, like Israel’s or Australia’s. “But that’s just a temporary fix,” Mary insisted.

Case Studies 70

Case Studies Case Study Study Operations 70

Steve Shu Consulting

FEBRUARY 19, 2021

In addition to learning about behavioral science theories in the digital age, students will then learn how to apply those key theoretical concepts through discussing actual, corporate case studies and participating in hands-on exercises related to nudging and experimental design. FinTech) settings.

Case Study 170

Case Study Case Studies Exercises Course 170

Epicflow

FEBRUARY 20, 2025

Project portfolio management software is vital for businesses aiming to thrive in competitive markets for a couple of reasons: It streamlines project portfolio oversight Managing multiple projects within a portfolio can be challenging without clear visibility. Regular updates and improvements. The vendors reputation and reliability.

Tools 130

Tools Management Software Resources 130

Harvard Business

DECEMBER 13, 2017

The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. ” Rick and his colleagues nodded, and Caroline encouraged her to elaborate.

Hotels 71

Hotels Case Studies Case Study Study 71

Tom Spencer

AUGUST 29, 2020

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Case Study. Reading Time: 4 minutes. Types of MMM. X for every time period.

Marketing 97

Marketing ROI Sales Advertising 97

Tom Spencer

NOVEMBER 12, 2021

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses, non-profits, and governments are all interested in increasing their online visibility, and digital marketing consultants have the ability to make this happen.

Marketing 89

Marketing Consulting Media Engineering 89

Harvard Business

OCTOBER 26, 2016

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “The market research from Capital is promising. Why not slow down a bit—do some more-intensive market research to double-check that our assumptions are accurate?”

Case Studies 70

Case Studies Case Study Study Banking 70

Harvard Business

SEPTEMBER 20, 2016

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The talent market was so tight that strong employees were often poached from small companies by bigger-name, more successful ones. “Why is he calling you on Holi?

Case Studies 70

Case Studies Case Study Study Real Estate 70

Harvard Business

MAY 5, 2016

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. And given the budgeting process in most city halls, it was far easier to go to market with only one type of product. “Good idea.

Case Study 70

Case Study Case Studies Study Sales 70

Melissa Agnes

AUGUST 5, 2014

What astonishes me, is how this practice of conducting a risk assessment for each and every PR and marketing campaign – within the campaign’s initial development stages – is still not something that is commonly practiced. Can we potentially cause offence and/or isolate a segment of our market?

Marketing 91

Marketing Case Studies Case Study Course 91

The Clever Consultant

NOVEMBER 12, 2013

Hopefully, you created a blog, added some case studies and scotch-taped together your lead capture forms. Marketing Consulting Services Websites for Consultants google google webmaster tools seo for consultant websites seo for consulting websites' But, you’re over the hump […].

Consulting 120

Consulting Case Study Case Studies Tools 120

Consulting Matters

JULY 25, 2024

The Anatomy of a Benefit-Driven Testimonial or Case Study So, what makes a testimonial truly powerful? Can I share your experience with my future clients in my marketing materials? Emails: Use testimonials in your email marketing to build trust with your subscribers. It’s all about the structure. NEED MORE HELP?

How To 156

How To Case Studies Case Study Case Interview 156

Tom Spencer

OCTOBER 26, 2019

The market. The first area consultants typically analyze in M&A cases is the market. This is extremely important because a big part of the success or failure of the acquisition will depend on broader market dynamics. How big is the market? How profitable is the market? M&A Case Examples.

Case Studies 60

Case Studies Case Study Study Case Interview 60

Harvard Business

JUNE 26, 2018

The business was her third baby: She’d launched it when the pups were a year old simply because she couldn’t find any high-quality shampoos for them on the market. These were her first and second babies, adopted just after she and her husband, Matthias, had gotten married.

Case Studies 76

Case Studies Case Study Study Productivity 76

Steve Shu Consulting

NOVEMBER 29, 2022

While the details are still to be worked, I plan to cover a number of case studies relative to retirement, FinTech, wealth management, and investment management firms. Much thanks to Prof. Anirban Mukhopadhyay for inviting me. 2023 will be a big year of change for me.

Finance 30

Finance Case Study Case Studies Study 30

Management Consulted

NOVEMBER 20, 2013

One, it’s good to be prepared for them in case you have an interviewer who decides to throw them in. Two, you solve them the same way you solve a market sizing question (see below) – by breaking down the solution into component parts. . The market for lead pencils has been declining at 4%/year for the last 3 years.

Case Interview 236

Case Interview Interviews Study Cover Letters 236