Taylor Swift and the Strategic Genius of the Eras Tour
Harvard Business
DECEMBER 6, 2024
The highest-grossing tour in music history is a case study in how a legacy act can navigate the modern attention economy.
Harvard Business
DECEMBER 6, 2024
The highest-grossing tour in music history is a case study in how a legacy act can navigate the modern attention economy.
Harvard Business
OCTOBER 18, 2018
Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. ” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.
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Harvard Business
DECEMBER 8, 2016
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address. .”
Wakeman Consulting Group: Dave's Blog
MAY 28, 2023
“Product” Launch to Improve Program Numbers Challenge : Regional non-profit in youth sports had been dealing with a 7-year decline in the number of children served in its various programs that were added to by the COVID-19 lockdowns and changes in behavior.
Harvard Business
JUNE 26, 2017
Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company.
Harvard Business
JUNE 28, 2018
” Indeed, not just in business but also in politics, sports, and the arts, there is no shortage of real-world examples of successful partnerships that were fueled as much by the alignment of ideas as by creative tension or discord. William Wrigley Jr., Being happy with the status quo is a sure way to escape creativity.
Harvard Business
MAY 5, 2017
” The next time an opportunity presents itself — a bad snowstorm, a disruptive event (such as your city hosting a large sporting event or convention), or even a planned home visit from your local cable company — “seize the day” and be as “effective as possible” in your remote work.
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