Case Studies Sales Sports 
Harvard Business
OCTOBER 18, 2018
Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. “You’re surprised?”
Harvard Business
DECEMBER 8, 2016
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address.
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Harvard Business
JUNE 26, 2017
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. “Do you work for Mendoza?”
Harvard Business
MAY 5, 2017
As much as you’d like to leave your manager’s office having made the sale, it’s important “not to push for a yes or no right away,” Dillon says. Case Study #1: Propose a pilot and then ace it by being responsive and productive. Give your boss time. ” And then back off.
Harvard Business
APRIL 5, 2016
” For example, camera maker Canon chose Maria Sharapova, one of Elberse’s case study subjects, because the Russian tennis star represents “power, precision[, and] a sense of style.”
Wakeman Consulting Group: Dave's Blog
FEBRUARY 5, 2023
I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. You also likely leave money on the table or miss sales because you don’t know your market well enough. You receive. Let me share them with you this morning. The downsides are many.
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MAY 5, 2013
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