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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. If you started with the “who” dimension, you might start with a marketing segmentation strategy that is focused on middle-class families in a metro area. Ott, CEO and founder of Exponential Edge Inc.

Marketing 256
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Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Harvard Business

As the CMO of PedalSpark, a small maker of high-end electric bicycles, Mark was considering strategies for selling the company’s new ride. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. ” “Why, though?”

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Agile Strategy Enables Significant Growth

Brimstone Consulting

CASE STUDY. Agile strategy leads to 220% increase in revenue. Following the assessment, Brimstone began by working with the leadership team to develop a comprehensive strategy. The SBF ensures the entire team owns the strategy. A critical part of the process and outcome was an aligned team.

Agile 96
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Case Study: How Do You Compete with a Goliath?

Harvard Business

“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. ” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.

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Growth Strategies

Tom Spencer

Growth strategy begins with identifying the source of the problem – you will want to look at customers, products, the company and its competitors. Below we look at a specific case scenario. They want to develop a growth strategy for the next five years. Many firms use a version of this case. Source: Culturamix ).

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Cracking Pricing Strategy Case Studies

Tom Spencer

Pricing strategy is one of the easiest levers CEOs can pull to increase revenues in their company. Therefore, you are likely to come across pricing problems in your case interviews. So let’s step through a helpful framework for pricing cases. Pricing Strategy Case Framework. Overall strategy.

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4 Ways to Improve Your Content Marketing

Harvard Business

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

Marketing 133