Remove Case Studies Remove Sales Remove Trends
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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. He also asked about the new subscription program, referencing a recent white paper on trends in subscription business models.

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Win Over Value Buyers and Key Mistakes to Avoid

LSA Global

How to Win Over Value Buyers + Key Mistakes to Avoid Studies highlighted by our microlearning experts show that more than half of all sales prospects are value buyers who focus on achieving measurable business outcomes. To win their business and win over value buyers, sales reps must behave differently.

Sales 68
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How to Win Over Value Buyers + Key Mistakes to Avoid

LSA Global

How to Win Over Value Buyers + Key Mistakes to Avoid Studies highlighted by our microlearning experts show that more than half of all sales prospects are value buyers who focus on achieving measurable business outcomes. To win their business and win over value buyers, sales reps must behave differently.

How To 36
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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “MMC isn’t a fashion trend. Alan Kurtz, MMC’s chief operating officer, was standing off to the side, and she moved to join him, but a racer intercepted her.

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IBM Consulting Interviews: Navigating the IBM GBS Maze

Management Consulted

IBM was founded in 1911 and has a rich history of ingenuity, deep convictions, premier research and development, and trend setting. IBM sold off its consumer-focused computing systems and PC hardware side of the business to Chinese manufacturer, Lenovo, for a historic sale of USD$1.75B. Marketing Sales & Service.

IBM GBS 203
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Make Data a Cornerstone of Your Team

Harvard Business

Has the company decided to pursue a new business vertical based on data collected by the sales team in the field? If a sales manager has been tracking the performance of sales efforts against a new vertical, he should be able to quickly gather some valuable insights that the rest of the organization would benefit from understanding.

Data 131
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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

Industry data: What are the trends in the specific industry? Product category data: What are the trends in the specific product category? What are the trends by brand? Retail depletions: It’s essential to have a clean measure of sales to end-users, undistorted by fluctuations in inventories. What is the rate of growth?