Remove Case Studies Remove Sales Remove Video
article thumbnail

How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

How To 257
article thumbnail

Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

It is sure to become a definitive source for professionals with respect to time-strategies, very current company examples and case studies, and timeless treatment of a marketing segmentation area that has not been comprehensively addressed before. Update (6/30/2010): Catchy teaser video on Time-onomics just released.

Marketing 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Neal

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Winning New Clients Through Your Case Studies.

article thumbnail

Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The year before, prompted by all this, Lumiscape’s leadership had decided to pivot from a sales model to a subscription model. Let’s do a video call.

article thumbnail

Consulting Website Design 014: McKinsey pt. 2 [VIDEO]

Tsavo Neal

And unlike most consulting website services pages, they’re talking to you and demonstrate their case studies instead of a laundry-list of generic services. 2 [VIDEO] appeared first on Tsavo Neal. It’s a really, really nice services page that’s connected to some of their thought-leadership. Action step.

article thumbnail

30 Best Consultant Websites & Why They Have Them (2022)

Tsavo Neal

For me, I can pick up the phone and my sales process from that point onwards is about qualification and some negotiation, but you’ve got to start with lead generation. My site has a lot of videos. In fact, my website is my secret 24/7 sales agent. Nigel Green – Sales Consultant Writing is a window to the mind.

article thumbnail

The Goldilocks Theory of Product Success

Harvard Business

There are case studies in other sectors too: Just look at Chobani. Now it accounts for more than 50% of sales, with Chobani claiming at least half of that pie. This has important implications for everything from R&D and design to marketing and sales. Cloaking change in a coat of similarity.