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What follows after the Eureka Moment: Consulting for Innovation Start-ups

Tom Spencer

The following article will demonstrate the pitfalls of turning an innovation into a market reality with a case study from the plastics industry. Turning Innovation into a Market Reality. When it comes to the plastics industry, the chemical recycling company Carbios is an instructive example of this delayed patenting strategy.

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Consultant Marketing Trust Story

Jerry Fletcher

I admit, I’ve been doing some outbound marketing to get some dates but the remarkable thing is that so many of these events have been booked because of the snowball effect. Facts: There is a brain chemical called Oxytocin which under lies our propensity to trust. Since March first I have been scheduled to speak on Trust 15 times.

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Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

Research by my co-authors and myself has found that firms improving their performance on industry-specific, material ESG issues outperform their competitors , and firms disclosing more information on industry-specific material ESG issues exhibit more informative stock prices and as a result more efficient pricing of risks and opportunities.

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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. Chemical Innovations.

Trends 88
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Don’t Be Tyrannized by Old Metrics

Harvard Business

As Carlos Tavares, chair of PSA Peugeot Citroën, explained to me, “Unit sales will remain important, but this shouldn’t be our driver… To be ready, we must experiment and learn as markets change.” They start in other markets, with other customers, or with stealth incursions into the edges of your market.

Metrics 70
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How to Solve Your Talent Challenge (Creatively)

Organizational Talent Consulting

BASF is a German multinational chemical company and the largest chemical producer in the world. Like me, you may have first learned about this company from their marketing campaign: "We don't make a lot of the products you buy. We make a lot of the products you buy better.". Verbund (/fɐɐˈbʊnt/) – to combine or to cooperate.

Talent 52
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Bots Won’t Just Help Us Buy Stuff. They’ll Help Us Become Better Versions of Ourselves

Harvard Business

The chance to make more people more valuable worldwide is a market opportunity that could and should prove bigger than bots. This twinned production thermostat could be instrumented to help predict the most cost-effective ways to heat critical chemicals in a production process. But why stop with industrial assets?