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How Software Companies Can Avoid the Trap of Product-Led Growth

Harvard Business

Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. But it can create challenges for growing companies.

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Launching a New Skincare Company

Business Consulting Agency

Launching a new skincare company and product line is an exciting yet challenging venture. In this blog post, we will explore how business consultants can assist in launching a skincare company, the benefits of consulting services, and some key facts and statistics about the skincare industry.

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Customers Prefer to Crowdfund Products They Can Improve

Harvard Business

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

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How to Start a Pet Products Business

Business Consulting Agency

Starting a pet products business can be an exciting and rewarding venture, given the increasing number of pet owners and the growing market for pet care products. However, like any new business, launching a pet products company comes with its own set of challenges.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

Others have developed theories to explain why businesses fail and what criteria distinguishes successful founders from unsuccessful ones. While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail.

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International Companies Entering the US Market

Business Consulting Agency

Entering the US market represents a significant opportunity for companies from outside markets and countries, given its size, diversity, and purchasing power. However, the US market also presents unique challenges that can be daunting for foreign companies. Their expertise is invaluable in helping foreign companies adapt and thrive.