Consulting Success
SEPTEMBER 24, 2018
To productize consulting services and build a sellable company, the ultimate challenge is to try to find something that you offer which is truly unique to what you do. Bestselling author and founder of five companies John Warrillow says they spend a lot of. The raw material is going to be customer insight.
Tom Spencer
MARCH 8, 2024
One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Pricing strategy is not one-size-fits-all.
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Tom Spencer
NOVEMBER 14, 2020
Many tech companies such as Microsoft have announced that they plan to let employees work remote permanently. In this post, I will share my learnings on running virtual meetings to help you be more productive remotely. Share presentation materials in advance of the meeting (my company has a 48-hour pre-read policy).
Markovitz Consulting
JANUARY 12, 2021
You can read that version, with more links to related articles, here.) ———————————————————————————————————————————————————— Leaders in organizations are always seeking to improve employee productivity (including their own). I would argue that most productivity improvements belong there as well.
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The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.
Successful Independent Consulting
NOVEMBER 30, 2023
For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications. Before using ChatGPT, cleanse data by replacing names and confidential details with generic terms like “Person A” and “Company X.”
Harvard Business
SEPTEMBER 22, 2023
Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. But it can create challenges for growing companies.
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Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.
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When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result?
Advertiser: ZoomInfo
of companies achieved a score indicating maturity in data management practices in the space.". Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity. The primary takeaway?
Advertiser: ZoomInfo
Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal.
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Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.
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