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How to Create Products That Grow with Their Users

Harvard Business

As sustainability concerns grow and customer loyalty becomes increasingly vital, many executives are asking: How do we break free from planned obsolescence and design products that grow? The answer lies in understanding how innovative companies are already making this transition.

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How Software Companies Can Avoid the Trap of Product-Led Growth

Harvard Business

Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. But it can create challenges for growing companies.

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Why Your Company Needs Data-Product Managers

Harvard Business

Legacy companies often struggle to leverage data effectively. These roles can help.

Data 246
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How Project Management Tools Can Improve Business Performance in 2025

Epicflow

What steps will lead your company to become a high-performing organization? Improving Business Performance: Essential Steps Business performance indicates how effectively a company achieves its objectives. If we talk about project-based companies, we cannot assess their performance only by completing their projects successfully.

Tools 246
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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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Research: Why People Really Buy Upcycled Products

Harvard Business

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

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Top 15 Capacity Planning Tools for Your Business [2024]

Epicflow

Integrations This capability will be useful if a company has already implemented a project management tool. As a result, a company can ensure the staffing of their projects with the required resources. Without tools, obtaining and managing this data is a real challenge, especially for companies running multiple projects.

Tools 253
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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result?

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

of companies achieved a score indicating maturity in data management practices in the space.". Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity. The primary takeaway?

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The Impact of Direct Dials on Sales Productivity

Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.