Johanna Rothman

NOVEMBER 27, 2023

I have a new book: Project Lifecycles: How to Reduce Risks, Release Successful Products, and Increase Agility. Worse, sometimes the team doesn't demo or deliver. See Manage Unplanned Feedback Loops to Reduce Risks and Create Successful Products.) That's because no product survives contact with the customers.

Agile 85

Agile Productivity How To Management 85

Jerry Fletcher

AUGUST 28, 2021

His basic premise was that testing all components of marketing a product was essential to overcome the risks inherent in advertising. That meant looking at product distribution, sampling, copy and graphic split-testing as well pre-empting product specifics benefits and personalities to establish a brand He was a total advertising man.

Marketing 98

Marketing Consulting Advertising Productivity 98

Johanna Rothman

JULY 27, 2022

So they ask the product or project leaders to write a business case for each effort. Because experiments manage risk, we need people with these perspectives to create the experiments: A product leader: someone who can see where the company wants to head with this product. Regardless of the product results for that experiment.

ROI 93

ROI Productivity Management Tools 93

Johanna Rothman

MARCH 18, 2024

I assume you have some sort of functional product development expertise. If not, why are you in technical product development? This post is about your deep domain expertise, first in product, then in agility. First, the product-based expertise. That's often product people, testers, and some UI/UX people.

Agile 81

Agile How To Metrics Productivity 81

Johanna Rothman

JANUARY 6, 2020

In Costs of an Agile Approach for Hardware Products , I suggested that an iteration-based approach for hardware was too expensive. Most of the hardware teams I've worked with (inside an organization and as a consultant) have fewer people. Those people work independently until they need to verify the product as a whole, works.

Agile 52

Agile Productivity Software Development 52

Business Consulting Agency

NOVEMBER 15, 2024

With its emphasis on creativity, entertainment, and authenticity, TikTok offers unique opportunities to showcase products and services in a way that resonates with users. Best practices listed here by marketing consultants for TikTok platform. For example, product demos, tutorials, or behind-the-scenes clips work well on TikTok.

Advertising 52

Advertising Marketing Trends Video 52

Jerry Fletcher

FEBRUARY 6, 2021

Don’t waste production time. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. Consulting: [link] Speaking: [link]. Lots of content. Podcasts can be listened to at 2x.

Marketing 98

Marketing Consulting Video Course 98

Johanna Rothman

JUNE 24, 2021

I asked Brad these questions: Do you have product or feature teams that are cross-functional and can release alone? ( Component teams create interdependencies and take much more time to finish work.). Does each team focus on just one product at a time? Schedule Variance Does Not Make Sense for Software Products.

Agile 85

Agile Meeting Software Government 85

Jerry Fletcher

FEBRUARY 27, 2021

I had attended a conference on gamifying products in the fall before Covid struck. Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. See Jerry’s new speaker demo reel. Consulting: [link] Speaking: [link]. A Mastermind. Getting Through.

Marketing 94

Marketing Consulting Conference Software 94

Jerry Fletcher

SEPTEMBER 11, 2021

I sent a one sheet on my Trust speech and a link to my speaking demo not expecting a response since I was mor interested in their events in major cities across the USA. In part it was because he never stopped tinkering with the product going through at least 5 programmers I was aware of. See Jerry’s speaker demo reel.

Marketing 52

Marketing Consulting Software ROI 52

Jerry Fletcher

MARCH 13, 2021

Your team includes all the folks that get credit when the job is done, the objective reached, or the product is delivered. Trust lowers your stress and makes you more productive. That is true whether the business is a product, a service or a combination of the two. See Jerry’s new speaker demo reel. Your Company.

Marketing 59

Marketing Consulting Hotels Productivity 59

Jerry Fletcher

OCTOBER 2, 2021

If you intend to sell beyond your local area and provide services or products you need to have a presence on line. Unlimited products. You can sell as many products as you can invent or purchase whether the product is real world or digital. See Jerry’s speaker demo reel. Consulting: [link] Speaking: [link].

Marketing 52

Marketing Consulting Survey Software 52

Johanna Rothman

SEPTEMBER 28, 2018

In this part, I’ll discuss an option for a product-oriented organization. Consider a Product-Oriented Organization. Instead of organizing by function, consider a product-oriented organization. Again, I am not saying this is the only way a product organization would look, but this is a possibility. What do you do?

Productivity 65

Productivity Agile Efficiency Management 65

Johanna Rothman

AUGUST 25, 2023

By product, where they assign a team to a product for a long period of time. By person, where they take one person from here and one person from there, etc, to create enough people to work on the product. Every time the team delivers, the leaders can reassess the ongoing value of the project or product.

How To 78

How To Productivity Agile Management 78

Business Consulting Agency

OCTOBER 11, 2024

US market consulting services help foreign companies navigate these challenges, offering expertise, support, and on-the-ground insight. US market consultants bring extensive knowledge, helping foreign companies avoid pitfalls and focus on opportunities. Consultants assess local competitors, pinpointing gaps and opportunities.

Marketing 52

Marketing Management Retail Media 52

Johanna Rothman

APRIL 6, 2022

Every sprint delivers working product.” Not the thinking and learning that go into the deliverables where you end up with something demo-able, if not usable.” They do have product goals. However, they don't deliver value, have team-based planning, a review/demo, or a retrospective. ” “Oooh.”

Agile 117

Agile Productivity Finance Software 117

Johanna Rothman

JANUARY 16, 2019

High Need for Product Innovation and Change. The more need for product innovation and change, the shorter the feedback loops need to be. When the product requires much innovation and change, management doesn't need estimates. When management sees the product direction, they can say, “Stop with this and continue with that.”

Productivity 60

Productivity Agile Management Analysis 60

Jerry Fletcher

OCTOBER 9, 2021

If you are a consultant it is a pretty good bet that you have a profile on Linked In. A photo in the background that shows product(s) you are associated with. Your title Since most consultants are independent professionals operating as solos (nearly 70% in our last survey) you can call yourself anything you like.

Marketing 52

Marketing Consulting Research Industry 52

Women in Consulting

JANUARY 11, 2018

:: Recently I had the opportunity to make a presentation to a small group of consultants; a couple of them worked for Chevron-Texaco. They had just completed a screening process for a multi-million consulting project. 2) Second set of consultants eliminated were CONTENT or FACT CENTERED …they knew everything about everything.

Consulting 63

Consulting Survey Productivity Analysis 63

Jerry Fletcher

DECEMBER 11, 2021

Change is the heart of consulting. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development. Example: Consultant Brandr for Linked In which allows you to inject your brand into your Linked In Profile in just one evening.

Marketing 40

Marketing Consulting Video Sales 40

Jerry Fletcher

DECEMBER 11, 2021

We talked briefly about what I was doing in my Consulting practice working with elite consultants from Singapore to Madrid to make them more memorable and more profitable. See Jerry’s speaker demo reel. Consulting: [link] Speaking: [link]. We would not have been invited if that were the case. And so it goes.

Marketing 52

Marketing Consulting Hotels Insurance 52

Johanna Rothman

JANUARY 10, 2024

When I work with these teams or their managers, I realize they're not demoing or retrospecting on a regular basis. Worse, these people and teams don't feel any satisfaction with their products. And don't get me started on how coaches tend to do life coaching instead of support for agility.) ” There are many better ways.

Agile 88

Agile Culture Efficiency Management 88

Jerry Fletcher

APRIL 17, 2021

If a celebrity is enthusiastic about your product and endorses it, you could have a winner. If a fan becomes a social media star and brags on your product, you just might have a winner. Amazon changed the pace of delivery across a plethora of product lines. See Jerry’s new speaker demo reel. You could have a winner.

Marketing 52

Marketing Consulting Automotive Ethics 52

Johanna Rothman

DECEMBER 11, 2019

We had (and still have) too many products to keep the same teams on them for a long time. For programs, the team stayed together and moved to a different feature set/internal product until the program finished. We could move to a new product and/or a new team. My job was to smooth the way for people to deliver products.

Agile 60

Agile Productivity Management Meeting 60

Jerry Fletcher

SEPTEMBER 25, 2021

I’m a Master of Consultant Marketing. I’ve been doing it since1990 and stopped counting successful new product introductions at 207 and individual branding for consultants at 147 at last count. See Jerry’s speaker demo reel. Consulting: [link] Speaking: [link].

Marketing 52

Marketing Consulting Efficiency Video 52

Johanna Rothman

FEBRUARY 6, 2024

I like to ask them to choose a challenging production support problem, or something else that's making them nuts. Show a demo of whatever you complete at the 15-minute mark. The timing: I use a 15-minute timebox, followed by not more than 5 minutes of a demo. Ask the team to choose one of their current team-based problems.

Agile 75

Agile How To Exercises Efficiency 75

Johanna Rothman

JULY 27, 2023

In addition, a product leader might approve the feature. Finally, the team, a product leader, or the customer(!) might demo the feature. That defect escaped all your checklists, approvals, and demos. Yes, they had to spend time fixing those problems, but they were under no illusions about the quality of the product.

How To 81

How To Agile Productivity Data 81

Johanna Rothman

AUGUST 19, 2021

Example 1: Startup/Small Organization with Few Products. They offer their product in two versions: Pro and Lite. The first was not waiting for the end of an iteration to demo or release. They demo'd every week on Wednesday mornings and then they released after the demo. Let's start with a couple of examples. Others mob.

Agile 105

Agile Tools Productivity Development 105

Jerry Fletcher

MAY 1, 2021

The premise of every assessment I’ve ever seen is that you want to be analyzed so as to know yourself better and thereby: Be able to build on your strengths Overcome your weaknesses by knowing them Build your mental toughness Instill confidence and fit into the team better Be more productive without sacrificing relationships.

Marketing 52

Marketing Consulting Insurance Insurance 52

Jerry Fletcher

APRIL 10, 2021

Mold a product or service marked by a singular approach that is memorable. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. Consulting: [link] Speaking: [link].

Marketing 52

Marketing Consulting Report Groups 52

Johanna Rothman

MARCH 26, 2024

In innovative products, the interdependencies can change any day. If your product does not need much innovation, you can plan for longer and know you will meet that plan. Those are the kinds of products that do not require much, if any, innovation. In addition, I ask teams to show visual progress , such as in a demo.

How To 70

How To Metrics Tools Productivity 70

Johanna Rothman

OCTOBER 2, 2023

The first is that Brooks strongly suggested the idea of a “surgical team” That hierarchical team was a feature- or product-based team. Ten people, seven of them professionals, are at work on the problem, but the system is the product of one mind–or at most two, acting uno animo.”

Agile 95

Agile Analysis Management Productivity 95

Jerry Fletcher

APRIL 24, 2021

Scientists have found 8 management behaviors that use Oxytocin balance to make people more productive. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Marketing 52

Marketing Consulting Chemicals Ethics 52

Johanna Rothman

NOVEMBER 4, 2022

But there are several problems with all this planning: These plans require prediction at all levels, from strategy to product to what the team delivers. However, too often, the managers prevent product innovations or strategy changes because they planned so much. That's the product. They plan to be able to predict the future.

Management 87

Management Agile Data Productivity 87

Johanna Rothman

SEPTEMBER 13, 2023

Back in Part 1 of this series, I explained all the problems I saw with this interview question: “The product owner and dev team cannot decide on a sprint goal, even after hours of discussion. The Wednesday Agenda 9:30- 10 am (or thereabouts) demo the progress the team made. What should the Scrum Master do?” That day needs an agenda.

Leadership 89

Leadership Meeting Agile Productivity 89

Johanna Rothman

MARCH 6, 2024

They are: Understand the various risks: project, product, and organization, and how to manage those risks with feedback loops. And product development has at least these risks: Project-based risks, so we can make effective tradeoffs. See How Product Risks Differ from Project Risks for a brief discussion of those two kinds of risks.)

Agile 81

Agile Culture Efficiency Metrics 81

Business Consulting Agency

JUNE 6, 2024

This is especially true for e-commerce websites, selling products online. Product Pages Your product pages must engage and inform potential buyers. Detailed Descriptions: Provide comprehensive, compelling product descriptions. Autocomplete Feature: Implement autocomplete to suggest products as users type.

Comparison 52

Comparison Media Policies Productivity 52