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Large Features and Long Deadlines Mean You Have a Gantt Chart, Not a Roadmap

Johanna Rothman

Several of my clients have internal struggles about how to internally see the future of the product. The managers think they need it “all” instead of using how little thinking to create a product the customers will love. Some possibilities: Assess the product/project risks to choose a lifecycle. What can you do?

Agile 143
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The Business Plan Is Alive And Well But It May Not Be What You Think

Steve Shu Consulting

See a popular post of mine, “ In Consulting The Process Is An Essential Part Of The Deliverable “ Business plan as a sales document - This situation is particularly appropriate for fund raising (e.g., angels, VCs). technology feasibility, commercial feasibility, ramp-up). for government grants).

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How to Create Partnerships Instead of Using Stakeholders

Johanna Rothman

Strategy and Product Feedback Loops About 20 years ago, I taught a project management workshop to IT people. Their products and services did not ship outside the building—their products and services enabled the organization to make money. See Customers, Internal Delivery, And Trust for a recent post about demos and trust.)

How To 125
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Consultant Marketing Elite Rage

Jerry Fletcher

I work with elite consultants who, if they don’t have a strong sense of humility, can find themselves angry at potential clients who don’t display sufficient acceptance of the thought leader’s elevated position as he or she observes it in the actions of satisfied clients. I don’t Know your company’s product.

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Consultant Marketing Juggernaut

Jerry Fletcher

Don’t waste production time. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. Consulting: [link] Speaking: [link]. Lots of content. Podcasts can be listened to at 2x.

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Consultant Marketing Journey to Success

Jerry Fletcher

His basic premise was that testing all components of marketing a product was essential to overcome the risks inherent in advertising. That meant looking at product distribution, sampling, copy and graphic split-testing as well pre-empting product specifics benefits and personalities to establish a brand He was a total advertising man.

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Consultant Marketing Magic Words

Jerry Fletcher

I had attended a conference on gamifying products in the fall before Covid struck. Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. See Jerry’s new speaker demo reel. Consulting: [link] Speaking: [link]. A Mastermind. Getting Through.