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Welcome to Applied Behavioral Economics in Finance and Marketing (AEM 6150)! This new course is geared toward developing knowledge, ability, and professional skills to apply behavioral economics in business settings. Because this is a 7-week course, I assume that you have some exposure to behavioral science concepts (e.g.,
Image generated by AI using a free version of Canva Of course you’ve heard of ChatGPT but are you using it to work smarter and more efficiently yet? For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications.
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Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.
Description: Steve Shu is a management consultant who has worked and consulted for Vodafone, Allianz, Nortel, Lucent and Wolters Kluwer, as well as taught courses in the business school at Irvine University. Start ups are another one of his desirable target markets. 11:15] How Steve approaches to the process of setting fees. [14:20]
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Virtually, of course. I very much doubt you can talk all day about the product or service you sell. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. It is Friday the 13 th as I write this. That has always been a lucky day for me. And so it goes.
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In my free time I have been developing a course, tentatively called Applied Behavioral Science in the Digital Age to be taught to business school students at either the undergraduate or graduate level. The class will discuss key elements to starting and implementing behavioral science initiatives within a company. FinTech) settings.
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Interestingly, the space bar and the backspace key hold the top spots, and they reveal powerful lessons for business and marketing. These seemingly simple keys offer profound insights into how we create space for growth and adjust our course when necessary—keys to success in both life and business.
and how the work is accomplished, the flow by which products and services are created and delivered (e.g., This guidebook is your crash course on how to BEST position yourself as a consultant to the senior team in the C-Suite. Business Strategy : The organization’s formula for winning (e.g., goals, objectives, values, etc.).
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