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How to Maximize Your Impact by Creating an Online Course with Christy Ogilvie

Consulting Matters

and got to work creating her first online course. If you're in the same boat as Christy was and want to use an online course to take your business to the next level, this video is a must-watch. You'll learn: How to trust your instincts about what you need to do with your business and decide if a course is right for it.

Course 296
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How to Improve Your Sales Skills, Even If You’re Not a Salesperson

Harvard Business

So how can you improve your sales skills, especially if you don’t pitch people often? And what should you do if you lose a sale? “Many of them tell me that sales is something they never want to do in their careers.” ” And yet, he says, “Sales is the most fundamental skill.”

Sales 194
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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

I’ve been using the sales funnel for 28 years, my whole career. For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. .” It was the right thing to do.

Sales 132
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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

Marketing 202
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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. However, there’s no team better suited to lead that charge than the marketing department.

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Sales Reps, Stop Asking Leading Questions

Harvard Business

Most executives recognize a need for their sales team to act as consultants and sell “solutions.” ” But many CEOs would be shocked at how poorly their sales teams execute on the strategy of consultative selling. I’ve sat through many sales calls like this, and trust me it isn’t pretty.

Sales 135
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Great Salespeople Are Born, but Great Sales Forces Are Made

Harvard Business

In sales, where charisma and extroversion can be advantages, some people attribute success more to inborn personality traits than to skills that can be coached or taught. ”) But there’s a big difference between individual success in sales and success across an entire sales force. .”) Organization.

Sales 130