Harvard Business

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 130

Sales B2B Tools Software 130

Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Harvard Business

AUGUST 22, 2017

But today’s sales technologies enable companies to measure almost anything, which leads many managers to try to measure everything. As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise.

Metrics 123

Metrics Sales Software Meeting 123

Consulting Success

DECEMBER 18, 2017

Transform your failures into success in no time by implementing sales systems that will work for you. Description: Bob Burg is a sought-after speaker at company leadership and sales conferences around the world. Without a passion for journalism, he knew he needed to make a career change and graduated into sales.

System 133

System Sales Consulting Methodologies 133

Harvard Business

JUNE 12, 2017

Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. As alarming as those numbers are, they shouldn’t come as a surprise if you consider how sales training is usually conducted. Here are some ways to incorporate better technology into training: Before.

Sales 125

Sales Training Training How To 125

Successful Independent Consulting

SEPTEMBER 16, 2021

Of course, often it's not enough to just talk to someone once. Of course, every once in a while, you'll forget, and the prospect will "fall off the table". I'm totally biased-- I created Mimiran because traditional CRMs built for the VP of Sales were driving me crazy, so I suggest starting a free trial , if you haven't already.

Sales 195

Sales Course System Tools 195

Harvard Business

JULY 8, 2016

Applying this, however, is much easier said than done — especially among companies operating in emerging markets. Emerging-market data can be challenging to work with due to significant data gaps, biased data, and outdated or incorrect numbers. Of course, these issues can cause a headache for any company, in any market.

Data 120

Data Marketing Sales Government 120

Harvard Business

JULY 8, 2016

Customer relationship management software revolutionized how companies manage their sales pipelines. It also allowed organizations to communicate and coordinate more effectively across large sales account teams. Now a new breed of software applications is reshaping sales force management. Insight Center.

Sales 104

Sales Software Tools Data 104

Harvard Business

OCTOBER 31, 2016

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Sales 70

Sales Marketing Survey Finance 70

Clarity Consultants

FEBRUARY 9, 2025

By investing in L&D, organizations can close skills gaps, improve employee engagement, and enhance their overall competitiveness in the market. L&D programs help organizations keep up with industry trends, adopt new technologies, and respond to changing market demands. Knowledge retention from eLearning courses.

Metrics 147

Metrics ROI Training Training 147

Consulting Success

APRIL 18, 2017

“How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. In fact, there are only five key stages to track your consulting firm’s marketing. ” I asked.

Marketing 113

Marketing Consulting Sales System 113

Consulting Matters

OCTOBER 10, 2024

Set Up Marketing, Sales, and Client Delivery for Efficiency Time is your most valuable asset, especially when you’re a parent. That’s why it’s so important to set up your marketing, sales, and client delivery systems to work for you, not against you. Efficiency is the name of the game here.

Consulting 156

Consulting How To System Efficiency 156

Jerry Fletcher

FEBRUARY 6, 2021

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. Keep making the offer even after they have completed our course.

Marketing 98

Marketing Consulting Video Course 98

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 129

Marketing Advertising Media Video 129

Management Consulted

JANUARY 17, 2016

In the last article, we gave you an introduction to case interview frameworks and laid out our 4 frameworks: Market Sizing. Market Study. 1 – Market Sizing. The interviewer wants you to measure the existing market of an item in total sales or total units. 2) How big is the car market in Mexico?

Case Interview 100

Case Interview Interviews Marketing Sales 100

Consulting Matters

SEPTEMBER 30, 2020

It depends on, of course, how detailed you wanted, if you have a partner, things could get a little more complex, but the basic average LLC or S-Corp or the typical way of getting a more formal entity set up, you shouldn’t be charged more than say, $3,000. It really depends if you’re doing a DBA and those vary on, by location.

Consulting 296

Consulting How To Insurance Insurance 296

Consulting Success

OCTOBER 23, 2017

They say, “You know what, I don’t need to do as much marketing. I don’t need to follow up with as many people or work on my outreach or doing sales activities and things of that nature because I’ve made it. Some people don’t even like the marketing and sales process. They take their foot off the pedal.

Consulting 210

Consulting Sales Marketing Energy 210

Harvard Business

APRIL 26, 2016

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character.

Sales 70

Sales Education Training Training 70

Epicflow

OCTOBER 9, 2024

In the 1980s, project management software packages often were marketed in terms of how well they performed what was called “cost/schedule integration.” If we are undertaking the project scope because of the value (contract price, sales revenue, market visibility, productivity improvement, mortality reduction, etc.)

Resources 130

Resources Metrics Data Cash Flow 130

Consulting Matters

AUGUST 6, 2018

You may have found your way to consulting as a result of developing an expertise within a specific functional area like marketing, sales or operations and now are being invited to contribute towards projects that affect the entire enterprise.

System 216

System Consulting Enterprise Recruiting 216

Tom Spencer

MARCH 8, 2024

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Instead, it depends on valuable information collected from suppliers and customers and evolving market dynamics.

Productivity 158

Productivity Sales Strategy Strategy& 158

Consulting Matters

MAY 19, 2022

And she does this by assisting them to not just believe in their heads in the value but embody that value, especially when it comes to sales conversations. We also differentiate between simply agreeing that we have worth and truly embodying that worth and the impact of that difference in our sales abilities. Learn more here.

How To 156

How To Sales Consulting Engineering 156

David A Fields

JUNE 14, 2015

The intention, of course, is to get more clients for me and for the vendor to get sales opportunities. A consultant sent me the following question: A vendor I work with has invited me to give a four-part series of webinars. Are there specific guidelines for using webinars?

Guidelines 150

Guidelines Sales Course Consulting 150

Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

Marketing 78

Marketing Consulting Case Interview Interviews 78

Jerry Fletcher

FEBRUARY 27, 2021

Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. Over the course of time we start to overlook our intent and we begin leaving out significant details that get us the business By looking at the alternatives and planning for them you don’t get thrown.

Marketing 94

Marketing Consulting Conference Software 94

The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Not me, of course!). Why is this kind of marketing writing so rare?

Marketing 86

Marketing Advertising Meeting Course 86

Consulting Matters

AUGUST 26, 2021

Your heart won't be in it, and your clients will know that you are trying to land them for the sale and not out of a heart of service. If you're struggling with answering these questions - get the Start right course! Check out our marketing agency services, mentoring programs, and courses at [link]. Take Action.

Consulting 317

Consulting B2C B2B ROI 317

Harvard Business

SEPTEMBER 21, 2016

Think hard before blindly committing to another sales pitch. Looking at one metric for gauging customer advocacy, the Net Promoter Score, promoters are worth nearly three to seven times more in lifetime value than detractors, depending on the market. You have earned the right to ask them for another sale. Not so fast.

Sales 70

Sales Insurance Insurance System 70

Harvard Business

NOVEMBER 12, 2018

A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018. Product marketing: For this, the CMO pulls all of the analysis and insights from all of the customer-facing resources of the organization to support and co-design specific solutions with the product organization.

How To 128

How To Sales Marketing Productivity 128

Successful Independent Consulting

FEBRUARY 11, 2017

First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Second, when knee-deep in projects and facing deadlines, consultants are hard-pressed to find time to publish thought-leadership articles or create, launch, and manage marketing campaigns. Time flies!

Development 199

Development Consulting Real Estate Sports 199

Consulting Matters

NOVEMBER 3, 2022

I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. For consultants and coaches, traditional sales don’t work. A pitch is about sales. A story is about service.

How To 156

How To Sales Consulting Meeting 156

Consulting Matters

SEPTEMBER 7, 2021

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with a sales pitch. Check out our marketing agency services, mentoring programs and courses at [link].

B2C 156

B2C Methodologies How To B2B 156

The Fearless Marketer

JULY 1, 2019

In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting attention via email or other marketing activity. Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter.

Sales 63

Sales How To Guidelines Case Study 63

Harvard Business

NOVEMBER 7, 2017

On the one hand, it means “the carrying out of a plan or course of action.” The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. VCG/Getty Images. Execution is an odd word.

Strategy 134

Strategy Strategy Strategy& Metrics 134

Consulting Matters

APRIL 6, 2023

He had four jobs over seven years at Disney, including parking event sales, selling the Braves spring training, handling international wholesale, and being the Sales Director for the Disney Institute. He has since branched out into speaking, coaching, writing books, creating online courses, and licensing content.

Interviews 156

Interviews Sales Consulting Video 156

Consulting Matters

APRIL 6, 2023

He had four jobs over seven years at Disney, including parking event sales, selling the Braves spring training, handling international wholesale, and being the Sales Director for the Disney Institute. He has since branched out into speaking, coaching, writing books, creating online courses, and licensing content.

Interviews 156

Interviews Sales Consulting Video 156

Harvard Business

JUNE 6, 2018

Many manufacturers try to answer these questions using point-of-sale data, which often comes filtered by the retailers that gather the information; media coverage, which tends to focus on the new; and previous sales of their products, which reflect the past. Data-Driven Marketing. Myth: The sales channel doesn’t matter.

Apparel 132

Apparel Retail Fashion Sales 132