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France Seeks Another Tax on Facebook, Google And YouTube, to Finance "French Culture" Cinema

MishTalk

RT reports French broadcasting watchdog CSA eager to tax YouTube, Facebook, Dailymotion France''s Superior Council of Audiovisual, an independent broadcasting authority, wants to impose taxes on media giants like YouTube, Facebook and Dailymotion to force them to contribute to financing French culture. billion ($1.8

Finance 71
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How Netflix’s Content Strategy Is Reshaping Movie Culture

Harvard Business

” If you’ve seen Ferris Bueller’s Day Off, that one line probably conjures up memories of Oh yeah, chicka chicka, Ferraris, playing hooky, and dating in high school — all of which feature heavily in the hit coming-of-age film. This is how Blockbuster used to operate, at least when it came to mainstream domestic films.

Film 47
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Leaders vs. Leading

CaseInterview.com

The show is filmed before a live audience consisting of students at a well-known film school. If you’re a marketer and you did a great marketing campaign, you think you did a great job. As an aside, I also made the wise choice to work for companies with company cultures that valued these behaviors.

Film 89
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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. I’ve replaced underperforming technologies that were actually hindered by cultural issues.

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France Goes After Actor Salaries; Sunday Shopping "Reform" French Style

MishTalk

The Wall Street Journal reports In France, Popular Actors May Pay for Change in Funding for Films. 1, the Centre National du Cinéma, the government agency that funds film production, will shun films in which the pay to the star actors exceeds a certain percentage of production costs. Effective Jan. million ($1.85 million ($1.85

Film 49
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This isn't going to work

Seth Godin Blog

AT&T has a new film out about the stupidity, selfishness and yes, death, associated with texting while driving. Hundreds of thousands of people are going to die or be maimed because it''s physically impossible for us to deal with the cultural imperative to stay in touch on our phones--and drive at the same time. But we could.

Film 55
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The True Spirit of Mr. Rogers

The Fearless Marketer

On Thanksgiving day, My wife and I went to see the Mr. Rogers film, A Beautiful Day in the Neighborhood. This is one of those rare films that can create a shift in one’s perspective about life. The post The True Spirit of Mr. Rogers appeared first on Action Plan Marketing. But it rarely lasts very long. Cheers, Robert.

Film 77