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Breaking Down Case Interview Frameworks – Market Sizing

Management Consulted

In the last article, we gave you an introduction to case interview frameworks and laid out our 4 frameworks: Market Sizing. Market Study. 1 – Market Sizing. The interviewer wants you to measure the existing market of an item in total sales or total units. 2) How big is the car market in Mexico? Profitability.

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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

He targeted clients by industry sector online, created avatars for marketing, and realized he was comfortable working with companies that turnover about 2-3 million pounds. Phil ended up discovering it's not what he is (mentor or coach) or what he does (methodology). Don't focus on your methodology. Embed keywords.

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How Good Companies Become Market Leaders (Without an Infusion of Capital): Interview with Charles Browne

Consulting Matters

Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. You have a small, local marketing plan that really resonates with a particular geographical community, or some other psychographic community. Well, sneakers is a bigger market. Why isn’t it getting out?

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Measuring Professional Services Marketing Effectiveness

Prudent Pedal

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams’ current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. The managing partner would be rated based on whether marketing had a seat at the proverbial “table.”

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What is a Brand and Why Do You Need One?

Consulting Matters

A strong brand puts your marketing on autopilot. Many consultants and coaches avoid doing brand build work because they have blocks about marketing. They perceive marketing to be out of alignment with their values and something to avoid. You can definitely earn a living by going from referral to referral. For Action.

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Struggling with writing website copy? Here's my tips to spark your clarity

Consulting Matters

That works great in corporate, but it really sucks when it comes from a marketing standpoint. It's the words that convince your clients to do what you want them to do from a marketing standpoint, then all the way through how you stand up and influence them when you're within the organization. We have this methodology.

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How to Build a Consulting Website

Consulting Matters

You can set it up to act as your 24/7 marketing machine. So you definitely want to make sure that they learn more about working with you and how they can get that free consult. Content marketing. FACT: You can attract high-paying clients by virtue of your website. Either way, you want them to see that, "Yup, here's my need.