David A Fields

NOVEMBER 26, 2014

A question I was asked: Is this target definition too vague for my Fishing Line: “Vice presidents of product management or product marketing in B2B organizations that sell complex products and services to risk averse industries.” What is your answer to this consultant? Do you think his target is too vague?

B2B 150

B2B Productivity Consulting Industry 150

Consulting Matters

MARCH 9, 2020

Finding communities and strategic alliances is not the same as trying to partner up with other consultants to avoid the anguish of putting yourself out there alone in your marketing. If you're going to invest in personal development, invest in the skills and tools you may not have like marketing and sales.

Consulting 285

Consulting Marketing Comparison Sales 285

Harvard Business

JUNE 13, 2023

The use of financial instruments such as perpetual bonds can make considerable quantities of capital available to offset producers, spurring the production and the creation of spot markets in offsets that can definitively and reliably be offset against emissions.

Finance 174

Finance Financial Productivity Marketing 174

The Fearless Marketer

AUGUST 20, 2018

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110

Marketing Industry Strategy Strategy 110

Tom Spencer

MAY 17, 2020

This is a new experience for many of us, and poses new challenges and distractions that can make it difficult to stay focused and productive. I’ve been getting asked a lot lately about productivity, and so I thought I should dedicate an article to it. The earlier you wake up, the more productive you will be.

Productivity 99

Productivity Exercises Energy Journal 99

Consulting Matters

APRIL 24, 2020

And our topic today is really focusing on those product companies. Why are they buying your product and not someone else’s? Sometimes the marketing message has fallen off. We have this foundational population of just rabid fans who love our product. So, sometimes it’s a disconnect just on that marketing plan.

Interviews 156

Interviews Company Marketing Operations 156

Johanna Rothman

JUNE 21, 2023

In product development, we often use the words, “user” and “customer” interchangeably. But they mean different things depending on the type of product you create. It's time to clarify who we want to satisfy, so we can make better product decisions. Users use the product. Not all mass-market Buyers are also users.

Productivity 90

Productivity Telecommunications Enterprise Development 90

Successful Independent Consulting

APRIL 27, 2022

Explicitly marketing yourself with the term “professional independent consultant” can increase the price you can command, and it can help you to be paid on a 1099 tax basis rather than on a W-2 basis. By definition, we stand outside of the system we analyze, troubleshoot, or design. The definitions have become fuzzy and intermingled.

Consulting 195

Consulting Accenture Hotels Nonprofit 195

Consulting Matters

JULY 15, 2020

You can set it up to act as your 24/7 marketing machine. So you definitely want to make sure that they learn more about working with you and how they can get that free consult. The macro strategy is how your value proposition and brand gets manifested into relevant products and services. Content marketing.

Consulting 270

Consulting How To Resumes Strategy 270

Harvard Business

SEPTEMBER 28, 2016

In the public mind, entrepreneurs have been reduced to young people who want to create world-changing businesses that can quickly reach $1 billion or more in market value — the fabled unicorns. New technologies such as 3D printing and biosynthesis are likely to expand this trend into physical product businesses.

Enterprise 70

Enterprise Efficiency Productivity Company 70

Consulting Matters

AUGUST 26, 2021

Before I ask you questions to help you figure out your ideal business model, let me give you some definitions for your consideration. B2C Business - Offer advice, inspiration, programs, products, and services sought out and paid for by an individual who is seeking to improve their own life, career, or personally owned boutique business.

Consulting 317

Consulting B2C B2B ROI 317

Harvard Business

JANUARY 19, 2018

A sound economy, a booming stock market, and huge business tax cuts, the story goes, have convinced CEOs of companies flush with cash to distribute some of it to front-line employees. American Airlines said it would pay $1,000 to all 127,600 of its people, and Wells Fargo raised its base wage from $13.50 to $15 per hour.

Company 71

Company Airlines Retail Financial 71

Harvard Business

AUGUST 5, 2016

The EU is based on the idea of a single market, characterized by four freedoms. The European Union is based on the idea of a single market, characterized by four freedoms. There can be no single market à la carte.” The UK will not, for example, abolish all product safety or environmental regulations after Brexit.

Government 70

Government Marketing Financial Analysis 70

Harvard Business

APRIL 3, 2018

The paltry market for organic wine around the world belies the fact that over the past half century, countless organic winegrowers and vintners have dedicated great effort to creating a larger market for the category, without much success. The product was perceived as more prone to spoilage since it typically lacked added sulfites.

Chemicals 125

Chemicals Retail Case Interview Turnaround 125

Harvard Business

APRIL 8, 2016

How does disruptive innovation differ when it’s applied to a product versus a platform? For the sake of clarity, let’s call a product “a platform that is used for one or very few products” and a platform “a structure upon which many variations of products are built.” Insight Center.

Productivity 70

Productivity Industry Marketing Accenture 70

Tom Spencer

OCTOBER 8, 2013

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?

Productivity 113

Productivity Transportation Development Marketing 113

Harvard Business

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Core Competencies.

Productivity 71

Productivity Management Engineering Case Interview 71

Harvard Business

AUGUST 22, 2016

Every year, a large majority of product launches fail. Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. Therefore, he “encouraged executives to switch from a production orientation to a consumer orientation.”

Marketing 70

Marketing Transportation Industry Productivity 70

Markovitz Consulting

JANUARY 14, 2019

If something is “disruptive,” then it must by definition be good. Incentives and discounts create tremendous disruption in a company’s business by distorting both incoming market signals and outgoing orders to suppliers. It read the increased sales as a sign that consumers had started to like green cars, and ramped up production.

Turnaround 133

Turnaround Sales Operations Productivity 133

Markovitz Consulting

JANUARY 7, 2019

If something is “disruptive,” then it must by definition be good. Taiichi Ohno, one of the fathers of the Toyota production system, described three manufacturing evils that companies should avoid: mura (unevenness), muri (overburden), and muda (waste).

Operations 160

Operations Retail Resources Productivity 160

Consulting Matters

SEPTEMBER 30, 2020

You definitely don’t want a bookkeeper doing your taxes. You definitely want to have a managed system for your filing. They have been attracted to you in some way and we love attraction marketing because they’re coming to you, but this is the way you collect them. Other Marketing Pieces (16:36).

Consulting 296

Consulting How To Insurance Insurance 296

LSA Global

JANUARY 22, 2025

The Definition of a Team at Work While many groups are called “teams,” not every working group needs to behave like a team to achieve their objectives. In a working group, there is no collective work product beyond individual accomplishments. Because they can divide and conquer their tasks.

Management 68

Management How To Construction Training 68

Harvard Business

AUGUST 16, 2017

billion to escape what Musk calls the “manufacturing hell” the company is now experiencing in its transition from small batch car making to mass production. Tesla clearly doesn’t qualify under the traditional definition of a disruptive innovation. If that potential isn’t realized, the money will quickly dry up.

Automotive 132

Automotive Transportation Productivity Retail 132

Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. Develop Your Marketing Approach as Your Business Grows.

Consulting 177

Consulting Sales Marketing Resources 177

Harvard Business

JUNE 1, 2018

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. “Definitely,” stated one salesperson.

Sales 71

Sales Marketing B2B Case Interview 71

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. So three different legs of a business type of knowledge from product development to high level sales to post sale services, and at a high level managing all of those things. Dave Saliaris: Yeah. Betsy Jordyn: Wow.

Interviews 208

Interviews How To Engineering Productivity 208

The Fearless Marketer

JUNE 7, 2021

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. Proactive marketing without the experience might get you in front of a lot of people, but it can be hard to convert them into clients. Definitely!

Marketing 62

Marketing Meeting Productivity Sales 62

Consulting Matters

FEBRUARY 26, 2020

In fact, that's a recipe for failure over the long-term as this approach will guarantee your market positioning as an "extra pair of hands" and "trading time for money" commodity. Do you see yourself enjoying walking the floor of a manufacturing plant, chatting with the production staff and engineers? What am I doing wrong?".

Consulting 177

Consulting How To Marketing Hotels 177

Tom Spencer

MARCH 18, 2017

She danced to requests and wittily answered customers’ questions on topics which ranged from product information and weather forecasts to their love life. Even marketing professionals nowadays might need to understand data analytics, SEO optimization or how to develop advanced algorithms.

Marketing 84

Marketing Emotional Intelligence System Data 84

Harvard Business

NOVEMBER 8, 2017

As a teenager, Mike Pfotenhauer loved to hike, but he hated how uncomfortable he felt carrying the backpacks then on the market. This story exemplifies one type of empathic design, namely by a user-designer who combines deep knowledge of product use with the ability to foresee new possibilities for it. Laura Lezza/Getty Images.

Productivity 71

Productivity Engineering Study Examples 71

Harvard Business

NOVEMBER 12, 2018

A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018. Product marketing: For this, the CMO pulls all of the analysis and insights from all of the customer-facing resources of the organization to support and co-design specific solutions with the product organization.

How To 128

How To Sales Marketing Productivity 128

Management Consulted

DECEMBER 23, 2013

Finally, some of the interesting business structure, culture and profitability challenges birthed out of the introduction of the Internet include intellectual property ownership issues, introduction/acceptance of new marketing strategies, customer definition, and how to make a profit. Overall summary/conclusion.

Strategy& 139

Strategy& Strategy Strategy Oliver Wyman 139

Successful Independent Consulting

JUNE 19, 2017

If a sample isn’t generic, definitely don’t leave it behind. Use your samples as marketing materials on LinkedIn and your website if you have one. Avoid leaving them with the client because it’s your intellectual property. Potential clients aren’t likely to use the documents without you but don’t tempt them.

Intellectual Property 150

Intellectual Property Interviews Analysis Media 150

Tom Spencer

AUGUST 3, 2019

Associate Product Manager (APM) positions are well known in Silicon Valley as rotational, mentorship-focused programs designed to accelerate the careers of young aspiring product managers. These alumni have gone on to become VCs, founders, and product leaders, in addition to starting APM programs at companies like Salesforce.

Productivity 60

Productivity How To Recruitment Recruiting 60

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. So three different legs of a business type of knowledge from product development to high level sales to post sale services, and at a high level managing all of those things. Dave Saliaris: Yeah. Betsy Jordyn: Wow.

Interviews 189

Interviews How To Engineering Productivity 189

Harvard Business

MAY 15, 2018

Here’s a truth: many in the marketing industry today don’t really understand brands. Data-Driven Marketing. Its definition encompasses the interdependent, reciprocal nature of the modern relationship between brands and people. Ilka & Franz/Getty Images. But that kind of brand is a layer of communications.

Productivity 71

Productivity Apparel System Media 71

Tom Spencer

JUNE 15, 2013

Definitions. The process of branding takes a holistic effort that encompasses a range of marketing methods and strategies. Come ready with skills in social media marketing, graphic design, cross-channel marketing, online security and more, or hire a branding consultant. When Your Business Enters International Markets.

Consulting 131

Consulting Case Interview Marketing Data 131