Demo Finance Marketing 
Harvard Business
SEPTEMBER 7, 2016
We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. We found an ideal storefront near a busy market in central Bhubaneswar. I am the cofounder and CEO of BioLite.
Johanna Rothman
JUNE 24, 2021
The company had deadlines because it wanted to meet market demands. Because the “teams” couldn't deliver something small, they didn't demo very often. Over months, they stopped demoing anything. Because no one saw any demos, management couldn't trust the teams to deliver. Why do you have deadlines?
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Harvard Business
SEPTEMBER 11, 2017
When organizations lack a formal innovation pipeline process, project approvals tend to be based on who has the best demo or slides, or who lobbies the hardest. Horizon 2 ideas extend a company’s existing business model and core capabilities to new customers, markets or targets.
Johanna Rothman
SEPTEMBER 28, 2018
Note that Marketing, Finance, HR, are all part of this product line. Instead, the projects used a staged-delivery life cycle , an incremental approach with cross-functional teams and monthly demos. And, we had Marketing and Customer Support people close to us. I didn’t know anything about agile approaches then.
The Fearless Marketer
JANUARY 13, 2020
What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? So, Robert, are you telling me that most of my marketing efforts are a waste of time because most business comes from word-of-mouth anyway?”.
Harvard Business
JULY 20, 2016
Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. You can do the same for resale value, maintenance, driver retention (useful data if you run a fleet), and financing costs.
Harvard Business
MAY 3, 2016
For this analysis, performance refers to the change in market valuation between the initial First Round investment and the end of 2014.) The challenge is convincing all those talented individuals seeking finance and consulting positions to take the leap into starting a new venture.
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