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4 Ways to Improve Your Content Marketing

Harvard Business

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

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Consultant Marketing Your Voice

Jerry Fletcher

There are three levels of expertise in my view: Your niche in the local market Well known in our industry A “leading light” in your industry. For me, it is marketing for consultants. See Jerry’s new speaker demo reel. See Jerry’s new speaker demo reel. Stubborn counts. Lazy won’t get it.

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Consultant Marketing Elite Rage

Jerry Fletcher

Marketing is all about finding more of the kinds of folks that are similar to the clients you have worked with. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel. It is not about you dear elite. It is all about them.

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Consultant marketing : The Brutal Truth About Trust

Jerry Fletcher

He asked a favor that involved me contacting a person who had spoken for an organization I handle marketing for the slides from the presentation. The subject was 30-Second Marketing (6 minute video) I presented at meeting of the local chapter of the Institute of Management Consultants. See Jerry’s speaker demo reel.

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Consultant Marketing Journey to Success

Jerry Fletcher

His basic premise was that testing all components of marketing a product was essential to overcome the risks inherent in advertising. Personal/ individual Marketing is really what self-help is all about. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

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Consultant Marketing Juggernaut

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

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Consultant Marketing Magic Words

Jerry Fletcher

Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. This video describes how 30-Second Marketing works for branding. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Getting Through.