Remove Demo Remove Marketing Remove Operations
article thumbnail

Different Cultures See Deadlines Differently

Harvard Business

Time is viewed as limited in supply, so Western people structure their lives, especially business operations, by milestones and deadlines. Time often literally equals money, in terms of costs, profit margins, and beating the competition for market share. At 9:58 AM on the day of the demos, no one had arrived.

Culture 132
article thumbnail

Consultant Marketing Juggernaut

Jerry Fletcher

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. We found an ideal storefront near a busy market in central Bhubaneswar. In addition, stoves are difficult to transport from demo to demo.

Sales 70
article thumbnail

Consultant Marketing Focus

Jerry Fletcher

They had no one in the Marketing director slot and I could tell from the communications that the President was drowning. Should is the operative word. You let me worry about marketing the chapter. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

article thumbnail

Even Life-Saving Innovations Don’t Sell Themselves

Harvard Business

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset. Let’s look at each of these.

Nonprofit 115
article thumbnail

5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

“Personal experience makes me a more effective marketer.” The team was structured to operate like a startup, with a particular focus on user research, feedback, and a commitment to lean operations. ” Give Employees Direct Access to Consumers. One of us works for and the other advises General Assembly.)

Media 136
article thumbnail

Consultant Marketing Discovery Meeting

Jerry Fletcher

where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. If they were uncomfortable talking about any part of the operation, now is the time to ask. We acquire additional expertise in the industry and markets in which the client participates.

Meeting 52