Steve Shu Consulting

JULY 28, 2015

Flawless Consulting by Peter Block (optional and highly recommended for those coming from engineering versus consulting backgrounds). nurturing marketing and selling skills for consulting (for example, I highly recommend books like Winning the Professional Services Sale by Michael McLaughlin ).

Consulting 150

Consulting Management McKinsey Interviews 150

Harvard Business

AUGUST 1, 2017

Recommendation engines (or recommenders ) force organizations to fundamentally rethink how to get greater value from their data while creating greater value for their customers. Online recommendations, divorced from high-pressure sales pitches, proved an excellent gateway for industry customers to get up to speed on complex product lines.

Engineering 77

Engineering Company Data Productivity 77

Harvard Business

SEPTEMBER 7, 2016

These challenges forced BioLite to reevaluate our approach and customize our sales methods to a market that demands an entirely different way of doing business. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake. Here’s the thing.

Sales 70

Sales Marketing Development Retail 70

Consulting Matters

APRIL 9, 2019

Besides having what I like to call grit and passion about developing things and sticking through it to get through it, that hurdle of the safety net of a continuous paycheck, perhaps health insurance that's right there for you; those things are difficult to step your toe into uncharted waters and say I'm going to navigate this.

Interviews 208

Interviews How To Engineering Productivity 208

Harvard Business

APRIL 14, 2017

Even the near-term outlook has been quite negative: A 2016 report by the Organization for Economic Cooperation and Development (OECD) said 9% of jobs in the 21 countries that make up its membership could be automated. Four years ago, an Oxford University study predicted 47% of jobs could be automated by 2033. Sponsored by Accenture.

Company 177

Company Survey Finance Engineering 177

Consulting Matters

OCTOBER 5, 2023

He began his career in sales and sales management with a division of a Fortune 500 company in the aerospace and defense industry. After winning individual and sales management awards (highest performance in sales, branch of the year), he went on to co-found Two Roads Professional Resources Inc.,

Consulting 156

Consulting Sales Organizational Development Information Technology 156

Harvard Business

JUNE 4, 2018

” That’s the essential design philosophy articulated by then-Netflix engineering director Xavier Amatriain five years ago, where personalizing and customizing choice is the coin of the realm. Kant Santi Nu Ta Nnth/EyeEm/Getty Images. “Almost everything we do is a recommendation.” That’s the design goal.

Engineering 73

Engineering Marketing Advertising Enterprise 73

Harvard Business

AUGUST 8, 2018

The worker must also possess robotics and controls engineering skills, according to our analysis of Tesla’s recent recruiting efforts. Just as the internet revolution ushered in completely novel jobs — for example, web designer and search-engine optimization engineer — so will the new era of AI.

Engineering 130

Engineering Training Training Analysis 130

Consulting Success

JANUARY 15, 2018

This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Description: Today I’m excited to be joined by Stuart Friedman from Global Context.

Marketing 202

Marketing Consulting How To Culture 202

Harvard Business

NOVEMBER 6, 2018

Depending on the engineering background of these data scientists, these work products are either deployed directly to the production system, or if they are prototypes they are handed off to software engineers to help implement, optimize and scale them. The elusive full stack data scientists do exist, though they are hard to find.

Data 132

Data Engineering Software Operations 132

Consulting Matters

APRIL 9, 2019

Besides having what I like to call grit and passion about developing things and sticking through it to get through it, that hurdle of the safety net of a continuous paycheck, perhaps health insurance that's right there for you; those things are difficult to step your toe into uncharted waters and say I'm going to navigate this.

Interviews 189

Interviews How To Engineering Productivity 189

Management Consulted

AUGUST 28, 2013

After he graduated from Northwestern University (Chicago, IL), he developed the idea that companies would become more successful if they called on someone outside of their organization to offer expert, unbiased advice. This idea became a theory, and he developed a practice. Booz, Business Engineering Service; Edwin G.

Interviews 181

Interviews Culture Company Case Interview 181

Harvard Business

OCTOBER 10, 2017

But Bernstein and his team observed that when managers were not watching, employees secretly developed and shared better ways of doing the work. In Precision’s case, good tactical performance required developing rules, checklists, and standard operating procedures and then following them closely. This is also true of executives.

Metrics 136

Metrics Engineering Operations Sales 136

Harvard Business

MAY 9, 2016

In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies. So the designers threw that out – not an easy sacrifice for the engineers at a performance-driven company like Porsche. How Porsche got the product right.

Productivity 70

Productivity Development Sports Engineering 70

Harvard Business

SEPTEMBER 27, 2017

Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. One of Rochet’s first tasks was to create a leadership development program that equipped executives with the knowledge, mindset, and ways of working the company would need to grow in the digital age.

Media 139

Media Fashion Agile Sales 139

Harvard Business

SEPTEMBER 29, 2016

Leaders with a passion for developing employees’ skills, and those who understand the need to transfer knowledge among generations of workers, know how important it is to link in-house education to strategic planning. Take architectural and engineering firm EYP as an example. Developing Tomorrow’s Leaders.

Development 70

Development Education Engineering Benchmarking 70

Management Consulted

OCTOBER 3, 2012

Marketing to safari clientele for funding, partnering with local safari companies for logistical support and networking to learn everything from charity fundraising to electrical engineering. Once I got into engineering, I joined my school’s junior enterprise, which paid consultancy to small entrepreneurs.

Consulting 204

Consulting Case Interview Interviews Engineering 204

Harvard Business

MAY 17, 2016

Large decreases in costs by eliminating the waste of fully developing features that fail in the market. A team typically consists of three to seven people who have strong software engineering, product management, testing, and marketing skills. Improvements in quality, reductions in errors, and greater reliability.

Company 124

Company Software Productivity Engineering 124

Harvard Business

MAY 23, 2016

The deterministic behavior means everything is predictable, and more importantly, the system can be designed to be stable, a fundamental goal of control systems engineering (think of the supply-chain bullwhip effect as an example of instability). But changes to the original engineering bill of materials were often not moved back upstream.

Data 125

Data System Engineering Efficiency 125

Harvard Business

JULY 5, 2016

But to compete long term, insurgent companies also need to develop scale and scope, which very often dulls their insurgent’s zeal. In our experience, embracing the future as you scale requires solving what we call the Engine 1 vs. Engine 2 problem. Engine 1 is your core business, the engine that got you here.

Engineering 106

Engineering Company Industry Course 106

Tom Spencer

MARCH 8, 2024

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. This is achieved by striking a balance between setting prices that attract customers while maximizing profitability from sales.

Productivity 158

Productivity Sales Strategy Strategy& 158

Harvard Business

JUNE 21, 2017

Alice, an outstanding 24-year-old engineer working for a top technology company, wants to launch her own startup within the next five years, but she doesn’t yet have a venture concept. The skills most frequently mentioned as crucial during early stages include product design and development, pitching, and assembling a founding team.

Engineering 136

Engineering Survey Finance Recruitment 136

CaseInterview.com

SEPTEMBER 9, 2021

For example, if I’m terrible at engineering, but I collaborate with an exceptional engineer, my personal weakness is irrelevant. If someone I work with is fabulous at sales but terrible at finance, when we work together, I benefit from their talent in sales, and they benefit from my talent in finance.

Finance 98

Finance Engineering Talent McKinsey 98

Harvard Business

MAY 24, 2016

Often new products are over-engineered with too many features, usually at too high a price. We term these product launches “minivations” and they are the result of product developers who don’t realize just how much value their offerings would provide to customers. The luxury SUV that set a record for pre-sales.

Productivity 100

Productivity Sales Development B2B 100

LSA Global

FEBRUARY 10, 2025

For example, a company looking to lead in artificial intelligence as part of its go to market strategy must invest in ensuring that its engineers, product managers, marketing, and sales teams possess cutting-edge AI knowledge, skills, and resources. Have you prioritized what roles and skills matter most for current and future success?

Talent 48

Talent Training Training Culture 48

Harvard Business

SEPTEMBER 11, 2017

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your customer feedback is coming in through a variety of channels: phone calls to founders, emails to engineers, even the occasional text message.

Metrics 132

Metrics Engineering Efficiency Operations 132

Consulting Success

MAY 15, 2017

Conversion Fanatics found that adding a guarantee increased sales 26%. Neil Patel also found that offering a guarantee increased his sales by 21%. ” And here’s one from a consultant in the engineering space: “I will deliver the results we agree to. Guarantee Benefits for Consultants. .”

Consulting 206

Consulting B2B Hotels Examples 206

Chad Barr

MARCH 19, 2025

Video & Podcast Scripts : Develop compelling scripts that sound natural and engaging across all your multimedia platforms. AI-Powered Sales & Customer Engagement High-Converting Landing Pages : Craft landing page copy that turns visitors into customers during product launches and promotions.

Marketing 52

Marketing Tools Sales Engineering 52

CaseInterview.com

AUGUST 17, 2021

If you look at an engineer’s calendar, you’ll see that they spend most of their time engineering. But how does a vice president of sales or engineering spend their time? To develop your gravitas habits, I encourage you to check out my 12-week workshop Gravitas Public Speaking Practice Intensive.

Leadership 98

Leadership Engineering Policies Sales 98

Successful Independent Consulting

MARCH 15, 2017

It’s also what drives search engine optimization and what will show up on Google search results, so it’s important to put some thought into it. Include descriptors relevant to your expertise such as process reengineering, organizational design, and merger integration to boost search engine optimization. Push yourself to use all 120.

Consulting 150

Consulting How To Advertising Engineering 150

Harvard Business

FEBRUARY 16, 2017

Cleaning up data downstream is expensive and not scalable, because data is a byproduct of business processes and operations like marketing, sales, plant operations, and so on. A large durable goods manufacturer wanted to quantify the value of the IT portfolio to its product development function. Enter the chief data officer, or CDO.

Data 104

Data Company Operations Enterprise 104

Harvard Business

JUNE 20, 2016

Too often, leaders focus only on current operations because it is the performance engine that generates the funds necessary to stay in play. ” Weak signals — specifically Americans’ desire for flavorful, convenient, fresh coffee — in the late 1980s, inspired the development of the Keurig coffee system.

Company 120

Company Engineering Operations Development 120

Harvard Business

JULY 20, 2018

In retail organizations, for example, marketing and sales has often provided significant value. Our research shows that using AI on customer data to personalize promotions can lead to a 1-2% increase in incremental sales for brick-and-mortar retailers alone. In advanced manufacturing, by contrast, operations often drive the most value.

Sales 132

Sales Data Retail Insurance 132

Harvard Business

JUNE 2, 2016

Suppose you owned an airline and ordered an engine from Rolls-Royce or GE. For example, when Rolls Royce or GE provide a “power by the hour” engine solution, they are delivering an outcome and potentially more value to the customer. This requires a strong partnership between sales organizations and customers.

Productivity 70

Productivity Company Engineering Sales 70

Harvard Business

NOVEMBER 7, 2016

The people the model identifies as those with the most promise are often the ones a company will invest in through additional training and talent development programs. Second, high-potential individuals in the go-to-market group spent 34% more time with product and engineering groups than the team average.

Leadership 132

Leadership Talent Software Deloitte 132

Harvard Business

FEBRUARY 20, 2018

Career is about work: having a job that provides autonomy, allows you to use your strengths, and promotes your learning and development. “If it weren’t for the people,” Kurt Vonnegut once wrote , “the world would be an engineer’s paradise.” It’s at the heart of intrinsic motivation.

Company 136

Company Engineering Survey Groups 136

Harvard Business

JUNE 15, 2017

Like its American compatriot Ford Motor Company , GM’s market share in India has always been in the single digits, but recently Ford has reported rising monthly sales of 36% in India. In this mix, an American company must develop a unique, India-specific strategy and product road map.

Automotive 129

Automotive Marketing Operations Company 129