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6 Ways to Move Beyond the Commodity Mindset

Consulting Success

After checking into my hotel in the city center, I took the elevator down 13 floors to the street. Many years ago, Tropicana took orange juice to a new level with its branding, marketing message, and advertisements. The company developed a solid product and charged a premium for it. I’ll tell you about that in just a minute.

Retail 268
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How Our Hotel Used Data to Make Our Laundry Service Glamorous

Harvard Business

In early 2016 some numbers surfaced at a few of the Dorchester Collection’s luxury hotels that caught leadership’s attention: Complaints about our laundry service were on the rise, as was the cost of compensating guests for damage to their clothes. One hotel had to replace a fabulously expensive Givenchy evening gown.

Hotels 70
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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

Want a common sense, down-to-earth approach for developing leaders, growing organizations, and creating a profitable consulting or coaching business? Are you ready to nail your messaging and rock your copy to stand out in the market and attract, impress and convert clients? If so, check out my services: [link]. Lee Cockerell [link].

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Achieving Startup Success via Product-Market Fit

Tom Spencer

Others have developed theories to explain why businesses fail and what criteria distinguishes successful founders from unsuccessful ones. While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. What problems do customers actually have?

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Blockchain Will Transform Customer Loyalty Programs

Harvard Business

In some cases, travel loyalty program points differ by journey component (flight, car rental, hotel, dining), leading to fragmented point collections. IBM, for example, is partnering with startup Loyyal to develop blockchain infrastructure for loyalty and rewards programs.

Travel 134
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Should Consultants Offer Guarantees? The Answer May Surprise You…

Consulting Success

In a HBR article many years ago, Christopher Hart shared how BBBK was able to charge ten times more than its competitors and still maintain a disproportionally high market share in the areas where it was operating at the time. BBBK provides services to its clients that include restaurants, high-end hotels, and other businesses.

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How Smart Speakers Are Poised to Reinvent the Travel Industry

Harvard Business

Marriott recently teamed up with Amazon to offer a hospitality version of the e-commerce giant’s Echo devices in select hotel rooms. Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. Worldwide, ownership exceeds 100 million units and is projected to reach 225 million by 2020.

Travel 111