Remove Development Remove Marketing Remove Sports
article thumbnail

For Independent Consultants, Business Development = Relationship Development

Successful Independent Consulting

The biggest stressor for self-employed management consultants is business development: how to cultivate meaningful regular work. First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Once a quarter I get a postcard of upcoming social and sporting events in the city.

article thumbnail

For Solopreneurs, Business Development = Relationship Development

Successful Independent Consulting

The biggest stress for self-employed professionals is business development: how to cultivate meaningful regular work. First, solopreneurs are experts who are good at helping clients solve problems or achieve certain goals, but they are not usually trained in sales or marketing. It's vexing for at least three reasons.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Leaders Need to Know About Spatial Computing

Harvard Business

Apple’s entrance into the market is a big step for the technology, but the idea has been in development for years. Now, spatial computing is already starting to make an impact, including on communication and co-presence, manufacturing, gaming, human resources, media, sports and entertainment, and data visualization.

Sports 253
article thumbnail

The Role of 5G in Online Sports Betting

Tom Spencer

5G networks are a promising wireless technology that online bookmakers and sports betting operators should factor into their business strategy. Once implemented, this technology offers the potential to serve more sports betting enthusiasts. Implications of 5G for Online Sports Betting. Growth of the Live Sports Betting Market.

Sports 78
article thumbnail

Keeping B2B Marketing Content “Human”

Women in Consulting

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. That’s how buzzwords “happen.”

B2B 127
article thumbnail

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

Marketing 134
article thumbnail

How to Start a Consulting Business (or Coaching Practice) While Raising Young Kids

Consulting Matters

When I left my high-profile job as an Organization Development Consultant at Walt Disney World to start my own consulting business, my kids were just 4 and 6 years old. Today, they’re 21 and 23, and I can proudly say I didn’t miss a single school play, sports event, or bedtime story. I know because I’ve done it.