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Best Practices in Client Relationship Management

Effective Managers

Implementing Client Relationship Management Strategies Develop a Client-Centric Culture Creating a client-centric culture within your organization ensures that every team member prioritizes client satisfaction: Training: Train your team on the importance of CRM and equip them with the skills to build strong relationships.

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When Expanding into a Foreign Market, Your Outsider Status Is a Competitive Advantage

Harvard Business

Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.

Marketing 240
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Your Complete Guide to Subcontracting as an Independent Consultant

Successful Independent Consulting

strategy development, market research, transformation initiatives). Here's how to tap into this market: Find the Right Firms Start with internet searches that combine your area of expertise and location (e.g., boutique firms digital marketing Atlanta").

Cash Flow 195
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Emergence of Formal Behavioral Insights Teams and Initiatives

Steve Shu Consulting

For example, Opower tapped into a great market using software-as-a-service and a behavioral efficiency model for saving energy. We took data we gathered in one market, build insights on top, and then tried to line up incentives and behavior change in complementary markets via offerings in a standalone business unit.

Video 230
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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110
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In Uncertain Times, Embrace Imperfectionism

Harvard Business

The pace of change and rise of global winner-take-all competition means that conventional product-market-structure approaches to strategy, as well as core competencies thinking, are difficult to implement in practice and may yield misleading answers.

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Mastering AI: A Strategic Guide for Business Leaders in the Digital Age

Chad Barr

Whether you’re developing marketing strategies, creating content, or solving complex business challenges, AI can help you break through creative blocks. This allows you to personalize marketing, sales, and service interactions at scale.

Tools 52