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Why Your Productivity Hacks Don’t Hack It

Markovitz Consulting

You can read that version, with more links to related articles, here.) ———————————————————————————————————————————————————— Leaders in organizations are always seeking to improve employee productivity (including their own). I would argue that most productivity improvements belong there as well.

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Research: Why People Really Buy Upcycled Products

Harvard Business

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

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The Lockdown Unlocks Real Work

Markovitz Consulting

Recent research from the Boston Consulting Group confirms that employees can do better work when they’re liberated from much of the bureaucratic cruft that passes for daily management. According to BCG’s analysis , productivity at companies that have shifted to remote work has increased between 15% and 40%.

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Understanding Your Target Market: Discovery Calls

Tom Spencer

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback.

Marketing 166
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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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Research: How Remote Work Impacts Women at Different Stages of Their Careers

Harvard Business

While much has been said about the potential benefits of remote work for women, recent research examines how working from home affects the professional development of female software engineers at a Fortune 500 company, revealing that its impact varies by career stage. Male engineers also benefit from proximity, but less so.

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Quick Guide to a Career in Product Design

Tom Spencer

Product design is more creative than engineering, more practical than art, and more hands-on than graphic design Product design is a field that involves the creation and development of new products or product improvements. What Do Product Designers Do?

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

Pricing Negotiations 🎯 Develop and execute effective negotiation strategies that align customer expectations with your profitability goals. Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment.