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The Ansoff Matrix

Tom Spencer

THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff , and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. What is a Product-Market Growth Strategy? Background.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

Others have developed theories to explain why businesses fail and what criteria distinguishes successful founders from unsuccessful ones. While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail.

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Startup Experience: A Must for Every Young Professional

Tom Spencer

While my consulting experiences afforded me exposure to diverse industries, the crux of my passion lay within the realm of transportation. Product management at this startup involved spearheading the development of a stand-alone final-mile logistics service, unbundling its end-to-end inventory management.

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Sustainable Supply Chains Reduce Environmental Footprint

Tom Spencer

For example, Adidas has launched initiatives to produce shoes from ocean plastic waste , turning a pollutant into a valuable consumer product. Companies are implementing various strategies to minimize waste production, from the design phase, lean manufacturing techniques, to end-of-life management.

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Career Launchpad: The value of joining an MBB Firm

Tom Spencer

I wanted to dive deep into the transportation industry and build my expertise and network there. With a culture that prioritizes training and development, MBB consultants are empowered to reliably generate innovative solutions aided by the unparalleled resources at their disposal in a structured, fast-paced, and supportive environment.

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Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee

Consulting Matters

I have worked on and off with Jim since 1999, first as his Organization Development Consultant at Disney and, more recently, as a sounding board when he retired from his 43-year career. Next steps: Buy Jim's new book if you need to develop your Circle of Influence, get in balance, and lean into time-tested leadership guidance.

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Distributing Products Within the United States: Essential Strategies for Success

Business Consulting Agency

This guide explores the essential strategies for distributing products within the United States, covering the different distribution channels, logistical considerations, and how to optimize processes for cost-efficiency and market reach. For example, products that perform well on the East Coast may face different demand on the West Coast.