Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 133

Marketing Case Study Case Studies Sales 133

Harvard Business

MAY 26, 2016

Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. If we want more effective content marketing, we have to get smart with strategy.

Marketing 132

Marketing Strategy Strategy& Strategy 132

David A Fields

SEPTEMBER 12, 2014

Consultants Context Discussion Creating Value Fees Positioning Proposals Relationships adding value agreements benefits Consultative selling Context Document Marketing starting projects value proposition' Post your suggestion by using the ‘Leave a Comment’ box below.

How To 186

How To Consulting Marketing 186

David A Fields

OCTOBER 2, 2014

Agreements Consultants Creating Value Fees Positioning Proposals Relationships adding value agreements benefits Consultative selling Context Document fees Marketing positioning. The findings discussed below are based on a retrospective […]. relationships proposals starting projects value proposition'

Research 191

Research Consulting How To Marketing 191

Steve Shu Consulting

JUNE 15, 2011

Interpersonal, Facilitation & Leadership Skills – Interpersonal and leadership skills are pretty well-documented in other areas. On facilitation skills, I have seen less documentation on the subject in a concise format. One of my favorite foundational books on leadership is the Leadership Challenge by Kouzes and Posner ( [link] ).

Consulting 337

Consulting Development Analysis Leadership 337

Epicflow

JANUARY 30, 2025

Read further to learn about the top winners in the market and get tips on choosing the right tool for your organization. PMO software facilitates communication through shared workspaces, real-time updates, task assignments, and document sharing. Document sharing for easy access to project data. What is a PMO?

Tools 130

Tools Software Efficiency Resources 130

Successful Independent Consulting

MARCH 11, 2022

What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? Write your text in a word document first to catch spelling errors and basic grammar mistakes. You can add bells and whistles later as your business grows (a nice logo, SEO, a content marketing strategy, etc.).

Industry 370

Industry Examples Marketing Engineering 370

Successful Independent Consulting

OCTOBER 31, 2024

If you just copy from a Word document, you’ll lose the formatting when you paste your message into LinkedIn. Emojis to add visual interest (but not too many) Bold text for key points Your natural voice—write like you speak. Pro tip: Use www.YayText.com to add emojis and stylized text to your post. Leverage Your Network.

How To 195

How To Examples Nonprofit Media 195

Harvard Business

MAY 14, 2018

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Insight Center. Sponsored by Google.

Marketing 142

Marketing Advertising Data Hotels 142

Successful Independent Consulting

NOVEMBER 29, 2024

Do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying. Literally create a document titled “Rate Policy” and write down what rates you charge for what services. Do the math a few different ways and see how these numbers play out. for year one, $165 for year two, and $172.50

Policies 195

Policies Examples Benchmarking Consulting 195

David A Fields

OCTOBER 6, 2014

Agreements Closing Consultants Context Discussion Creating Value Fees Positioning Proposals Relationships agreements benefits closing Connections context discussions Context Document Marketing positioning. relationships starting projects value proposition'

Consulting 170

Consulting Marketing 170

David A Fields

AUGUST 22, 2014

Agreements Consultants Context Discussion Creating Value Fees Positioning Proposals Relationships agreements buyer closing Consultative selling Context Document fees Marketing positioning. Post your suggestion by using the ‘Leave a Comment’ box below. relationships value proposition'

Consulting 170

Consulting Marketing 170

Consulting Success

FEBRUARY 7, 2022

An RFP, however, isn’t just a simple document that you send off and forget about. For complex projects that require subcontracting, a Request for Proposal is a great way to winnow out what companies to partner up with. It requires a lot of groundwork, foresight, and mindset before you even start working. So how can.

Consulting 245

Consulting Company Sales Marketing 245

David A Fields

NOVEMBER 14, 2014

Agreements Closing Consultants Context Discussion Creating Value Fees Positioning Proposals Relationships adding value agreements benefits Consultative selling Context Document Marketing positioning. relationships starting projects value proposition writing'

Meeting 150

Meeting Consulting Marketing 150

Epicflow

FEBRUARY 20, 2025

Project portfolio management software is vital for businesses aiming to thrive in competitive markets for a couple of reasons: It streamlines project portfolio oversight Managing multiple projects within a portfolio can be challenging without clear visibility.

Tools 130

Tools Management Software Resources 130

Steve Shu Consulting

MARCH 1, 2011

Here are a couple of examples of “painting the ends of the spectrum”: Trying to hone in on a direction related to strategy – In discussions with a client, framing the discussion by saying something to the effect of, “On the one spectrum, we can focus on simply reviewing the documents to make sure all parties understand.

Sales 247

Sales Consulting Leadership Management 247

The Fearless Marketer

DECEMBER 13, 2021

We then went through this Process-Purpose-Outcome exercise for every single step of the recruiting process and ultimately constructed a 3-column table in a document that outlined each one of the ten or so steps of the recruiting process. And you can use a document like this in many ways, not just during the selling process.

Recruiting 62

Recruiting Recruitment Exercises Construction 62

David A Fields

DECEMBER 10, 2014

Agreements Closing Consultants Context Discussion Creating Value Fees Positioning Proposals Relationships scorecards agreements benefits Connections Consultative selling context discussions Context Document Marketing positioning. relationships proposals value proposition'

Consulting 150

Consulting Marketing 150

David A Fields

NOVEMBER 3, 2014

Agreements Closing Consultants Context Discussion Creating Value Fees Positioning Proposals Relationships adding value agreements Connections Consultative selling Context Document Marketing positioning positioning. relationships value proposition'

Consulting 150

Consulting Marketing 150

Markovitz Consulting

DECEMBER 1, 2020

Elaborately defined, documented, and monitored processes and procedures? The sales, marketing, product, and customer service teams were stuck at the 11th hour (well, the 12th hour, actually) adjusting for the CEO’s violation of structure. Long commutes? Four-hour meetings? Low-value travel? Gone, gone, gone, and gone.

Boston Consulting Group 259

Boston Consulting Group Meeting Travel Productivity 259

Successful Independent Consulting

FEBRUARY 22, 2017

It’s how you promote yourself and “go to market.” In your email signature On your business card On your résumé At the top of your LinkedIn profile On your blog and/or website On your Twitter profile On your letterhead and document templates Be consistent: use the same wording across all mediums. It’s about your reputation.

Consulting 296

Consulting Advertising Survey Examples 296

Epicflow

OCTOBER 28, 2024

Finally, this approach involves documentation, which also aligns with the specifics of the engineering process. And this list goes on—there can be changing market demands, regulatory changes, etc. What is more, Waterfall is a predictable methodology, which is a benefit for technically complex engineering projects. Lean methodology.

Engineering 248

Engineering Management Methodologies Resources 248

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 130

Marketing Advertising Media Video 130

Steve Shu Consulting

JUNE 20, 2012

Often these techniques for addressing obstacles are passed down through mentorship or peer exchanges, and as such, these techniques are less documented. For example, suppose a manager wants to adapt a software product for an adjacent customer market. The Associations Versus Strategic Approach – Strategy ideally comes before tactics.

Management 225

Management Consulting Groups Development 225

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 224

Consulting Strategy Strategy& Strategy 224

Successful Independent Consulting

JUNE 1, 2024

Potential clients will understand if your document says “XYZ Corp” where the real client’s name and logo used to be. Potential clients aren’t likely to use your documents without you, but don’t tempt them. Use samples from multiple clients to increase your credibility.

Intellectual Property 195

Intellectual Property Meeting Interviews Consulting 195

Effective Managers

JULY 26, 2024

The Essence of Agile Methodology Agile methodology is underpinned by the Agile Manifesto, which emphasizes individuals and interactions over processes and tools, working solutions over comprehensive documentation, customer collaboration over contract negotiation, and responding to change over following a plan.

Methodologies 235

Methodologies Agile Productivity Training 235

Jerry Fletcher

AUGUST 28, 2021

He signed all four of the documents that are the basis of formation of the United States was scientist, inventor, diplomat and the originator of a form of peer groups called a Junto. His basic premise was that testing all components of marketing a product was essential to overcome the risks inherent in advertising. And so it Goes.

Marketing 98

Marketing Consulting Advertising Productivity 98

Successful Independent Consulting

APRIL 19, 2023

You don’t need to check all these boxes, but if any strike a chord with you, weave them into your marketing, such as your website, LinkedIn profile, presentations, and proposals. After decades of working with some of the worlds’ best consultants, coaches, and solopreneurs, I’ve assembled a list of qualities that contribute to their success.

Trends 221

Trends Talent Meeting Industry 221

Epicflow

FEBRUARY 20, 2025

Project portfolio management software is vital for businesses aiming to thrive in competitive markets for a couple of reasons: It streamlines project portfolio oversight Managing multiple projects within a portfolio can be challenging without clear visibility.

Tools 130

Tools Management Software Resources 130

Tom Spencer

MARCH 28, 2025

LLMs also enable hyper-personalization, whereby recommendations, marketing messages, and user interfaces can be tailored to the preferences of each individual user. From summarizing lengthy documents to drafting emails and generating reports, LLMs can reduce operating costs by streamlining workflows and reducing manual effort.

Productivity 88

Productivity McKinsey Data Training 88

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 202

Consulting Strategy Strategy& Strategy 202

Successful Independent Consulting

JUNE 19, 2017

By presenting a sample change readiness assessment, stakeholder analysis, change strategy document, or an engagement plan, I enabled the client to literally see what they were buying in hiring me. Potential clients will understand and respect you if your document says “XYZ Corp” where the real client name and logo used to be.

Intellectual Property 150

Intellectual Property Interviews Analysis Media 150

Successful Independent Consulting

DECEMBER 4, 2018

Third, do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying. Literally create a document titled “Rate Policy” and write down what rates you charge for what services. Do the math a few different ways and see how these numbers play out. for year one, $165 for year two, and $172.50

Consulting 354

Consulting Policies Benchmarking Examples 354

Tom Spencer

APRIL 5, 2025

Or perhaps you are not even considering a consulting career, and instead a handful of potential clients are interested in your expertise in AI, marketing, engineering, law, or another sought after field of expertise. Perhaps you are a candidate for consulting, weighing the long-term options of different career paths.

Consulting 88

Consulting Tools Engineering Video 88

Successful Independent Consulting

NOVEMBER 30, 2023

Fine-Tune Descriptions: When using ChatGPT for job descriptions or client-facing documents, pay attention to language nuances. Outbound Marketing: Craft engaging content for newsletters, emails, brochures, and LinkedIn posts. Tailor descriptions to avoid unintended biases. The free version of ChatGPT (GPT-3.5)

Productivity 195

Productivity Consulting Tools Efficiency 195

Clarity Consultants

JUNE 13, 2024

CAMPBELL, CA – JUNE 13, 2024 Training Industry today announced that Clarity Consultants was named to the 2024 Training Industry Top 20 list for the Learning Services sector of the corporate learning and development (L&D) market. Industry visibility, innovation and impact in the learning services training market.

Company 147

Company Consulting Training Training 147