Consulting Matters
AUGUST 6, 2018
Download Episode Transcript. Smart and values-driven consultants typically don't like marketing. In this week's podcast - I have one goal: to reframe your perception of marketing. Once I have convinced you that marketing is a positive, fun and rewarding experience - you may wonder where to start. It IS the work.
Tom Spencer
JANUARY 4, 2025
One answer lies in founder-led marketing, a relatively new concept, but one taking the social media world by storm. We can get a better understanding of how effective founder-led marketing can be by considering two recent success stories. million the following year. Here are 3 actionable strategies that you can use to get started.
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Successful Independent Consulting
MARCH 28, 2025
Schedule timeat least an hour a weekto do marketing and outreach related to business development, even when youre busy. Additional Resources For more practical tips on how to get off the cash flow rollercoaster, download the Action Steps Checklist. Fundbox works on an as-needed basis with business-friendly flexibility.
Consulting Matters
OCTOBER 20, 2022
You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche. Today, I'll walk you through the seven steps of your market scan and how to mine for the intel around what makes you unique and how you can stand out – even if you're brand new and just starting.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Successful Independent Consulting
MARCH 11, 2022
Everything works together and plays nicely with no software or updates to download, for roughly $14 a month. What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? Get organized first. What’s the purpose of your website, what are you hoping to accomplish?
Harvard Business
APRIL 19, 2018
In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Advertiser: ZoomInfo
Download the report today to discover more! In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business.
Advertiser: ZoomInfo
Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Advertiser: ZoomInfo
For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
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