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The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson

Consulting Matters

He most recently served as the Chief Executive Officer for Concord Servicing – a company he led to record-breaking growth that culminated in its sale from the founder to a private equity firm. Next steps: Download the resource you need to start your consulting or coaching business and refine your message: [link].

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Beyond Referrals: How to Build a Predictable Client Pipeline

Consulting Matters

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. To attract the right people into your sales funnel, you have to know who they are.

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The Business Empath's Guide to Consulting & Coaching

Consulting Matters

I started to suspect that I was when I was presenting some difficult feedback to a client about their sales practices. I had sat with over 100 focus group participants and heard story after story about the impact of the company's unethical sales practices on their lives. Leverage your empath gifts to the hilt in marketing.

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#8: 5 Reasons Why EVERY Consultant Needs Systems Thinking

Consulting Matters

Download Episode Transcript. You may have found your way to consulting as a result of developing an expertise within a specific functional area like marketing, sales or operations and now are being invited to contribute towards projects that affect the entire enterprise. I have two children.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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How Good Companies Become Market Leaders (Without an Infusion of Capital): Interview with Charles Browne

Consulting Matters

Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. You have a small, local marketing plan that really resonates with a particular geographical community, or some other psychographic community. Well, sneakers is a bigger market. Why isn’t it getting out?

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How To Use Your Strengths To Sell and Earn More with Leslie Lyons

Consulting Matters

And she does this by assisting them to not just believe in their heads in the value but embody that value, especially when it comes to sales conversations. We also differentiate between simply agreeing that we have worth and truly embodying that worth and the impact of that difference in our sales abilities. Lesley Lyons [link].

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.