Consulting Matters

FEBRUARY 17, 2020

I started to suspect that I was when I was presenting some difficult feedback to a client about their sales practices. I had sat with over 100 focus group participants and heard story after story about the impact of the company's unethical sales practices on their lives. Leverage your empath gifts to the hilt in marketing.

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Consulting Matters

AUGUST 6, 2018

Download Episode Transcript. You may have found your way to consulting as a result of developing an expertise within a specific functional area like marketing, sales or operations and now are being invited to contribute towards projects that affect the entire enterprise. I have two children.

System 216

System Consulting Enterprise Recruitment 216

Consulting Matters

APRIL 24, 2020

Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. You have a small, local marketing plan that really resonates with a particular geographical community, or some other psychographic community. Well, sneakers is a bigger market. Why isn’t it getting out?

Interviews 156

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Consulting Matters

MAY 19, 2022

And she does this by assisting them to not just believe in their heads in the value but embody that value, especially when it comes to sales conversations. We also differentiate between simply agreeing that we have worth and truly embodying that worth and the impact of that difference in our sales abilities. Lesley Lyons [link].

How To 156

How To Sales Consulting Engineering 156

LSA Global

DECEMBER 2, 2024

return on sales, return on assets, and market-to-book ratio) can be directly attributed to the decisions and strategies implemented by the CEO. CEOs must also navigate uncertainty and adapt strategies in response to shifting market dynamics, technological advances, or regulatory changes. Are CEOs worth it?

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Consulting Matters

AUGUST 25, 2022

Download the resource you need to start a consulting or coaching business that brings you joy and refine your message: [link]. My mission is to support heart-centered entrepreneurs to build and market beautiful online businesses and launch them worldwide. The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson.

Interviews 156

Interviews Operations Consulting Video 156

Harvard Business

AUGUST 9, 2016

Read more from Google Analytics 360 Suite: Rethinking Marketing Measurement from the Ground Up. 3 Ways Marketing Organizations Can Make Data More Actionable. Marketing can look at this data and decide to test a hypothesis: Is that color product selling best because it’s in an image featured on the homepage?

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Consulting Matters

APRIL 27, 2023

We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings. Diane has a Master’s degree in Business Administration, with years of experience in branding, marketing, and public speaking.

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Consulting Matters

OCTOBER 5, 2023

He began his career in sales and sales management with a division of a Fortune 500 company in the aerospace and defense industry. After winning individual and sales management awards (highest performance in sales, branch of the year), he went on to co-found Two Roads Professional Resources Inc.,

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Consulting Matters

NOVEMBER 3, 2022

I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. For consultants and coaches, traditional sales don’t work. A pitch is about sales. A story is about service. What Is A Brand And Why Do You Need One?

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Consulting Matters

APRIL 6, 2023

He had four jobs over seven years at Disney, including parking event sales, selling the Braves spring training, handling international wholesale, and being the Sales Director for the Disney Institute. Bailey is my former Disney colleague, and I can't wait for him to share his entrepreneurial journey!

Interviews 156

Interviews Sales Consulting Video 156

Consulting Matters

APRIL 6, 2023

He had four jobs over seven years at Disney, including parking event sales, selling the Braves spring training, handling international wholesale, and being the Sales Director for the Disney Institute. Bailey is my former Disney colleague, and I can't wait for him to share his entrepreneurial journey!

Interviews 156

Interviews Sales Consulting Video 156

LSA Global

JUNE 17, 2024

How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. All those sales skills make sense.

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Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link].

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Operations Leadership Hotels Sports 156

Tom Spencer

NOVEMBER 1, 2015

The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. There are four ways that a company can pursue growth: Market penetration: A strategy to increase sales to existing customers and increase market share. (Source: Flickr ).

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Productivity Marketing Case Interview Interviews 60

Consulting Matters

AUGUST 17, 2023

Sari's experience is invaluable as she helps parents break down tasks into manageable pieces to aid in their parenting, an approach that also proves beneficial in my Purpose to Profits Academy, assisting entrepreneurs to become more efficient in their marketing and sales efforts.

Education 156

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Consulting Matters

AUGUST 17, 2023

Sari's experience is invaluable as she helps parents break down tasks into manageable pieces to aid in their parenting, an approach that also proves beneficial in my Purpose to Profits Academy, assisting entrepreneurs to become more efficient in their marketing and sales efforts.

Education 156

Education Efficiency Video Sales 156

Harvard Business

OCTOBER 24, 2016

The most significant culture shift today for marketing teams is adopting an analytical marketing approach. The problem is that while marketers are thinking differently about their data, in many cases they’re not acting differently based on what the data is telling them. We all rely on it more than we care to admit.

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Consulting Matters

MAY 11, 2023

And the ick we all get from those non-stop “connection” requests are cold-call sales in disguise. Lisa Kanda is a LinkedIn marketing expert who is passionate about efficiency and authenticity. It’s, for this reason, I’m excited to have Lisa “Less is More” Kanda on the show.

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Consulting Matters

FEBRUARY 3, 2018

Marketing and sales. Download my free workbook "Organizational Consulting 101" for the big picture of what it takes to consult with credibility to the larger organizations. What skills or abilities do you need to acquire and/or enhance in order to do so? Partnership set-up and contracting. Assessment. Stakeholder management.

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Consulting Matters

SEPTEMBER 15, 2022

Conduct a market scan! Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson. Go back through this episode and answer the questions provided.

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Consulting Matters

SEPTEMBER 7, 2021

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with a sales pitch. Check out our marketing agency services, mentoring programs and courses at [link]. are: Leading with a title.

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Harvard Business

JULY 20, 2016

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. Along with improving sales results, research has shown that incremental commitments can boost charitable giving, increase show rates for blood drives, and reduce smoking.

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LSA Global

JULY 15, 2024

How to Deliver Better Sales Training We know from sales assessment data that far too many sales teams lack the proper business sales training , sales coaching, and sales support to consistently meet or exceed their sales targets. Most organizations need higher sales rep.

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Training Training Sales Culture 56

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?

Marketing 70

Marketing Media Advertising eBook 70

Brimstone Consulting

APRIL 7, 2020

The beauty and personal care division of a global packaging company increased sales by aligning the leadership team, establishing operating mechanisms, and establishing accountability. In the six months since the president of the division had left, market pressures had mounted across the organization. CASE STUDY.

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Consulting Matters

OCTOBER 6, 2022

Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson. Learn more about my Brand Positioning and Messaging strategy services: [link]. Architect Your Business Joy with Jodee Peevor.

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How To Sports Training Training 156

Consulting Matters

MAY 25, 2023

Learn more: [link] Join this action-learning mastermind community for proven consulting/coaching marketing & sales strategies, time-saving tools, easy-to-follow templates, revenue-generating copywriting skills and community support to. Ensure you're booked solid with clients you love.

Intellectual Property 156

Intellectual Property How To Consulting Film 156

Consulting Matters

JANUARY 29, 2020

The presence of money fears can be good if they act as alerts to be strategic about investments and with marketing and sales. Money Fear: "I'm not good at marketing so I'll find other more successful consultants or coaches who will hire me as a subcontractor". It's just not smart marketing. You can master marketing too.

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Consulting Matters

SEPTEMBER 1, 2022

Branding, to me, isn't some marketing exercise. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson. In this episode, you'll hear: What a brand is and what it's not.

Exercises 156

Exercises Consulting Video Sales 156

LSA Global

MARCH 9, 2018

Wouldn’t it be nice to know the traits of successful sales managers? Sales managers have an awesome responsibility. They must motivate their team to achieve very concrete sales targets and do so under the constant pressure of executives who are impatient with excuses and for whom failure is no option. The Job of a Sales Manager.

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Sales Management Methodologies Recruitment 51

Successful Independent Consulting

MARCH 15, 2017

You can download the entire series as a reference guide here. Like a house that’s for sale, if there’s no photo you can assume something is wrong. Click here to download the complete series as a reference guide, Optimizing Your LinkedIn Profile. . Be your best! ~~~ This article is first of three in a series.

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Consulting Matters

JANUARY 13, 2020

Clear strategy - with identified ideal client, marketable and differentiated expertise, compelling products/services that are profitable and scalable and so on. A smart marketing system that consistently fills your pipeline with clients. For Reflection: What sneaky ways is your fear showing up? as little as 90 days.

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Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

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Tom Spencer

APRIL 17, 2014

The profitability framework can help executives, consultants and entrepreneurs to diagnose and respond to falling prices, declining sales volume, or rising costs. Revenue can come from various sources including advertising and product sales, but is normally thought of as being a function of price per unit and units sold.

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