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Tom Spencer
JANUARY 4, 2025
One answer lies in founder-led marketing, a relatively new concept, but one taking the social media world by storm. We can get a better understanding of how effective founder-led marketing can be by considering two recent success stories. Here are 3 actionable strategies that you can use to get started.
LSA Global
DECEMBER 2, 2024
The Impact of CEOs on Strategy: Driving Vision and Execution Stakes are high for CEOs; almost 25% of Fortune 500 CEOs are dismissed each year. We know from leadership simulation assessment data that the impact of CEOs on strategy matters. Can your CEO drive cohesion and a sense shared sense of purpose?
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Successful Independent Consulting
MARCH 28, 2025
Here are several strategies you can use to achieve these objectives and improve the health of your business. Schedule timeat least an hour a weekto do marketing and outreach related to business development, even when youre busy. Reduce waste and ensure that every dollar going out is giving you the best value 3.
Consulting Matters
JANUARY 7, 2020
If your entire marketing strategy is simply going by referrals, finding other consultants or coaches who are more successful and taking their overflow work or signing up for firms that will do the marketing for you - you'll have a hard time convincing a senior leader that you are their equal and peer. Start now to change this.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Consulting Matters
OCTOBER 20, 2022
You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche. The best strategy for dealing with competition is to make the competition irrelevant. Before we start – let's define a market scan. Identify a competitive angle. Then talk to former clients.
Successful Independent Consulting
MARCH 11, 2022
Everything works together and plays nicely with no software or updates to download, for roughly $14 a month. What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? Get organized first. What’s the purpose of your website, what are you hoping to accomplish?
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.
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