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Why It’s So Hard to Sell New Products

Harvard Business

The answer, he finds, is that too many companies expect shiny new products to sell themselves. Steenburgh explains how crafting new sales processes, incentives, and training can overcome the obstacles inherent in selling new products. ” Download this podcast. .” ” Download this podcast.

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Empowering Future Leaders: Bridging Generational Gaps for Workplace Success

Clarity Consultants

Our latest eBook, Empowering Future Leaders: Bridging Generational Gaps for Success, provides actionable strategies to leverage generational diversity for enhanced teamwork, productivity, and sustainable business growth. Download our eBook now and revolutionize your training programs today. Ready to transform your L&D strategy?

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Unlocking AI Potential: Your Personal Assistant for Transforming L&D with Powerful Tools

Clarity Consultants

Reduces Complexity: AI simplifies video production, voiceovers, and visual design , delivering professional results without extensive resources. Be ready to step in for the nuances whether its ensuring emotional impact or adding an authentic voice, a human touch is often needed to elevate the final product.

Tools 130
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Chinese and American Consumers Have Different Ideas About What Makes a Product Creative

Harvard Business

When consumers believe a product is creative, they are more likely to like , share , and buy it. Jeffrey Loewenstein and I recently published a study examining the features that indicate whether a product is creative in the world’s two largest economies, the U.S. The unusualness of a product or process. and China.

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Going to Market Smarter in the New Economy

To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more! In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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How to Use Storytelling to Ignite Transformation with Joy Spencer

Consulting Matters

We explored the importance of creating in our careers, whether it's a product, service, experience, or project, and how our internal narratives can shape our approaches to storytelling. And for the neuroscience junkies out there, she’ll give us the science behind why storytelling is so powerful and transformational.

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#10: Here's a Quick Way to Overcome Resistance to Change

Consulting Matters

Download Episode Transcript. Resistance is a natural by-product of how our brains are wired to help us survive. One of the biggest lies we all believe in is that "It's nothing personal - it's just business." The truth is that when it comes to organizational change - everything is personal.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?

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State of AI in Sales & Marketing 2025

The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out.